---
title: "50+ Search Engine Statistics to Guide Your 2026 SEO Strategy"
url: "https://sociallyin.com/search-engine-statistics/"
date_published: "2025-10-21T12:29:42+00:00"
date_modified: "2026-05-19T12:18:28+00:00"
author: "Keith Kakadia"
---

# 50+ Search Engine Statistics to Guide Your 2026 SEO Strategy

# Search Engine Statistics 2026: The Complete Report

Explore the latest search engine statistics for 2026. We cover Google’s market share, mobile usage, zero-click searches, and AI search trends.

## 50+ Search Engine Statistics to Guide Your 2026 SEO Strategy

For the first time in over a decade, the undisputed king of search is showing a sign of vulnerability.

In March 2025, Google’s global market share fell to **89.74%**, a figure that shattered a long-held psychological and statistical barrier \[[67](https://www.proceedinnovative.com/blog/search-engine-market-share-2025/)\]. This is no isolated dip. It’s a clear signal of powerful new forces at work, from the explosive growth of AI-driven competitors to rising user demands for privacy.

But the disruption goes far beyond market share. A fundamental shift is happening in how we find information, with a staggering **50.33%** of all Google searches now ending without a single click to a website \[[94](https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/)\].

Answers now appear directly on the results page, and AI is beginning to anticipate our questions before we even visit a website. These statistical tremors reveal a new landscape for digital discovery, and the data provides an evidence-based map of the forces reshaping how we connect with the world online.

## The Shifting Power Dynamics: Search Engine Market Share in 2026

For the first time in over a decade, Google’s market dominance is showing visible cracks. The global search landscape is undergoing its most significant realignment in years, with new challengers and shifting user behaviors reshaping the field.

## Global Market Landscape: A New Competitive Era

The most telling statistic is Google’s decline. Its average global market share fell by a notable **1.75 percentage points** between 2024 and 2025, dropping from **94.80%** to **93.05%** \[[97](https://gs.statcounter.com/search-engine-market-share)\]\[[88](https://seranking.com/blog/top-search-engines/)\]. This trend was underscored by a sharp dip to **89.74%** in March 2025, a clear signal of an eroding position \[[97](https://gs.statcounter.com/search-engine-market-share)\]. Who is capturing this market share?

- **Bing’s AI-Powered Surge:** Microsoft’s Bing has emerged as the primary beneficiary. Fueled by its deep AI integration, Bing’s market share climbed from **3.51%** to **4.61%**, a substantial gain of **1.10 percentage points** \[[88](https://seranking.com/blog/top-search-engines/)\].
- **The Rise of Privacy:** A quieter but steady trend toward privacy is also clear. Privacy-focused engines like DuckDuckGo grew their share by **0.23 percentage points**, while Ecosia saw an increase of **0.19 percentage points** \[[88](https://seranking.com/blog/top-search-engines/)\].
- **Regional Engines Fade:** This intense competition has pushed once-prominent regional players like Baidu and Naver off the global stage, with their worldwide share plummeting to less than **0.01%** in 2025 \[[88](https://seranking.com/blog/top-search-engines/)\].

## Regional Variations: A Fragmented Global Picture

However, these global averages don’t tell the whole story. A closer look at regional data reveals a far more fragmented and fascinating landscape, with distinct user preferences creating unique competitive environments.

## The United States Market

The United States is a key battleground, showing the clearest signs of Google’s loosening grip. As of March 2025, its share in the US stood at **86.83%**, its lowest level of dependence among major global markets \[[67](https://www.proceedinnovative.com/blog/search-engine-market-share-2025/)\].

Competitors have made significant inroads here. Bing’s adoption rate is **1.5 times higher** than the global average, capturing a solid **7.56%** of the US market \[[67](https://www.proceedinnovative.com/blog/search-engine-market-share-2025/)\].

Privacy alternatives also have a much stronger foothold. DuckDuckGo’s US presence of **2.23%** is more than double its global share, while Yahoo maintains a share **three times higher** than its worldwide average \[[67](https://www.proceedinnovative.com/blog/search-engine-market-share-2025/)\].

## European Markets

Across the Atlantic, the market is divided. The United Kingdom mirrors the global trend, with Google’s share declining by **1.10%** as Bing’s grew by an almost identical **1.16%** \[[88](https://seranking.com/blog/top-search-engines/)\].

In contrast, mainland Europe remains a formidable stronghold for Google, which commands a combined **94.97%** market share in countries like Spain and Germany \[[88](https://seranking.com/blog/top-search-engines/)\]. Even here, local privacy engines are gaining traction. Ecosia holds a **0.63%** share and France’s Qwant is at **0.15%**, both significantly higher than their global figures \[[88](https://seranking.com/blog/top-search-engines/)\].

## The Chinese Anomaly

China operates in a league of its own, representing the one major global market never dominated by Google. The search field is commanded by Baidu, which holds an **85.48%** market share \[[98](https://gs.statcounter.com/search-engine-market-share/all/china)\]. The rest of the market is split among a few key competitors:

- **Google:** 2.93% \[[98](https://gs.statcounter.com/search-engine-market-share/all/china)\]
- **Bing:** 4.44%
- **Sogou:** 3.66%

## Methodological Considerations in Market Share Measurement

But what exactly counts as a “search”? The answer to that question can dramatically alter the statistics. Different measurement methodologies reveal that traditional web search is just one piece of a much larger discovery ecosystem.

For example, data from SparkToro provides a different perspective by separating Alphabet’s various properties. Its analysis shows Google Images alone accounts for **20.45%** of searches, with YouTube commanding another **2.98%** \[[94](https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/)\].

Context is also critical, even within a single data source. This is perfectly illustrated by comparing Bing’s market share across different segments from StatCounter.

| **Search Engine** | **Market Share (Segment)** | **Source** |
| --- | --- | --- |
| **Bing** | **9.00%** (Desktop Only) | StatCounter \[[99](https://gs.statcounter.com/search-engine-market-share/desktop/worldwide)\] |
| **Bing** | **4.61%** (Global Average) | StatCounter \[[97](https://gs.statcounter.com/search-engine-market-share)\] |

This stark difference highlights how user behavior and search engine choice change dramatically depending on the device being used.

## The Scale of Search: Volume, Usage, and User Frequency

Have you ever stopped to consider the sheer scale of global search activity? The numbers behind this daily ritual are so immense they almost defy comprehension. This constant torrent of queries is not just data. It is a real-time map of human curiosity, need, and intent, unfolding billions of times every single day.

