B2B Marketing Stats: 2026 Trends & Key Benchmarks

Shape your strategy with data. Our 2026 B2B stats cover everything from content marketing and AI to sales alignment and conversion rates.

B2B Marketing Statistics for 2026: Trends, Benchmarks, and Insights

Ever wonder what powers the global economy behind the scenes? The global B2B eCommerce market is projected to hit a colossal $32.11 trillion [67], a figure that reveals the immense scale of business-to-business transactions.

However, capturing a piece of this prize has never been more complex. Today’s business buyers operate with unprecedented independence, with a full two-thirds [17] of their decision-making process completed digitally before a single sales call is made.

During this self-guided research, they consume an average of 13 different pieces of content [37]. This raises a critical question: which marketing efforts actually break through the noise to influence a final decision?

Adding another layer of transformation, 66% of B2B marketers [43] are now leveraging AI. How is this technology separating the winning strategies from the ones that get ignored?

The market is in a state of rapid, data-driven flux, challenging old assumptions with new digital realities. The statistics that follow provide a clear roadmap for marketers who are ready to adapt and win.

The B2B Marketing Landscape: Market Size and Budget Allocation

Before diving into strategy, it’s crucial to understand the sheer scale of the B2B world. The financial landscape is immense, and the data reveals a market in the midst of explosive growth, with budgets rapidly shifting to new digital frontiers.

B2B eCommerce Market Growth

The digital B2B marketplace is experiencing nothing short of an explosion in value. This incredible growth trajectory is fueled by a compound annual growth rate (CAGR) of approximately 15.8% [67].

The numbers paint a vivid picture of this rapid expansion.

YearGlobal B2B eCommerce Market Value
2019$13.29 trillion [67]
2025$32.11 trillion [67]
2026 (Projected)$36.16 trillion [67]

This represents a staggering 141.6% increase in just six years. This momentum is largely driven by heavy industries like advanced manufacturing, energy, and healthcare fully embracing digital commerce.

Marketing Budget Benchmarks

So, how much are companies investing to claim their share of this multi-trillion-dollar market?

According to The CMO Survey, B2B companies dedicate an average of 9.7% of their total revenue directly to marketing efforts [15]. A Salesforce report reveals where that budget is allocated [64]:

  • Advertising: 19%
  • Content Creation: 17% [64]
  • Tools & Technology: 16% [64]
  • Personnel: 12% [64]

To put the investment in content into perspective, the annual spend averages $81,500 for small companies (under 100 employees) [92], but skyrockets to $405,000 for large enterprises with over 1,000 employees [92].

Current Budget Trends and Priorities

The trend in marketing investment is decisively upward. A remarkable 68% of B2B marketing leaders reported receiving higher budgets in the last year, signaling strong confidence from the top [43].

These investments are highly strategic. An impressive 90% of leaders agree their budget aligns with company goals [43]. 

On average, 60% of marketing funds are directed toward new customer acquisition, while the remaining 40% is focused on retention [43].

When asked where they are increasing their spend, marketers identified three critical areas:

  • Brand-building: 67% [43]
  • Customer experience: 64% [43]
  • Content marketing: 45% [18]

The Modern B2B Buyer: A Data-Driven Profile

Who is the modern B2B buyer? To win their business, you must first understand their world. Today’s buyer is a self-reliant researcher, digitally savvy, and part of a complex committee, a reality that has completely rewritten the rules of marketing engagement.

The Digitally-Driven Journey

The sales conversation no longer starts with a salesperson. 

It begins online, where a staggering two-thirds of the buyer’s journey is now completed digitally before a vendor is ever contacted [17]. This isn’t a trend; it’s a fundamental preference, with 64% of modern B2B buyers favoring digital research channels [67]. 

In fact, most buyers are already 57% to 70% of the way through their decision-making process before they even consider speaking to a sales team [1][42].This self-directed research is nearly universal, as 96% of buyers conduct their own investigation before speaking to a sales rep [33]. This deep dive involves an average of 12 online searches before they even land on a specific company’s website [92].

The Complex Buying Committee and Sales Cycle

Forget selling to an individual; you’re selling to a committee. For a typical mid-sized firm, an average of seven people are involved in any given buying decision [74].

Even with a core group of three to four primary decision-makers, the journey to a signed contract is incredibly complex [37]. 

