Updated October 28, 2026
See the statistics
Statistics
Statistics by topic
The numbers behind social media and marketing, by platform, audience, channel and industry.
Social platforms
Usage, audiences and advertising on each social network.
Audiences
Who uses social media, by generation and by state.
AI & search
AI assistants, search engines and SEO.
Ecommerce
Online shopping and the marketplaces brands sell on.
Marketing channels
Social media, influencer, content, email, video and paid marketing.
Industries
Marketing benchmarks for specific industries.
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