## Global Search Volume Metrics

Google’s operational scale is nothing short of breathtaking, processing a constant flood of queries every moment. Data from Internet Live Stats reveals the incredible velocity of its platform \[[46](https://www.internetlivestats.com/google-search-statistics/)\]\[[47](https://www.internetlivestats.com/one-second/#google-band)\].

- **Per Second:** Between **40,000 and 102,249** searches
- **Per Day:** Between **3.5 billion and 7.8 billion** searches
- **Per Year:** A staggering **1.2 to 3.2 trillion** searches

While these figures vary due to different measurement methods, they all confirm the same reality. Google operates as an information processing engine on an unmatched scale.

## User Base and Search Frequency

Behind these trillions of queries are the daily habits of billions of individuals. **More than one billion people** use Google globally \[[19](https://www.businessinsider.com/google-services-with-1-billion-users-2015-10)\], including **239.1 million** users in the United States alone \[[101](https://www.statista.com/statistics/253795/number-of-search-engine-users-in-the-united-states/)\].

For most, searching is a frequent, almost reflexive daily habit. A revealing study from Moz found that **77% of users** conduct three or more searches every single day \[[58](https://moz.com/blog/new-google-survey-results)\].

This pattern is strongest among younger generations, with **80% of users aged 13 to 21** searching at least three times daily \[[58](https://moz.com/blog/new-google-survey-results)\]. However, it remains a consistent behavior across all age groups, as **60% of users aged 60 and over** do the same \[[58](https://moz.com/blog/new-google-survey-results)\].

But what does this intense activity look like? It’s fast. The average Google session lasts **less than one minute** \[[41](https://blog.hubspot.com/marketing/google-search-statistics)\], a clear sign of user behavior that is perfectly optimized for rapid information retrieval.

## Decoding User Intent: An Analysis of Search Query Characteristics

What do billions of daily searches truly reveal? Beyond the sheer volume, the character of the queries themselves tells a fascinating story about how we seek information.

Users are moving far beyond simple keywords. Their search language is becoming more specific, conversational, and sophisticated, showing just how deeply search is integrated into our daily lives.

## The Dominance of Specificity: Long-Tail and Novel Queries

The era of the simple, two-word search is officially over. Data reveals a powerful trend toward highly specific and unique inquiries that paint a detailed picture of user intent.

Perhaps most remarkably, user needs are constantly evolving. Google reports that up to **20%** of the queries it processes every day are entirely new and have never been searched before \[[124](https://www.wordstream.com/blog/ws/2019/02/07/google-search-statistics)\].

A study by Backlinko found that an overwhelming **91.8%** of all search queries are “long-tail,” containing three or more words \[[9](https://backlinko.com/google-keyword-study)\].

This specificity means most searches are incredibly rare. According to Ahrefs, **95%** of all queries are searched fewer than 10 times per month \[[2](https://ahrefs.com/blog/long-tail-keywords/)\].

## The Rise of Conversational and Local Search

As search becomes second nature, our queries increasingly sound like natural human conversation. An estimated **14.1%** of all searches are now phrased as a direct question, with “how” questions being the most frequent format \[[9](https://backlinko.com/google-keyword-study)\]\[[61](https://neilpatel.com/blog/seo-question/)\].

This conversational shift is matched by an explosive demand for real-world, local information. The data shows users are turning to search for evaluation, validation, and immediate action.

- **Explosive Local Intent:** Searches including the phrase “near me” have skyrocketed by **500%**, directly linking digital queries to physical world activity \[[18](https://www.brightlocal.com/learn/voice-search-for-local-business-study/)\].
- **Growing User Sophistication:** Evaluative queries are on the rise, with searches for “\_\_\_ to avoid” growing by **150%** and “is \_\_\_ worth it” increasing by **80%** \[[124](https://www.wordstream.com/blog/ws/2019/02/07/google-search-statistics)\].
- **High-Intent Transactions:** Searches that combine commercial and local intent, like “where to buy + near me,” have surged by over **200%**, proving that search is a critical tool for making immediate purchasing decisions \[[109](https://storage.googleapis.com/think/docs/think-with-google-2019-research-review.pdf)\].

## The Battle for the Click: SERP Engagement and the Zero-Click Phenomenon

The goal of search is no longer just to find a website. The search engine results page (SERP) has become the final destination.

It’s where answers are delivered and decisions are made, often before a user ever clicks a link. This seismic shift has transformed the digital landscape, turning the quest for visibility into a fierce battle for every single interaction.

## The Zero-Click Majority

The most disruptive force in this battle is the “zero-click” search. A groundbreaking SparkToro study reveals that an astonishing **50.33%** of all Google searches now end without a single click to a website \[[94](https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/)\].

For over half of all queries, the user’s journey is over before it even leaves Google. The answer is found directly on the results page, delivered through features like AI Overviews and Featured Snippets. This leaves a shrinking portion of the pie for websites to compete for. The breakdown of user actions is stark:

- **Zero Clicks:** **50.33%** of searches are resolved on the SERP itself \[[94](https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/)\].
- **Organic Clicks:** **45.25%** of searches lead to a click on an organic, non-paid result \[[94](https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/)\].
- **Paid Clicks:** Just **4.42%** of searches result in a click on a paid advertisement \[[94](https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/)\].

## The Primacy of Position One

For the minority of searches that do result in a click, the value of ranking first is absolute. The drop-off in user engagement after the top spot is not a gentle slope; it is a steep cliff.

On desktop, the number one position commands a massive click-through rate (CTR) between **19.3%** and **34.2%** \[[79](https://www.searchenginewatch.com/2013/06/20/no-1-position-in-google-gets-33-of-search-traffic-study/)\]\[[89](https://www.sistrix.com/ask-sistrix/data-studies/these-are-the-ctrs-for-various-types-of-google-search-result/)\]. In stark contrast, the second position’s share plummets to around **10%** \[[79](https://www.searchenginewatch.com/2013/06/20/no-1-position-in-google-gets-33-of-search-traffic-study/)\].

The top spot’s advantage is even more pronounced on mobile, where it captures a **27.7%** CTR \[[21](https://cleverclicksdigital.com/blog/surprising-seo-trends-of-2021/)\]. Why is this digital real estate so critical? Because user attention is fleeting.

A staggering **75%** of people never scroll past the first page of results \[[44](https://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/)\]. As for the second page, it is a virtual wasteland. Data reveals that a minuscule **0.83%** of all clicks ever happen on page two \[[71](https://www.safaridigital.com.au/blog/seo-statistics-2019/)\].