Closing a deal requires an average of 62+ touchpoints across at least three different channels [22].

While the intense research phase can last two to six weeks, the entire sales cycle frequently extends beyond six months [37][22]. This marathon requires a marketing strategy built for endurance.

Content’s Role in the Purchase Decision

What fuels this extensive research? A voracious appetite for content. 

The average B2B buyer consumes 13 pieces of content before making a purchase decision [37]. This information diet includes about eight pieces from the vendor and five from third-party sources, highlighting the need for both strong brand assets and a positive external reputation [37]. 

The impact is profound, as nine out of ten buyers report that online content has a moderate to major effect on their choices [41].

In fact, great content can close the deal on its own. A remarkable 60% of buyers are willing to make a purchase based solely on digital content [67]. The most persuasive content types include:

  • Product specifications (67%)
  • Comparisons (65%)
  • Customer success stories (54%) [8]

The Expectation for Personalization

In a world saturated with information, generic messaging is a fast track to being ignored. An overwhelming 80% of business buyers are more likely to purchase from a company that delivers personalized experiences [25]. This isn’t just a preference for a custom greeting. 

Buyers expect a deep understanding of their needs, with 84% more likely to choose a vendor who clearly comprehends their business objectives [66].

The penalty for getting this wrong is severe. For 39% of B2B buyers, a lack of personalization is a primary source of frustration, making it a critical factor that can easily derail a potential sale [67].

Content Marketing: The Engine of B2B Engagement

With the average buyer consuming 13 pieces of content before making a purchase [37], content marketing is no longer optional. It has become the foundational engine of B2B engagement.

Content is the primary vehicle for educating buyers, building critical trust, and guiding prospects through an increasingly long and complex digital journey.

Adoption, Effectiveness, and Strategy

Content marketing is a near-universal practice in the B2B sector. An incredible 91% of marketers have adopted it as a core strategy [18].

But does widespread adoption equal widespread success? The data suggests a major disconnect. Only 28% of marketers rate their content efforts as “extremely or very successful” [18]. 

A clear majority (57%) report only moderate success, revealing a significant gap between activity and impact [18].

The root of this problem appears to be a lack of effective planning. A concerning 9% of B2B marketers operate without any content strategy at all [18]. 

Even among those with a plan, just 26% feel their strategy is “very effective,” highlighting a critical opportunity for improvement [18].

Performance, Goals, and ROI

What are marketers trying to achieve with their content? The primary goals remain focused on the top of the funnel. According to the Content Marketing Institute, the main objectives are:

  • Building brand awareness (83%) [40]
  • Establishing credibility and trust (77%) [40]
  • Educating audiences (72%) [40]

Encouragingly, the link between content and revenue is becoming stronger. In 2024, content helped 58% of marketers increase sales, a massive jump from just 42% in 2023 [18].

However, a measurement disconnect persists. While 52% of marketers believe content drives leads, only 33% are confident it directly drives revenue [70], pointing to ongoing challenges in attribution.

Dominant Content Formats and SEO Implications

When it comes to execution, short articles and posts remain the most-produced format, created by 94% of B2B marketers [18]. Videos (84%) [18] and case studies (78%) [18] also remain staple content types.

A 2024 HubSpot report, however, signals a strategic shift. It identifies short-form video as the most popular format, used by 29.18% of marketers [33], indicating a move toward content optimized for social media and rapid consumption.

Simultaneously, a powerful counter-trend is dominating search engine results. The average first-page Google result now contains 1,447 words , and the average blog post has swelled to over 1,400 words -a 77% increase in length over the last decade , proving that depth and authority are essential for organic visibility.

The Role of AI in Content Creation

Artificial intelligence is quickly becoming an indispensable tool for content marketers. Today, 54% of content marketers use AI for idea generation, a notable increase from 43% in the previous year [54], reflecting the broader trends captured in our AI adoption statistics.

AI’s most valuable role is as a creative co-pilot. Its top use cases include:

  • Brainstorming topics (50%) [18]
  • Researching headlines and keywords (45%) [18]
  • Generating initial drafts (45%) [18]

Marketers are not yet handing over full control. Only 6% use AI to write entire articles, though this figure has doubled from 3% in the prior year, showing clear momentum [54]. 

For specific tasks, its value is undeniable: an incredible 95% of marketers using generative AI for email copy rate it as effective [33].

