X (Twitter) Statistics and Usage Trends

X (Twitter) is one of the top social media platforms in the world. A large portion of Twitter’s user base is active on both a daily and monthly basis, with the distribution of users differing from country to country.

X (Twitter) has 619 million monthly active users worldwide in 2024.

While it isn’t in the top 5 most used social media sites, it ranks among the likes of TikTok and Snapchat due to the size of its user base.

The 2024 numbers also increased by over 300 million from last decade’s user base numbers, which grew from 30 million monthly active users in 2010 to 330 million monthly active users.

When it comes to its daily active users, X (Twitter) had 237.8 million daily active users worldwide in 2022, according to the latest X (Twitter) stats.

The 237.8 million daily active users currently active on X (Twitter) represent around 38% of the user base, in comparison to its 619 million monthly active users worldwide.

The primary user age group on X is 25 to 34 years old, comprising 36.6% of all users.

This is closely followed by the 18 to 24 age range at 34.2%, which means that the average user belongs to the Gen Z and Millennial age groups.

X remains popular with younger users due to its enduring image as a thought-sharing platform.

The majority of X (Twitter) users are male, making up 63.1% of users, or more than half. In contrast, female users make up only 36.9% of X (Twitter) usage.

This disparity in gender can affect the target audience or social network that any marketer or business owner wants to connect with to grow their business.

Twitter stats show that more X users have a higher educational attainment compared to the general US population.

42% of adult X (Twitter) users have at least a Bachelor’s degree, which is 11 points higher than average.

According to the Pew Research Center, the number of X (Twitter) users with an income of $75,000 or higher is greater than the general population at 41% vs 32%, respectively.

Low-volume tweet posters on X reported less time spent on the platform, with 8% saying they visited the site only once or twice and 16 percent saying they visited it occasionally.

On the other hand, more high volume tweet posters visited the site either occasionally (28%) to too many times to count (21%). It’s not surprising that more active users spend more time on the platform.

There are around 500 million tweets sent out per day. On a smaller scale, this means there are nearly 6,000 tweets sent out per second!

The average user in 2016 tweeted around 4.2 times per day.

In contrast, the average total number of tweets per user was 100 tweets or below, with only a comparatively small number of users racking up higher numbers.

Engagement rate statistics go a level deeper than other user statistics, and count user actions like likes, retweets, and replies. The average engagement rate on X (Twitter) stands at around 0.029%.

The most popular hashtags and trending topics on X will depend on the region you’re in and what day, week, and month you are accessing the platform on.

Popular hashtags in July 2024 include #RIPCartoonNetwork with 83.7 thousand posts, while Popular topics include Lewis Hamilton (an F1 driver) and House of the Dragon (a TV series).
In general, the most popular hashtags and topics at any given time will include things like the following:

Hashtags are a surefire way to get a tweet noticed by users who do not follow an account, but may follow a specific topic or hashtag.
Twitter stats show that tweets with hashtags get twice as much engagement as those that do not.

However, be sure to not include too many hashtags, as studies show that tweets with 3 or more hashtags get 21% less engagement than those with 1-2 hashtags.

While most users on X use the platform with a basic account, there are many daily active users who use X Premium (formerly Twitter Blue).

Premium subscribers get access to premium features like the following:

• Text formatting
• The ability to edit posts
• Longer post

The platform has found that premium subscribers spend around 3 times as much time on the platform as basic account holders.

Around 82% of consumers strongly prefer brands contacting them in response to a complaint tweet, which can potentially lead to repeat purchases and increased brand satisfaction.

Quick response time is one of the best implementable practices for a brand’s social media strategy.

Replying quickly makes the customer feel like their complaint is taken seriously.

Another good customer service strategy is to use X’s direct messaging feature. This is especially useful when asking for potentially personal or sensitive info from a customer to help resolve an issue.

X is widely-used for political discourse. One study in 2022 showed that 1/3rd of all tweets by US adults were political.

An interesting observation to note here is that most of the political tweets that were reviewed as part of the study were from users aged 50 and above.

This can give insight into the demographics of users who post political tweets.

X is no stranger to politicians and government officials using it to connect with their constituents. To provide an example, the second most followed account after Elon Musk is former US President Barack Obama.

One plausible reason for this is the large number of Americans on X, which makes it a cheap and efficient platform for reaching out to constituents.

X was a very active site for political discourse in the months leading up to both the 2016 and 2020 elections, with a study from Princeton University finding that X slightly hurt former President Donald Trump’s vote shares in both elections.

Even in the months leading up to the 2024 elections, X has featured plenty of political discourse.