## Organic Preference and Ad Blindness

When users do choose to click, their stated preference seems clear, but their behavior reveals a more complex reality. A Moz study found that a combined **72%** of people favor organic results, with **47%** rarely clicking ads and another **25%** clicking organic links more often \[[58](https://moz.com/blog/new-google-survey-results)\].

But this preference is complicated by a significant degree of “ad blindness.” The same study revealed that **19%** of users, nearly one in five, cannot distinguish between paid advertisements and organic listings on the SERP \[[58](https://moz.com/blog/new-google-survey-results)\].

This doesn’t mean ads are ineffective. In fact, context and relevance can easily override organic preference.

Other research shows that a majority of users, **63%**, are still likely to click on a Google ad if it provides the fastest and most direct answer to their query \[[23](https://clutch.co/seo-firms/resources/search-engine-marketing-why-people-click-paid-search-ads)\]. Ultimately, the best answer wins, regardless of whether it is paid or organic.

## The Mobile-First Mandate: Traffic, Behavior, and Ranking Discrepancies

The battle for search has moved from the desktop to the palm of your hand. This is not a future trend; it is the established reality. The data reveals a crucial truth. Mobile isn’t just another channel; it’s an entirely different ecosystem with its own rules, user behaviors, and strategic demands.

## Mobile Traffic Supremacy

Mobile devices are the undisputed kings of search. Across the web, studies confirm that mobile now accounts for a commanding **57% to 61%** of all search activity \[[16](https://www.brightedge.com/blog/brightedge-research-mobile-serp)\]\[[103](https://www.statista.com/statistics/275814/mobile-share-of-organic-search-engine-visits/)\].

On Google’s platform, this dominance is even more pronounced. An incredible **96%** of all US search traffic originates from mobile devices \[[73](https://www.searchenginejournal.com/google-produced-96-of-us-mobile-search-visits-in-q4-2018/290779/)\]. This is further validated by platform market share data. Smartphones and tablets combined command **58.85%** of the total market, leaving desktops in a shrinking minority \[[96](https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet)\].

## Unique Mobile Search Behaviors

This flood of mobile traffic brings a distinct set of user behaviors centered on immediacy and location.

- **Local Intent:** Nearly one-third (**30%**) of all mobile queries have local intent, reflecting an on-the-go mindset that demands immediate, relevant results \[[92](https://www.socialmediatoday.com/news/12-local-seo-stats-every-business-owner-and-marketer-should-know-in-2019-i/549079/)\].
- **Voice Activation:** Voice is now a mainstream behavior, with **27%** of the global mobile population using voice search \[[115](https://www.thinkwithgoogle.com/marketing-strategies/search/voice-search-mobile-use-statistics/)\].
- **“Near Me” Searches:** This query type is a powerful signal of commercial intent. A remarkable **82%** of smartphone shoppers conduct “near me” searches, a figure that climbs to **92%** among millennials \[[117](https://uberall.com/en-gb/resources/blog/new-uberall-survey-finds-that-82-of-mobile-shoppers-do-near-me-searches)\].

## The Mobile vs. Desktop Ranking Divide

What does this mobile dominance mean for strategy? It means that mobile and desktop search are two different worlds, and assuming they are the same is a critical mistake.

The data reveals a stark divide. A landmark study found that a staggering **79%** of keywords rank differently on mobile compared to desktop \[[14](https://videos.brightedge.com/assets/documents/BrightEdge-Mobile-Research-Paper-2017.pdf)\]. This is not a minor variation; it is a chasm.

An alarming **37%** of URLs ranking in the desktop top 10 disappear entirely from the mobile top 10 \[[81](https://www.semrush.com/blog/mobile-vs-desktop/)\]. In fact, only **17%** of sites manage to hold the exact same ranking position across both devices \[[81](https://www.semrush.com/blog/mobile-vs-desktop/)\].

The statistics send an unmistakable message. A dedicated mobile SEO strategy is no longer optional; it is essential for survival.

## The New Frontier: The Ascendancy of AI-Powered Search

The next great disruption in search is no longer a forecast; it’s a reality. Artificial intelligence is fundamentally reshaping how we find information, creating a new competitive front and altering user behavior at a speed not seen in over a decade.

The statistics reveal a two-front war: the explosive rise of new AI-native platforms and Google’s massive integration of its own AI, a move that is rapidly accelerating the zero-click trend.

## Explosive Growth of AI Search Platforms

Though they represent a small slice of the market, dedicated AI search platforms are growing at an astonishing rate.

From 2024 to 2025, the combined traffic for ChatGPT and Perplexity exploded by a staggering **225%**, a fourfold increase in just one year \[[88](https://seranking.com/blog/top-search-engines/)\]. This surge pushed their collective share of search traffic from **0.04%** to **0.13%** \[[88](https://seranking.com/blog/top-search-engines/)\]. The individual growth is even more dramatic:

- **ChatGPT:** Traffic surged by an incredible **267%**.
- **Perplexity:** Traffic doubled over the same period \[[88](https://seranking.com/blog/top-search-engines/)\].

The United States is leading this charge, with AI search platforms already capturing **0.14%** of traffic, outpacing the global adoption rate \[[88](https://seranking.com/blog/top-search-engines/)\].

## Google’s AI Integration: The Rise of AI Overviews

How has the market leader responded to this new wave of competition? Google has initiated a massive global deployment of its own AI.

Its AI Overviews, powered by the Gemini 2.0 model, have already been rolled out to over **200 countries** \[[88](https://seranking.com/blog/top-search-engines/)\]. In the United States, the company has pushed even further by launching a dedicated “AI Mode” for searchers \[[88](https://seranking.com/blog/top-search-engines/)\].

The impact on search results has been immediate and profound. A recent study reveals that **25.8%** of all analyzed US queries now trigger an AI Overview box \[[84](https://www.seo.com/ai/ai-overviews-seo-impact-keyword-study/)\]. This feature provides direct, comprehensive answers on the results page, significantly fueling the zero-click search trend.

## User Trust and Adoption Hurdles

While the technology races forward, a significant gap remains between deployment and user trust. A Statista survey reveals a critical adoption hurdle: only **27%** of US adults trust AI search to deliver unbiased results \[[108](https://www.statista.com/statistics/1378011/us-adults-ai-powered-search-engines-trust-for-actions/)\].

This skepticism is compounded by deep-seated privacy concerns. An overwhelming **89%** of users consider data privacy a vital search engine feature, creating a fundamental tension with the data-intensive models that power AI \[[106](https://www.statista.com/statistics/1377902/us-adults-importance-of-search-engines-features/)\].

However, a clear generational divide points to the future. Research shows that **40%** of Millennials are already willing to use AI-powered search, suggesting adoption may accelerate as digital-native demographics gain influence \[[107](https://www.statista.com/statistics/1377993/us-adults-ai-powered-search-engines-usage-choice/)\].