Outsourcing Trends

To keep up with the relentless demand for high-quality content, most B2B organizations are turning to external partners. 

A remarkable 84% of B2B companies now outsource content creation activities [18]. This trend scales directly with company size. Outsourcing is leveraged by 75% of large companies, 54% of medium companies, and 37% of small companies [18].

However, a crucial distinction lies in what companies keep in-house. While the vast majority outsource the act of creation, only 31% of B2Bs outsource content distribution [18], signaling that the core strategy of how and where content is seen remains a vital internal function.

Video Marketing: The High-Impact B2B Channel

If content is the engine of B2B engagement, then video is the high-octane fuel. It has evolved from an optional extra to a mission-critical channel for capturing attention, demonstrating value, and driving revenue in a crowded digital world.

Adoption and Investment Growth

Video marketing isn’t just a trend; it’s a standard practice. An overwhelming 89% of businesses now use video as a marketing tool [95], with some reports citing the figure as high as 91% [95]. 

Video marketing statistics further show that this universal adoption is matched by a powerful financial commitment. 

A significant 87% of B2B marketers plan to invest in video for 2025 [86], and 69% intend to increase their video marketing budget specifically [18], showing a clear consensus on its strategic value.

Quantifying Video’s ROI and Effectiveness

The heavy investment in video is backed by spectacular and undeniable returns. The data paints a clear picture of its financial impact.

  • A staggering 93% of video marketers report a positive ROI from their efforts [95].
  • An impressive 87% directly attribute increased sales to their video content [32].
  • A full 52% of B2B marketers identify video as the content type that yields the highest return on investment [67].
  • Marketers who use video drive revenue 49% faster than those who do not [9].

This revenue impact is driven by superior engagement. A decisive 70% of B2B marketers confirm that video simply performs better than other content types for generating audience interaction [18].

Video’s Influence on the B2B Buyer

Why is video so effective? Because it is precisely what modern B2B buyers want. 

Data reveals that 70% of B2B buyers watch videos at various stages throughout their entire purchasing process [67]. Their preference is explicit, with a massive 90% of buyers identifying video as their favored format for learning about products and services [83]. 

Most importantly, video builds the trust essential for B2B sales, as 93% of buyers believe it is important for establishing brand credibility [9].

The Rise of Short-Form Video

Within the broader video trend, short-form content has emerged as a dominant force. A 2024 HubSpot report identifies it as the single most-used video format, leveraged by 29.18% of all marketers [33]. This popularity is fueled by outstanding performance. 

A majority of B2B marketers, 55%, find that short-form video produces the highest ROI among all social video formats [43]. 

The strategy aligns perfectly with audience preferences, as 73% of consumers would rather watch a short video to learn about a product [82], agreeing that the optimal length is under two minutes [95].

Social Media Marketing: The B2B Connection Hub

Think social media is just for consumers? The data tells a different story. Today, these platforms are essential hubs for research, connection, and decision-making in the modern B2B world.

The Strategic Importance of Social Media in B2B

Social media is no longer an optional add-on; it’s a primary channel where B2B business gets done. An incredible 84% of B2B buyers now use social media to inform their purchasing decisions, making it a non-negotiable touchpoint [44].

Marketers are responding to this shift in buyer behavior. Social media is the most-used channel for 75% of B2B marketers [43] and the top content distribution channel for 90% of them [18]. Even more impressively, 60% believe it is the single best channel for generating revenue [94].

LinkedIn: The Undisputed Leader in B2B Lead Generation

While many platforms contribute to the B2B ecosystem, one operates in a league of its own. The numbers are staggering: an overwhelming 80% of all B2B leads generated from social media come directly from LinkedIn [5]. This dominance is about quality, not just quantity. 

A significant 40% of B2B marketers name LinkedIn as their most effective channel for driving high-quality leads [75]. 

Furthermore, 84% agree it delivers the most organic value [18]. The platform’s influence is so profound that simply being exposed to a brand’s messages on LinkedIn makes a buyer 6 times more likely to convert [43].

Other Platforms in the B2B Mix

Beyond LinkedIn’s stronghold, the B2B social landscape is dynamic, with clear winners and losers emerging.

