Shokz logo markCase Study · ShokzHow-to series
Top answerPairing · OpenRun Pro

Our first Shokz tutorials ended on the AfterShokz logo. Then the company changed its name, and two of its headsets changed theirs. We shot the series again.

A how-to video series for Shokz, the bone-conduction headphone brand: scripts, two shoots, editing, on-screen graphics and YouTube thumbnails, finished in May 2022 under one Content Buffet.

Press and hold until the LED flashes red and blue

Browse by headset
  • 17

    how-to videos, from 31 seconds to just under three minutes

  • 6

    headset models covered, from OpenRun Pro to OpenSwim

  • 16

    YouTube thumbnails in one design system

01 · The list

Sixteen topics

The brief came from the AfterShokz team as a list of sixteen topics. Most of it read like a support inbox: how to pair each model, how to wear it, how to reset it, how to connect two devices at once, how to get music onto the swimming model, which size fits. Next to the pairing item they had added a note: their pairing videos already drew the most views.

Pairing is the step a manual is worst at. It depends on which button you hold, for how long, and what color the light flashes while you do. Before we wrote anything, they asked to see sample videos so they'd know what each one would contain.

Inbox · AfterShokz brief16 topics

  1. #04How to wear itAnswered
  2. #09How to get music onto the swimming modelAnswered
  3. #11Which size fitsAnswered
  4. #13How to connect two devices at onceAnswered
  5. #14How to reset itAnswered
  6. #16How to pair each modelNote attachedAnswered
02 · Grey set, then white

Two shoots

This article was updatedAfterShokzbecameShokz · December 28, 2021
Take 1 · 2021The 2021 cut's end card: the AfterShokz logo
Grey set · Aeropex AfterShokz
The 2022 take: a presenter on the white set holding an OpenMove headsetTake 2 · 2022
White set · the new line Shokz

The list was written while the company was still AfterShokz, and it used the names of the day: Aeropex, Air, Xtrainerz. Our first cuts, in the summer of 2021, were shot on a grey set and ended on the AfterShokz logo.

On December 28, 2021, the company became Shokz. Aeropex became OpenRun, Xtrainerz became OpenSwim, and OpenRun Pro arrived as a new model.

So we went back into the studio.

The finished series used the new line: OpenRun Pro, OpenRun, OpenMove, OpenComm, OpenComm UC and OpenSwim. Five models got a pairing video and five got a common-commands video. OpenSwim, which plays music stored on the headset, got a video on loading files instead of a pairing one. The rest each answered one question: standard or mini, changing the language, connecting two devices, resetting, how to wear them, and a side-by-side comparison of three models.

BeforeChangeAfter
Aeropex→OpenRun
Xtrainerz→OpenSwim
+OpenRun Pro New
03 · The white set

Close on the headset

We wrote the scripts. On a white set, a presenter took each step to camera, then the camera moved in close on the headset to show each press. Most steps carried an on-screen caption with the instruction in plain words.

Where a step happened on a phone or a laptop, the screen came up beside the presenter. The comparison video set three models side by side on seven points, from bone-conduction generation and weight to battery life and charging time.

04 · Ready to post

Sixteen thumbnails

The finished videos came with thumbnails for the Shokz team's YouTube channel, all in one system: the headset on white, the Shokz mark, the topic in plain words.

Filter
  • YouTube thumbnail we made for Shokz: Pairing OpenRun Pro

    Pairing OpenRun Pro

    OpenRun Pro

  • YouTube thumbnail we made for Shokz: Common Commands OpenRun Pro

    Common Commands OpenRun Pro

    OpenRun Pro

  • YouTube thumbnail we made for Shokz: How to Wear Shokz

    How to Wear Shokz

    General

  • YouTube thumbnail we made for Shokz: OpenRun Pro vs OpenRun vs OpenMove

    OpenRun Pro vs OpenRun vs OpenMove

    OpenRun Pro, OpenRun, OpenMove

  • YouTube thumbnail we made for Shokz: Pairing OpenRun

    Pairing OpenRun

    OpenRun

  • YouTube thumbnail we made for Shokz: Common Commands OpenRun

    Common Commands OpenRun

    OpenRun

  • YouTube thumbnail we made for Shokz: Standard vs Mini OpenRun

    Standard vs Mini OpenRun

    OpenRun

  • YouTube thumbnail we made for Shokz: Multipoint Pairing

    Multipoint Pairing

    General

  • YouTube thumbnail we made for Shokz: Pairing OpenMove

    Pairing OpenMove

    OpenMove

  • YouTube thumbnail we made for Shokz: Common Commands OpenMove

    Common Commands OpenMove

    OpenMove

  • YouTube thumbnail we made for Shokz: Pairing OpenComm

    Pairing OpenComm

    OpenComm

  • YouTube thumbnail we made for Shokz: Common Commands OpenComm

    Common Commands OpenComm

    OpenComm

  • YouTube thumbnail we made for Shokz: Add and Remove Audio Files OpenSwim

    Add and Remove Audio Files OpenSwim

    OpenSwim

  • YouTube thumbnail we made for Shokz: Common Commands OpenSwim

    Common Commands OpenSwim

    OpenSwim

  • YouTube thumbnail we made for Shokz: Change the Language

    Change the Language

    General

  • YouTube thumbnail we made for Shokz: Reset Your Shokz

    Reset Your Shokz

    General

We delivered 17 videos and 16 thumbnails in May 2022.

05 · One agreement

What Shokz handed off

Content BuffetResolved

The series ran under one agreement, with a fixed scope and unlimited revisions. Each script went to their team for approval. The scripts, both shoots, the edit and the thumbnails were ours, so when the brand changed partway through, Shokz didn't have to set up a second production.

What Shokz got was 17 how-to videos, from pairing a new headset to choosing between three.

Was this helpful?

Still need help?

Got a product people need to see to use?

Let's talk

Ready to Maximize Your Social Media
Potential?

We’d love to hear about your organization’s goals on social media. Get in touch with us today!
If submitting an RFP, please use the email below.

Free Proposal