## The Content Performance Paradox: Visibility in an Infinite Archive

In an era of unprecedented content creation, why does most of it go completely unseen? This is the content performance paradox. The data paints a stark picture of a digital landscape where visibility is not a guarantee but a rare prize, awarded only to the fraction of pages that master the signals of quality and authority.

## The Vast Majority of Content Goes Unseen

What happens to a webpage after it’s published? For most, the answer is nothing. A landmark Ahrefs study of over one billion pages found that an astonishing **90.63%** of all content gets zero organic traffic from Google \[[3](https://ahrefs.com/blog/search-traffic-study/)\]. This means nine out of every ten pages are effectively lost in a digital graveyard.

The competition is so intense that a minuscule **0.21%** of pages ever achieve over 1,000 monthly visits \[[3](https://ahrefs.com/blog/search-traffic-study/)\]. The primary cause of this invisibility is a lack of authority, as the same study revealed that **66.31%** of all pages have zero backlinks \[[3](https://ahrefs.com/blog/search-traffic-study/)\], a core signal of trust for search engines.

## The Link Between Content Quality and Performance

So, how does the tiny fraction of successful content break through the noise? The data reveals a clear formula built on depth and authority.

Top-ranking content is comprehensive. The average word count for a Google first-page result is a substantial **1,447 words** \[[116](https://thrivemyway.com/seo-stats/)\]. This depth directly fuels authority. A Backlinko study discovered that long-form content generates a staggering **77.2%** more backlinks than short articles \[[7](https://backlinko.com/content-study)\], creating a powerful cycle of visibility.

Content format is also a critical lever, as the same study showed that “why/what” posts and infographics attract **25.8%** more backlinks \[[7](https://backlinko.com/content-study)\]. This proves that explanatory and visually engaging formats are highly valued and rewarded.

## The Decline of Organic Traffic

This intense battle for visibility is happening against a backdrop of shrinking opportunity. Globally, organic traffic experienced a **5.92%** decline between 2024 and 2025, according to data from SE Ranking \[[88](https://seranking.com/blog/top-search-engines/)\]. While the United States saw a sharp **4.50%** drop, the United Kingdom managed a slight rebound of **0.57%** \[[88](https://seranking.com/blog/top-search-engines/)\].

This overarching trend is a direct consequence of the rise of AI Overviews and zero-click search results. As search engines provide more direct answers, the need to click through to a website diminishes, placing even greater pressure on content to earn every single organic visit.

## The Business of Search: SEO ROI and Industry Impact

Why do shifts in market share and user behavior matter? Because every search statistic ultimately points to one critical outcome: the bottom line. These figures are not just abstract data points. They are the inputs for a massive economic engine, providing a clear financial case for the power of search in modern business.

## The Economic Scale of the SEO Industry

The business of being discovered online has become a colossal industry in its own right. In 2023, the US SEO industry was valued at over **$80 billion**, an **11% increase** from its $72 billion valuation just five years prior in 2018 \[[32](https://www.forbes.com/sites/tjmccue/2018/07/30/seo-industry-approaching-80-billion-but-all-you-want-is-more-web-traffic/)\]. This sustained growth highlights the immense value companies place on search visibility.

## Demonstrating a Superior Return on Investment

This massive investment is fueled by a simple fact: SEO delivers a far superior return. A powerful analysis from MonsterInsights reveals a dramatic difference in lead effectiveness.

- **SEO Leads:** Convert at a rate of **14.6%** \[[57](https://www.monsterinsights.com/conversion-rate-optimization-stats-show-what-youve-been-missing/)\].
- **Outbound Marketing Leads:** Convert at a rate of only **1.7%** \[[57](https://www.monsterinsights.com/conversion-rate-optimization-stats-show-what-youve-been-missing/)\].

The data is clear. SEO is nearly **8.6 times more effective** at turning potential interest into measurable action.

## Search as a Primary Driver of Traffic and Revenue

Beyond just leads, organic search is the foundational engine of the digital economy. Research from BrightEdge confirms that **organic search drives 53.3% of all website traffic**, making it the single largest source of discovery online \[[15](https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf)\].For B2B and technology companies, the impact is even more staggering. In these crucial sectors, organic search generates approximately **twice the revenue of all other channels combined** \[[15](https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf)\], cementing its status as the most critical driver of business growth.

## Frequently Asked Questions

### How many searches does Google handle per day?

The scale of Google’s daily operations is immense. The platform processes between **3.5 billion and 7.8 billion** searches every single day, according to Internet Live Stats \[[46](https://www.internetlivestats.com/google-search-statistics/)\]. Annually, this figure balloons to an incredible **1.2 to 3.2 trillion** searches \[[46](https://www.internetlivestats.com/google-search-statistics/)\].

### What percentage of Google searches result in no click?

More than half of all Google searches end without a single click. A landmark SparkToro study found that **50.33%** of searches are “zero-click,” meaning the user gets their answer directly from the results page and never visits a website \[[94](https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/)\].

### Which search engine is growing the fastest in 2025?

While traditional search engines are evolving, dedicated AI platforms are experiencing the most rapid expansion. SE Ranking data shows that from 2024 to 2025, ChatGPT’s search traffic alone skyrocketed by an explosive **267%** \[[88](https://seranking.com/blog/top-search-engines/)\].

### How important is the #1 ranking on Google?

Securing the top spot on Google is paramount for visibility. The number one result on mobile commands a **27.7%** click-through rate \[[21](https://cleverclicksdigital.com/blog/surprising-seo-trends-of-2021/)\], with the desktop equivalent capturing between **19% and 34%** of all clicks \[[79](https://www.searchenginewatch.com/2013/06/20/no-1-position-in-google-gets-33-of-search-traffic-study/)\]\[[89](https://www.sistrix.com/ask-sistrix/data-studies/these-are-the-ctrs-for-various-types-of-google-search-result/)\]. This dominance is critical, as a staggering **75%** of users never even scroll past the first page \[[44](https://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/)\].

### What percentage of searches are for local businesses?

Local intent is a massive driver of search behavior. Nearly half of all Google searches, **46%**, are for local information \[[34](https://www.go-globe.com/local-seo/)\]\[[70](https://saasscout.com/statistics/global-market-share-of-search-engines/)\]. This trend is fueled by the explosive **500%** growth in “near me” queries \[[18](https://www.brightlocal.com/learn/voice-search-for-local-business-study/)\].