  • YouTube: Investment is growing, with 32% of B2B marketers increasing their usage of the video platform [18].
  • TikTok: Adoption is surging, as the share of B2B marketers on the platform has more than doubled to 19% in the last year [18].
  • X (formerly Twitter): The platform is losing ground, with 32% of B2B marketers actively decreasing their usage [18].
  • Facebook: Despite its massive user base, its B2B value is questionable, with only 29% of marketers reporting that it delivers tangible results [18].

The Power of Social Selling

How does this strategic use of social media translate into sales? The impact is direct and measurable. 

According to LinkedIn, 78% of businesses that embrace social selling outperform their peers who do not.[43].

This approach directly correlates with hitting targets. Companies that prioritize social selling are 51% more likely to achieve their sales quotas [43]. 

For individual sales professionals, a strong social selling index on LinkedIn unlocks 45% more sales opportunities, turning social engagement into real revenue [43].

Transactional Emails

Never underestimate the power of a simple confirmation. Transactional emails like order and shipping updates are among the most valuable messages a business sends.

An Experian study found they receive eight times more opens and clicks and generate six times more revenue than typical promotional emails [93]. Omnisend’s analysis reveals just how powerful they are, showing these essential updates convert an astonishing 22 times better than standard promotional campaigns [93].

Foundational Channels: Email and SEO Performance

In the fast-paced world of B2B marketing, some of the most powerful strategies are the ones that have stood the test of time. 

While new trends emerge, email and search engine optimization remain foundational pillars, consistently delivering impressive and reliable results. These channels prove that mastering the fundamentals is still the most direct path to sustainable growth.

Email Marketing: The ROI Powerhouse

What explains the enduring power of email marketing? It comes down to an almost unbelievable return on investment email marketing statistics are showing.

For every single dollar spent, email marketing generates an average return of $36 [32]. This incredible efficiency is why 83% of B2B marketers rank email as one of their most vital channels [87]. For nearly half (44%), it is their single most effective content distribution channel [18].

However, achieving these results requires a strategic approach, not just a simple broadcast. The data reveals a clear formula for success.

  • Subscriber Segmentation: Campaigns targeting specific audience segments drive 30% more opens and 50% more click-throughs [33].
  • Subject Line Personalization: Simply personalizing a subject line can boost open rates by a remarkable 26% [13].

SEO: Driving High-Quality Leads and Revenue

When it comes to generating revenue, organic search is an undeniable force, as SEO statistics repeatedly come to show. 

B2B companies generate two times more revenue from organic search than from any other channel [67]. This impact has made SEO the most popular marketing tactic, used by 49% of B2B companies [62]. 

The true advantage of SEO, however, is not just the volume of traffic but the exceptional quality of the leads it produces. 

Leads from search have an average close rate of 14.6%, which completely eclipses the 1.7% close rate from traditional marketing efforts [92]. This performance is not lost on marketers. 

A decisive 70% of B2B professionals agree that SEO drives more sales for their business than pay-per-click (PPC) advertising [19].

The Mobile Search Imperative

In today’s market, a successful SEO strategy is a mobile-first strategy. An overwhelming 80% of B2B buyers use a mobile device at some point during their purchasing journey [39]. 

The shift reflects broader consumer habits, as 63% of people now prefer to find information on their mobile devices [33]. The trend is even more pronounced among younger decision-makers.

  • 80% of Gen Z primarily use mobile for search.
  • 62% of millennials primarily use mobile for search [33].

The stakes for getting the mobile experience right are incredibly high. A positive mobile interaction builds loyalty, as 90% of B2B buyers who have a good experience on a vendor’s mobile site are likely to purchase from them again [85].

The AI Revolution in B2B Marketing

Beyond the reliable returns of foundational channels, a technological earthquake is reshaping the B2B marketing landscape. 

Artificial intelligence, particularly generative AI, has rapidly evolved from a futuristic concept into an indispensable daily tool, creating both massive opportunities and an urgent need for adaptation.

AI Adoption Rates and Marketer Sentiment

Generative AI hasn’t just arrived in B2B marketing; it has taken it by storm. A staggering two-thirds of B2B marketers are now actively using this technology in their roles [43]. For 35% of them, implementing AI is a top strategic priority [43].

However, this rapid integration has created a fascinating paradox. While adoption is high, expertise is still developing, with a LinkedIn report revealing that only 28% of marketers feel they truly have a good understanding of how to use AI effectively [43].

