Case Study · CreditRepair.com and Lexington Law
Two credit brands needed YouTube videos their lawyers would approve. We published 28.
From October 2021 to January 2023: scripts, studio shoots, animation and YouTube search work for CreditRepair.com and Lexington Law, through one Content Buffet.
- 28
YouTube videos published for the two brands, October 2021 to January 2023
- #1
on YouTube for the search matching their own title, for two CreditRepair.com videos by July 2022
- 4
of our CreditRepair.com videos in YouTube's top 10 for their searches on July 27, 2022
01 Two brands, one search box
Someone whose car was repossessed asks YouTube one thing: does this go on my credit?
CreditRepair.com and Lexington Law helped people dispute errors on their credit reports, and both belonged to the same parent company, Progrexion. Their customers looked for answers on YouTube: how to get a repo off a credit report, what a credit repair company actually does. We made those answers for both brands through a Content Buffet: the ideas, the scripts, the shoots, the edits and the search work, under one agreement. Our first video went live in October 2021, and over the next fifteen months we published 28.
02 Cleared before it posted
Legal had the last word on every video.
Credit repair is a regulated business, and a sentence that sounds helpful can turn into a compliance problem. Every video went through the client's legal review before it was published, so we wrote and cut each one expecting that review.
03 The Buffet
A writers' room, a studio and a search desk the client never had to hire.
Topic decks became scripts and storyboards. Approved scripts became shoots in the Sociallyin Studios with cast actors, or animation with voice-over.
Alongside the new videos, we cleaned up what was already on CreditRepair.com's channel: new titles, descriptions and thumbnails on dozens of older videos, sorted into playlists. Most new videos went out with titles built around what people were searching for, and from January to July 2022 we tracked where CreditRepair.com's ranked.
04 Top of the results
Two CreditRepair.com videos took the #1 spot for the searches they were named for.
On July 27, 2022, our videos held these places on YouTube:
| YouTube search | Rank, July 27, 2022 |
|---|---|
does buy here pay here repo go on credit | #1 |
journey to building credit | #1 |
how to get a repo off your credit | #5 |
what do credit repair companies actually do | #10 |
05 Still on the channel
14 videos for each brand, left up for the next search.
We published 14 videos for CreditRepair.com and 14 for Lexington Law. Each went up on the brand's channel, where the next person with the same question could find it.
Two brands, 28 videos, one agreement: the client bought the answers, not a production department.
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