### Is mobile search more popular than desktop?

Absolutely. The search landscape is now mobile-first, with mobile devices decisively leading desktop. Studies confirm that mobile accounts for the clear majority of all search traffic, consistently falling between **57% and 61%** \[[14](https://videos.brightedge.com/assets/documents/BrightEdge-Mobile-Research-Paper-2017.pdf)\]\[[16](https://www.brightedge.com/blog/brightedge-research-mobile-serp)\]\[[103](https://www.statista.com/statistics/275814/mobile-share-of-organic-search-engine-visits/)\].

### How much of the internet’s content gets no traffic from Google?

The vast majority of online content is invisible to search engines. An extensive Ahrefs study of over one billion pages revealed a shocking truth: **90.63%** of all content gets zero organic traffic from Google \[[3](https://ahrefs.com/blog/search-traffic-study/)\]. This means more than nine out of every ten pages are effectively undiscoverable through search.

### What is the fastest-growing type of search engine?

AI-powered search is the breakout category in 2025. According to SE Ranking, combined traffic to leading AI platforms like ChatGPT and Perplexity surged by **225%** from 2024 to 2025 \[[88](https://seranking.com/blog/top-search-engines/)\], representing a remarkable fourfold increase in just one year.

## Conclusion

The era of undisputed search dominance is over. The data reveals a search environment undergoing its most significant transformation in years, with Google’s global market share falling below the **90%** threshold for the first time in a decade \[[67](https://www.proceedinnovative.com/blog/search-engine-market-share-2025/)\]. This shift coincides directly with the rise of an AI-powered Bing, which captured a remarkable **1.10 percentage point** gain \[[88](https://seranking.com/blog/top-search-engines/)\].

This competitive disruption is mirrored by a profound change in how people search. The modern user playbook is now governed by three undeniable trends:

- **Mobile Supremacy:** A clear majority of search traffic, over **57%**, now originates from mobile devices \[[14](https://videos.brightedge.com/assets/documents/BrightEdge-Mobile-Research-Paper-2017.pdf)\].
- **The Zero-Click Reality:** An astonishing **50.33%** of all Google searches end without a click to any website, as users find answers directly on the results page \[[94](https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/)\].
- **Hyper-Local Intent:** User needs have become intensely immediate, fueling a massive **500%** surge in “near me” queries \[[18](https://www.brightlocal.com/learn/voice-search-for-local-business-study/)\].

For businesses, these trends create a high-stakes environment where visibility is the ultimate prize. The challenge is immense, with a staggering **90.63%** of all content receiving zero organic traffic from Google \[[3](https://ahrefs.com/blog/search-traffic-study/)\].

Success now demands adapting to a landscape where AI Overviews appear on over a quarter of US search results \[[84](https://www.seo.com/ai/ai-overviews-seo-impact-keyword-study/)\], fundamentally changing the path to discovery.

Ultimately, the statistics confirm a fundamental evolution. Search is no longer just a tool for finding websites; it is an ecosystem for answering questions directly. The numbers no longer simply measure how we seek information. They now chart the new ways information finds us.

![](https://sociallyin.com/wp-content/uploads/2025/05/target.png)