Despite this learning curve, the outlook is overwhelmingly positive. An incredible 85% of marketers believe AI will have a beneficial impact on their work [87]. The dominant emotions are hope (34%) and excitement (26%), signaling a clear readiness to embrace the future [94].

Primary Use Cases for AI in Marketing

So, how are marketers putting this powerful technology to work? They are primarily using AI as a creative and productive partner.

According to a HubSpot report, the top applications are [33]:

  • Content Creation: 43.04%
  • Research: 34.18%
  • Brainstorming: 26.96%

These applications translate directly into powerful strategic advantages. Data shows that 57% of B2B companies use generative AI to produce more content in less time [67]. 

Furthermore, 41% report using it to build more creative campaigns, while 35% leverage it specifically to gain a competitive edge [43].

Marketing Automation’s Continued Growth

The explosive rise of generative AI is part of a larger, well-established trend toward intelligent automation. 

The global marketing automation market is on a powerful growth trajectory and is projected to reach a massive $13.71 billion by 2030 [26]. This market’s expansion is fueled by undeniable results. 

Currently, 76% of all companies use some form of marketing automation [26]. A decisive 91% of these users confirm the technology is crucial for achieving their objectives [26]. This proven success is driving even greater commitment. 

A significant 63% of B2B marketers are already planning to increase their marketing automation budgets, ensuring this trend will only accelerate [24].

Measuring Success: Lead Generation, Sales Alignment, and CRO

This is where strategy meets the bottom line. Every dollar spent on content, social media, and AI must ultimately prove its worth through tangible business results. 

The true measure of a B2B marketing strategy is its power to generate high-quality leads, forge a powerful alliance with sales, and convert prospects into loyal customers.

Lead Generation Priorities and Challenges

Growing a high-quality lead pipeline is the number one priority for 37% of B2B marketers [43]. While 84% of marketers share this focus on new business, a stark confidence gap emerges: only 27% feel they are actually effective at it [70].

One of the biggest missed opportunities lies in lead nurturing. Nurtured leads make purchases that are 47% larger, a massive potential gain [67]. Yet, a staggering majority of companies fail to capitalize on this, as only 35% of B2B firms have an established lead nurturing strategy [71].

So where do the best leads come from? Customer referrals remain the undisputed champion, accounting for 54% of B2B leads, with email marketing following at 14% [11].

Sales and Marketing Alignment

A lead is just a starting point; a sale requires a powerful alliance between marketing and sales. Formalizing this partnership with a Service Level Agreement (SLA) delivers undeniable advantages. 

Companies with an active SLA are 31% more likely to hire more salespeople just to keep up with demand [33]. This alignment also breeds confidence, with 85% of marketers who use an SLA believing their strategy is effective [33]. 

Technology acts as the essential glue, as 78% of sales leaders agree that their CRM is a key tool for improving collaboration between the teams [33].

Conversion Rate Optimization (CRO) Benchmarks

Ultimately, success is measured in conversions. Yet, the average B2B website converts a mere 2.23% of its visitors [93], revealing a massive opportunity for improvement through conversion rate optimization (CRO).

The data shows that even small, strategic changes can yield enormous returns. Consider the impact of these optimizations:

  • More Landing Pages: B2B companies with 10 or more landing pages generate 55% more leads than those with fewer [32].
  • Smarter Forms: Calendly boosted signups by 30% simply by optimizing its forms [52].
  • Personalized Experiences: Willo saw a 57% surge in conversions after implementing a personalized homepage [89].
  • Social Proof: Positive online reviews can increase conversion rates by up to 15% [52].

Frequently Asked Questions

What is the average B2B marketing budget?

On average, B2B companies invest 9.7% of their total revenue into their marketing efforts, according to The CMO Survey [15].

Which social media platform generates the most B2B leads?

LinkedIn stands in a class of its own for B2B lead generation. It is responsible for a staggering 80% of all B2B leads that originate from social media [5].

What is the ROI of B2B email marketing?

B2B email marketing provides an exceptional return on investment. For every $1 spent, it generates an average of $36 in revenue [32].

How many pieces of content does a B2B buyer consume before making a decision?

Before committing to a purchase, the typical B2B buyer conducts extensive research. On average, they consume 13 different pieces of content to inform their final decision [37].

What percentage of B2B marketers are using AI?

