Marketing moves & Industry news

Campaign ideas and planning for holidays, retail moments and the calendar year.

• Holiday Marketing Strategy for Social Media: Season Map
• Halloween Social Media Posts: Ideas, Examples, and How to Keep Them On-Brand
• Black Friday Marketing Strategy for Social Media: Timing Paid and Organic Right

Social media strategy for specific industries and types of business.

• Boost Your Small Business with a Winning Social Media Strategy
• Clothing Advertisements: Examples, Scripts & Best Practices for 2026
• How to Promote CBD Ads on Facebook? Tips for Best Practices

Growing, selling and advertising on TikTok, and the settings behind it.

• TikTok Mini-Dramas for Brands: Worth the Budget?
• TikTok Local Feed for Multi-Location Brands: Accounts, Governance and Measurement
• Dominate TikTok: Proven Strategies to Grow Your Business on TikTok

Instagram content, captions, ads and growth for brands.

• Instagram Captions as Headlines: Write for Search
• Instagram First Draft: Which Reels to Make In-App
• Can You Post Too Much on Instagram? Find Your Best Cadence

Facebook pages, Meta ads and the platforms around them.

• Meta Ad Placements: Controls and Creative QA
• Meta Forum Is Live. Should Your Brand Actually Resource It?
• Dominate Facebook Marketing: Proven Strategies to Grow Your Business

LinkedIn for brands and leaders, and building thought leadership on social.

• LinkedIn Creator Marketplace: Ready to Use It Yet?
• LinkedIn Algorithm Update 2026: What Changed and What to Test
• Executive Leadership Profile Management: The Complete Guide

Reddit, X, YouTube, Threads and the rest, and how to choose where to be.

• YouTube View Count Update: Metrics and Reporting Guide
• X Marketing: Made Easy | The All-in-One Guide For Your Business
• Best Times to Post on Twitter for Results

Planning, buying and improving paid social campaigns.

• Paid Advertising vs. Organic Advertising
• Contextual Targeting on Social Media: Why You Need It
• Types of Digital Advertising: Essential Knowledge for Business Growth

Community management, social listening and conversations with customers.

• Your Social Media Manager Is a Social Listening Resource
• Why Customers Leave Your Business? 5 Reasons Why Customers Say Goodbye
• Social Media Engagement: What is the REAL Value?

Measuring social media: metrics, reporting, budgets and return on investment.

• Google Search Console Platform Properties: Reporting to ROI
• Digital Marketing Analytics 101: Best Way to Spice Up Campaigns
• Impressions VS Reach: What They Mean and WHY They Matter

Producing social content: video, captions, creative and production at scale.

• QUALUME: Why Total Output Beats Per-Post Averages
• Let’s Build Your At‑Home Content Studio
• 7 Social Media Video Best Practices

Strategy, planning and the organic playbook behind a strong social presence.

• How to Create a Brand Presence on Social Media That Lasts
• How to Build a Winning Social Media Strategy for Major Events in 2026
• 2 Big Bets I’m Making for Social Media in Q3 and Q4 2026

The fundamentals of building, running and growing a brand on social media.

• Sprout Social vs Hootsuite: Cost, Fit and Renewal Risk
• The Manifest Hails Sociallyin as one of the Most-Reviewed Global Video Marketing Agencies
• 11 Canva Alternatives | Design Your Social Media Content