## References

| **Ref** | **Name** | **URL** |
| --- | --- | --- |
| 1 | Ahrefs Blog | [https://ahrefs.com/blog/featured-snippets-study/](https://ahrefs.com/blog/featured-snippets-study/) |
| 2 | Ahrefs Blog | [https://ahrefs.com/blog/long-tail-keywords/](https://ahrefs.com/blog/long-tail-keywords/) |
| 3 | Ahrefs Blog | [https://ahrefs.com/blog/search-traffic-study/](https://ahrefs.com/blog/search-traffic-study/) |
| 4 | Ahrefs Blog | [https://ahrefs.com/blog/title-tags-study/](https://ahrefs.com/blog/title-tags-study/) |
| 5 | Affiliate Marketer Training | [https://www.affiliatemarketertraining.com/often-google-change-algorithm/](https://www.affiliatemarketertraining.com/often-google-change-algorithm/) |
| 6 | Backlinko | [https://backlinko.com/bing-users](https://backlinko.com/bing-users) |
| 7 | Backlinko | [https://backlinko.com/content-study](https://backlinko.com/content-study) |
| 8 | Backlinko | [https://backlinko.com/google-ctr-stats](https://backlinko.com/google-ctr-stats) |
| 9 | Backlinko | [https://backlinko.com/google-keyword-study](https://backlinko.com/google-keyword-study) |
| 10 | Backlinko | [https://backlinko.com/google-ranking-factors](https://backlinko.com/google-ranking-factors) |
| 11 | Backlinko | [https://backlinko.com/youtube-ranking-factors](https://backlinko.com/youtube-ranking-factors) |
| 12 | Baidu Investor Relations | [https://ir.baidu.com/news-releases/news-release-details/baidu-announces-fourth-quarter-and-fiscal-year-2020-results](https://ir.baidu.com/news-releases/news-release-details/baidu-announces-fourth-quarter-and-fiscal-year-2020-results) |
| 13 | Baidu Investor Relations | [https://ir.baidu.com/news-releases/news-release-details/baidu-announces-second-quarter-2021-results](https://ir.baidu.com/news-releases/news-release-details/baidu-announces-second-quarter-2021-results) |
| 14 | BrightEdge | [https://videos.brightedge.com/assets/documents/BrightEdge-Mobile-Research-Paper-2017.pdf](https://videos.brightedge.com/assets/documents/BrightEdge-Mobile-Research-Paper-2017.pdf) |
| 15 | BrightEdge | [https://videos.brightedge.com/research-report/BrightEdge\_ChannelReport2019\_FINAL.pdf](https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf) |
| 16 | BrightEdge Blog | [https://www.brightedge.com/blog/brightedge-research-mobile-serp](https://www.brightedge.com/blog/brightedge-research-mobile-serp) |
| 17 | BrightLocal | [https://www.brightlocal.com/learn/key-ranking-factors-for-local-seo/](https://www.brightlocal.com/learn/key-ranking-factors-for-local-seo/) |
| 18 | BrightLocal | [https://www.brightlocal.com/learn/voice-search-for-local-business-study/](https://www.brightlocal.com/learn/voice-search-for-local-business-study/) |
| 19 | Business Insider | [https://www.businessinsider.com/google-services-with-1-billion-users-2015-10](https://www.businessinsider.com/google-services-with-1-billion-users-2015-10) |
| 20 | BusinessWire | [https://www.businesswire.com/news/home/20180829005092/en/New-Research-from-ViSenze-Finds-62-Percent-of-Generation-Z-and-Millennial-Consumers-Want-Visual-Search-Capabilities-More-Than-Any-Other-New-Technology](https://www.businesswire.com/news/home/20180829005092/en/New-Research-from-ViSenze-Finds-62-Percent-of-Generation-Z-and-Millennial-Consumers-Want-Visual-Search-Capabilities-More-Than-Any-Other-New-Technology) |
| 21 | Clever Clicks Digital | [https://cleverclicksdigital.com/blog/surprising-seo-trends-of-2021/](https://cleverclicksdigital.com/blog/surprising-seo-trends-of-2021/) |
| 22 | Cloudwards | [https://www.cloudwards.net/search-engine-statistics/](https://www.cloudwards.net/search-engine-statistics/) |
| 23 | Clutch | [https://clutch.co/seo-firms/resources/search-engine-marketing-why-people-click-paid-search-ads](https://clutch.co/seo-firms/resources/search-engine-marketing-why-people-click-paid-search-ads) |
| 24 | Conductor | [http://ww2.conductor.com/rs/conductor2/images/SEO%20Enterprise%20Benchmark%20Study\_Conductor.pdf](http://ww2.conductor.com/rs/conductor2/images/SEO%20Enterprise%20Benchmark%20Study_Conductor.pdf) |
| 25 | Content Marketing Institute | [https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/](https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/) |
| 26 | Databox | [https://databox.com/how-to-use-internal-links](https://databox.com/how-to-use-internal-links) |
| 27 | Databox | [https://databox.com/repurpose-existing-content](https://databox.com/repurpose-existing-content) |
| 28 | Data Reportal | [https://datareportal.com/reports/digital-2023-global-overview-report](https://datareportal.com/reports/digital-2023-global-overview-report) |
| 29 | DBS Website | [https://www.dbswebsite.com/blog/trends-in-voice-search/](https://www.dbswebsite.com/blog/trends-in-voice-search/) |
| 30 | DuckDuckGo Traffic | [https://duckduckgo.com/traffic](https://duckduckgo.com/traffic) |
| 31 | eMarketer | [https://www.emarketer.com/Article/Most-Internet-Users-Prefer-Search-Engines-Find-Local-Products/1015737](https://www.emarketer.com/Article/Most-Internet-Users-Prefer-Search-Engines-Find-Local-Products/1015737) |
| 32 | Forbes | [https://www.forbes.com/sites/tjmccue/2018/07/30/seo-industry-approaching-80-billion-but-all-you-want-is-more-web-traffic/](https://www.forbes.com/sites/tjmccue/2018/07/30/seo-industry-approaching-80-billion-but-all-you-want-is-more-web-traffic/) |
| 33 | Fresh Chalk | [https://freshchalk.com/blog/150k-small-business-website-teardown-2019](https://freshchalk.com/blog/150k-small-business-website-teardown-2019) |
| 34 | Go-Globe | [https://www.go-globe.com/local-seo/](https://www.go-globe.com/local-seo/) |
| 35 | Google Blog | [https://blog.google/products/search/continuous-scrolling-mobile/](https://blog.google/products/search/continuous-scrolling-mobile/) |
| 36 | Google Developers | [https://developers.google.com/search/docs/advanced/appearance/title-link#how-title-links-in-google-search-are-created](https://developers.google.com/search/docs/advanced/appearance/title-link#how-title-links-in-google-search-are-created) |
| 37 | GreenGeeks | [https://www.greengeeks.com/blog/why-a-mobile-friendly-website-is-proven-to-be-critical-in-2018/](https://www.greengeeks.com/blog/why-a-mobile-friendly-website-is-proven-to-be-critical-in-2018/) |
| 38 | Hobo-Web | [https://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/](https://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/) |
| 39 | HubSpot Blog | [https://blog.hubspot.com/insiders/inbound-marketing-stats](https://blog.hubspot.com/insiders/inbound-marketing-stats) |
| 40 | HubSpot Blog | [https://blog.hubspot.com/marketing/business-blogging-in-2015](https://blog.hubspot.com/marketing/business-blogging-in-2015) |
| 41 | HubSpot Blog | [https://blog.hubspot.com/marketing/google-search-statistics](https://blog.hubspot.com/marketing/google-search-statistics) |
| 42 | HubSpot Blog | [https://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization](https://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization) |
| 43 | HubSpot | [https://www.hubspot.com/marketing-statistics](https://www.hubspot.com/marketing-statistics) |