The adoption of artificial intelligence is widespread and growing. Currently, a significant 66% of B2B marketers are actively using generative AI in their roles [43].

How long is the average B2B sales cycle?

The B2B sales cycle is a marathon, not a sprint. While a buyer’s initial research may take between two and six weeks, the entire sales process frequently extends for six months or longer [22].

Conclusion

The statistical evidence paints a clear picture: the modern B2B landscape is defined by a digital-first buyer navigating a complex journey of over 62 touchpoints [22]. In this environment, certain channels have proven to be non-negotiable for success.

LinkedIn is the undisputed king of social media, generating an incredible 80% of all social leads [5]. At the same time, organic search remains a powerhouse, with SEO delivering an impressive 14.6% lead close rate [92].

Video marketing further accelerates growth, driving revenue 49% faster for businesses that leverage it effectively [9]. 

Looking ahead to 2026 and beyond, success will be built on a powerful trifecta: data-informed strategy, technological adoption, and a deep, personalized understanding of the buyer.

Achieving this synthesis is no longer theoretical, with the integration of AI now a reality for two-thirds of all marketers [43]. 

However, significant hurdles remain, as resource constraints are a top issue for 58% of marketers [18], and the ongoing struggle to measure ROI cannot be ignored.

Despite these difficulties, the statistics offer a definitive roadmap for navigating the future of B2B marketing. 

The path to growth is not about trying to do everything; it is about focusing resources on what the numbers prove works, turning data into a decisive competitive advantage.

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65SCOREhttps://www.score.org/resource/blog-post/how-use-social-media-reach-your-customers
66Seebizhttps://www.seebiz.com/blog/b2b-statistics/
67Sellers Commercehttps://www.sellerscommerce.com/blog/b2b-marketing-statistics/
68SimilarWebhttps://www.similarweb.com/
69SimpleTextinghttps://simpletexting.com/
70Sirkin Researchhttps://www.sirkinresearch.com/state-of-b2b-marketing-2023-q2
71Small Biz Geniushttps://www.smallbizgenius.net/by-the-numbers/lead-nurturing-statistics/
72Snapchathttps://www.snap.com/
73Social Media Examinerhttps://www.socialmediaexaminer.com/
74Spotiohttps://spotio.com/blog/sales-statistics/
75Sprout Socialhttps://sproutsocial.com/
76StatCounterhttps://gs.statcounter.com/
77Statistahttps://www.statista.com/
78Striped Giraffehttps://www.striped-giraffe.com/wp-content/uploads/2023/10/BOOKLET_AI_B2B_E-COMMERCE.pdf
79Stripohttps://stripo.email/
80SuperOfficehttps://www.superoffice.com/blog/b2b-email-marketing-report/
81The Center for Sales Strategyhttps://www.thecenterforsalesstrategy.com/
82The Leaphttps://www.theleap.co/
83The MX Grouphttps://www.themxgroup.com/resources/16-stats-prove-value-b2b-video/
84The Social Shepherdhttps://thesocialshepherd.com/
85Think with Googlehttps://www.thinkwithgoogle.com/consumer-insights/consumer-trends/b2b-mobile-experience-statistics/
86Vidicohttps://vidico.com/news/b2b-video-marketing-statistics/
87ViBhttps://landing.vibriefing.com/hubfs/Guides%20and%20Downloadables/Ebooks%20and%20Guides/B2B%20State%20of%20Marketing%20Report%202023/ViB%20State%20of%20B2B%20Marketing%20Report%20-%20Forecast%20for%20AI%20Budgeting%20and%20Lead%20Generation.pdf
88VWOhttps://vwo.com/success-stories/codalift-llc/
89Webeohttps://www.webeo.com/use-cases/willo-achieves-57-increase-in-conversion-with-webeo/
90WebFXhttps://www.webfx.com/blog/marketing/ai-statistics/
91Wistiahttps://wistia.com/
92Wittypenhttps://wittypen.com/blog/b2b-marketing-stats/
93Wordstreamhttps://www.wordstream.com/blog/ws/2019/08/19/conversion-rate-benchmarks
94Wpromotehttps://www.wpromote.com/report/2023-state-of-b2b-digital-marketing
95Wyzowlhttps://www.wyzowl.com/
96Zapierhttps://zapier.com/blog/millennial-managers-report/
97Zippiahttps://www.zippia.com/advice/working-age-population/