| 44 | Imforza | [https://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/](https://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/) |
| 45 | Inter-Growth | [https://inter-growth.co/seo-stats/](https://inter-growth.co/seo-stats/) |
| 46 | Internet Live Stats | [https://www.internetlivestats.com/google-search-statistics/](https://www.internetlivestats.com/google-search-statistics/) |
| 47 | Internet Live Stats | [https://www.internetlivestats.com/one-second/#google-band](https://www.internetlivestats.com/one-second/#google-band) |
| 48 | Junto Digital | [https://junto.digital/blog/seo-stats-2017/](https://junto.digital/blog/seo-stats-2017/) |
| 49 | Local Marketing Institute | [https://localmarketinginstitute.com/44-percent-have-google-my-business/](https://localmarketinginstitute.com/44-percent-have-google-my-business/) |
| 50 | Market.us | [https://market.us/statistics/web-search-engine/bing/](https://market.us/statistics/web-search-engine/bing/) |
| 51 | Market.us | [https://market.us/statistics/web-search-engine/yahoo/](https://market.us/statistics/web-search-engine/yahoo/) |
| 52 | Marketing Charts | [https://www.marketingcharts.com/digital/video-110520](https://www.marketingcharts.com/digital/video-110520) |
| 53 | Marketing Dive | [https://www.marketingdive.com/ex/mobilemarketer/cms/news/search/18923.html](https://www.marketingdive.com/ex/mobilemarketer/cms/news/search/18923.html) |
| 54 | Microsoft Advertising | [https://about.ads.microsoft.com/en-us/blog/post/june-2019/bing-is-10](https://about.ads.microsoft.com/en-us/blog/post/june-2019/bing-is-10) |
| 55 | Momentfeed | [https://join.momentfeed.com/hubfs/Voice%20Infographic/VOICE\_INFOGRAPHIC\_V1.pdf?hsLang=en](https://join.momentfeed.com/hubfs/Voice%20Infographic/VOICE_INFOGRAPHIC_V1.pdf?hsLang=en) |
| 56 | Momentfeed Blog | [https://momentfeed.com/blog/the-rise-of-non-branded-search/](https://momentfeed.com/blog/the-rise-of-non-branded-search/) |
| 57 | Monster Insights | [https://www.monsterinsights.com/conversion-rate-optimization-stats-show-what-youve-been-missing/](https://www.monsterinsights.com/conversion-rate-optimization-stats-show-what-youve-been-missing/) |
| 58 | Moz Blog | [https://moz.com/blog/new-google-survey-results](https://moz.com/blog/new-google-survey-results) |
| 59 | Moz Blog | [https://moz.com/blog/state-of-searcher-behavior-revealed](https://moz.com/blog/state-of-searcher-behavior-revealed) |
| 60 | Neal Schaffer | [https://nealschaffer.com/seo-statistics/](https://nealschaffer.com/seo-statistics/) |
| 61 | Neil Patel | [https://neilpatel.com/blog/seo-question/](https://neilpatel.com/blog/seo-question/) |
| 62 | Omnicore Agency | [https://www.omnicoreagency.com/digital-marketing-statistics/](https://www.omnicoreagency.com/digital-marketing-statistics/) |
| 63 | OptinMonster | [https://optinmonster.com/blogging-statistics/](https://optinmonster.com/blogging-statistics/) |
| 64 | Pew Research Center | [https://www.pewresearch.org/fact-tank/2020/01/27/most-americans-support-right-to-have-some-personal-info-removed-from-online-searches/](https://www.pewresearch.org/fact-tank/2020/01/27/most-americans-support-right-to-have-some-personal-info-removed-from-online-searches/) |
| 65 | Pew Research Center | [https://www.pewresearch.org/internet/2015/05/20/americans-attitudes-about-privacy-security-and-surveillance/](https://www.pewresearch.org/internet/2015/05/20/americans-attitudes-about-privacy-security-and-surveillance/) |
| 66 | Pixel Union | [https://pixelunion.net/blogs/state-of-the-union/mobile-ecommerce-stats](https://pixelunion.net/blogs/state-of-the-union/mobile-ecommerce-stats) |
| 67 | Proceed Innovative | [https://www.proceedinnovative.com/blog/search-engine-market-share-2025/](https://www.proceedinnovative.com/blog/search-engine-market-share-2025/) |
| 68 | Rank Math | [https://rankmath.com/blog/best-search-engines/](https://rankmath.com/blog/best-search-engines/) |
| 69 | Retail TouchPoints | [https://www.retailtouchpoints.com/resources/mobile-projected-to-reach-54-of-e-commerce-sales-by-2021](https://www.retailtouchpoints.com/resources/mobile-projected-to-reach-54-of-e-commerce-sales-by-2021) |
| 70 | SaaS Scout | [https://saasscout.com/statistics/global-market-share-of-search-engines/](https://saasscout.com/statistics/global-market-share-of-search-engines/) |
| 71 | Safari Digital | [https://www.safaridigital.com.au/blog/seo-statistics-2019/](https://www.safaridigital.com.au/blog/seo-statistics-2019/) |
| 72 | Sales Fuel | [https://salesfuel.com/49-b2c-operators-outsource-content-creation/](https://salesfuel.com/49-b2c-operators-outsource-content-creation/) |
| 73 | Search Engine Journal | [https://www.searchenginejournal.com/google-produced-96-of-us-mobile-search-visits-in-q4-2018/290779/](https://www.searchenginejournal.com/google-produced-96-of-us-mobile-search-visits-in-q4-2018/290779/) |
| 74 | Search Engine Journal | [https://www.searchenginejournal.com/ranking-factors/top-ranking-factors/](https://www.searchenginejournal.com/ranking-factors/top-ranking-factors/) |
| 75 | Search Engine Journal | [https://www.searchenginejournal.com/voice-search/457718/](https://www.searchenginejournal.com/voice-search/457718/) |
| 76 | Search Engine Land | [https://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803](https://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803) |
| 77 | Search Engine Land | [https://searchengineland.com/organic-search-responsible-for-53-of-all-site-traffic-paid-15-study-322298](https://searchengineland.com/organic-search-responsible-for-53-of-all-site-traffic-paid-15-study-322298) |
| 78 | Search Engine Land | [https://searchengineland.com/report-search-drives-10x-traffic-shopping-sites-social-media-246448](https://searchengineland.com/report-search-drives-10x-traffic-shopping-sites-social-media-246448) |
| 79 | Search Engine Watch | [https://www.searchenginewatch.com/2013/06/20/no-1-position-in-google-gets-33-of-search-traffic-study/](https://www.searchenginewatch.com/2013/06/20/no-1-position-in-google-gets-33-of-search-traffic-study/) |
| 80 | Search-South | [https://www.search-south.com/2018/01/30/25-search-engine-marketing-statistics-2018/](https://www.search-south.com/2018/01/30/25-search-engine-marketing-statistics-2018/) |
| 81 | Semrush Blog | [https://www.semrush.com/blog/mobile-vs-desktop/](https://www.semrush.com/blog/mobile-vs-desktop/) |
| 82 | Semrush Blog | [https://www.semrush.com/blog/voice-search-study/](https://www.semrush.com/blog/voice-search-study/) |
| 83 | SEO Clarity | [https://www.seoclarity.net/mobile-desktop-ctr-study-11302/](https://www.seoclarity.net/mobile-desktop-ctr-study-11302/) |
| 84 | SEO.com | [https://www.seo.com/ai/ai-overviews-seo-impact-keyword-study/](https://www.seo.com/ai/ai-overviews-seo-impact-keyword-study/) |
| 85 | SEO Expert Brad | [https://seoexpertbrad.com/local-seo-stats/](https://seoexpertbrad.com/local-seo-stats/) |
| 86 | SEO Inc | [https://www.seoinc.com/seo-blog/seo-statistics-youtube-2020/](https://www.seoinc.com/seo-blog/seo-statistics-youtube-2020/) |
| 87 | SEOBox | [https://www.seobox.com.au/6-local-seo-stats-needs-to-be-known/](https://www.seobox.com.au/6-local-seo-stats-needs-to-be-known/) |
| 88 | SE Ranking Blog | [https://seranking.com/blog/top-search-engines/](https://seranking.com/blog/top-search-engines/) |
| 89 | SISTRIX | [https://www.sistrix.com/ask-sistrix/data-studies/these-are-the-ctrs-for-various-types-of-google-search-result/](https://www.sistrix.com/ask-sistrix/data-studies/these-are-the-ctrs-for-various-types-of-google-search-result/) |
| 90 | SMA Marketing | [https://www.smamarketing.net/blog/80-seo-statistics](https://www.smamarketing.net/blog/80-seo-statistics) |
| 91 | Smart Insights | [https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/](https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/) |
| 92 | Social Media Today | [https://www.socialmediatoday.com/news/12-local-seo-stats-every-business-owner-and-marketer-should-know-in-2019-i/549079/](https://www.socialmediatoday.com/news/12-local-seo-stats-every-business-owner-and-marketer-should-know-in-2019-i/549079/) |
| 93 | Social Media Today | [https://www.socialmediatoday.com/news/60-seo-stats-to-help-you-rank-better-in-2019-infographic/547866/](https://www.socialmediatoday.com/news/60-seo-stats-to-help-you-rank-better-in-2019-infographic/547866/) |
| 94 | SparkToro Blog | [https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/](https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/) |
| 95 | SparkToro Blog | [https://sparktoro.com/blog/where-web-users-spend-time-vs-where-traffic-referrals-originate/](https://sparktoro.com/blog/where-web-users-spend-time-vs-where-traffic-referrals-originate/) |
| 96 | StatCounter | [https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet](https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet) |
| 97 | StatCounter | [https://gs.statcounter.com/search-engine-market-share](https://gs.statcounter.com/search-engine-market-share) |
| 98 | StatCounter | [https://gs.statcounter.com/search-engine-market-share/all/china](https://gs.statcounter.com/search-engine-market-share/all/china) |
| 99 | StatCounter | [https://gs.statcounter.com/search-engine-market-share/desktop/worldwide](https://gs.statcounter.com/search-engine-market-share/desktop/worldwide) |
| 100 | StatCounter | [https://gs.statcounter.com/search-engine-market-share/mobile/worldwide](https://gs.statcounter.com/search-engine-market-share/mobile/worldwide) |
| 101 | Statista | [https://www.statista.com/statistics/253795/number-of-search-engine-users-in-the-united-states/](https://www.statista.com/statistics/253795/number-of-search-engine-users-in-the-united-states/) |
| 102 | Statista | [https://www.statista.com/statistics/263517/market-share-held-by-mobile-internet-browsers-worldwide/](https://www.statista.com/statistics/263517/market-share-held-by-mobile-internet-browsers-worldwide/) |
| 103 | Statista | [https://www.statista.com/statistics/275814/mobile-share-of-organic-search-engine-visits/](https://www.statista.com/statistics/275814/mobile-share-of-organic-search-engine-visits/) |
| 104 | Statista | [https://www.statista.com/statistics/368746/us-mobile-search-users/](https://www.statista.com/statistics/368746/us-mobile-search-users/) |
| 105 | Statista | [https://www.statista.com/statistics/532452/usa-bing-audience-share-by-gender/](https://www.statista.com/statistics/532452/usa-bing-audience-share-by-gender/) |
| 106 | Statista | [https://www.statista.com/statistics/1377902/us-adults-importance-of-search-engines-features/](https://www.statista.com/statistics/1377902/us-adults-importance-of-search-engines-features/) |
| 107 | Statista | [https://www.statista.com/statistics/1377993/us-adults-ai-powered-search-engines-usage-choice/](https://www.statista.com/statistics/1377993/us-adults-ai-powered-search-engines-usage-choice/) |
| 108 | Statista | [https://www.statista.com/statistics/1378011/us-adults-ai-powered-search-engines-trust-for-actions/](https://www.statista.com/statistics/1378011/us-adults-ai-powered-search-engines-trust-for-actions/) |
| 109 | Think with Google | [https://storage.googleapis.com/think/docs/think-with-google-2019-research-review.pdf](https://storage.googleapis.com/think/docs/think-with-google-2019-research-review.pdf) |
| 110 | Think with Google | [https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/how-to-beat-consumer-tune-out-with-useful-content/](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/how-to-beat-consumer-tune-out-with-useful-content/) |
| 111 | Think with Google | [https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/meet-needs-i-want-to-buy-moments/](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/meet-needs-i-want-to-buy-moments/) |
| 112 | Think with Google | [https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/the-changing-face-b2b-marketing/](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/the-changing-face-b2b-marketing/) |
| 113 | Think with Google | [https://www.thinkwithgoogle.com/data/near-me-searches-search-open-now/](https://www.thinkwithgoogle.com/data/near-me-searches-search-open-now/) |
| 114 | Think with Google | [https://www.thinkwithgoogle.com/intl/en-cee/marketing-strategies/video/three-unexpected-ways-shoppers-turn-to-video-in-the-shop-aisle/](https://www.thinkwithgoogle.com/intl/en-cee/marketing-strategies/video/three-unexpected-ways-shoppers-turn-to-video-in-the-shop-aisle/) |
| 115 | Think with Google | [https://www.thinkwithgoogle.com/marketing-strategies/search/voice-search-mobile-use-statistics/](https://www.thinkwithgoogle.com/marketing-strategies/search/voice-search-mobile-use-statistics/) |
| 116 | Thrive My Way | [https://thrivemyway.com/seo-stats/](https://thrivemyway.com/seo-stats/) |
| 117 | Uberall | [https://uberall.com/en-gb/resources/blog/new-uberall-survey-finds-that-82-of-mobile-shoppers-do-near-me-searches](https://uberall.com/en-gb/resources/blog/new-uberall-survey-finds-that-82-of-mobile-shoppers-do-near-me-searches) |
| 118 | WebFX | [https://www.webfx.com/blog/marketing/user-experience-matters-marketing/](https://www.webfx.com/blog/marketing/user-experience-matters-marketing/) |
| 119 | WebFX | [https://www.webfx.com/seo/statistics/#:~:text=When%20people%20go%20online%20to,search%20engine%20to%20guide%20them](https://www.webfx.com/seo/statistics/#:~:text=When%20people%20go%20online%20to,search%20engine%20to%20guide%20them). |
| 120 | WordStream Blog | [https://www.wordstream.com/blog/ws/2012/07/18/diversify-search-strategy-ppc](https://www.wordstream.com/blog/ws/2012/07/18/diversify-search-strategy-ppc) |
| 121 | WordStream Blog | [https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics](https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics) |
| 122 | WordStream Blog | [https://www.wordstream.com/blog/ws/2018/04/10/voice-search-statistics-2018](https://www.wordstream.com/blog/ws/2018/04/10/voice-search-statistics-2018) |
| 123 | WordStream Blog | [https://www.wordstream.com/blog/ws/2018/08/13/google-ads-mobile-benchmarks](https://www.wordstream.com/blog/ws/2018/08/13/google-ads-mobile-benchmarks) |
| 124 | WordStream Blog | [https://www.wordstream.com/blog/ws/2019/02/07/google-search-statistics](https://www.wordstream.com/blog/ws/2019/02/07/google-search-statistics) |