We took over the whole channel — and at least doubled every key metric.
The Gift Card Shop came to us with an active social feed that wasn’t driving impact. We took over the entire channel and delivered a measurable lift across awareness, engagement, and conversions.
12.8M
Total impressions
+283%
Link Clicks to Storefront
+350%
Direct Messages
CLIENT
The Gift Card Shop
Industry
Prepaid / Gift Cards
Engagement
12 Months+
Service
Social Media Management
01
The Challenge
An active feed that wasn't pulling its weight.
The Gift Card Shop had an agency posting on social, but the content lacked a clear strategy, consistent cadence, and a platform-specific approach.
Gift cards live in a broad moment set — holidays, birthdays, graduations, last-minute gifting — and their feed wasn’t tapping into any of it.
The result: an active channel that wasn’t building awareness, driving engagement, or moving the needle for the business.
Engagement rate
0.8%
Low engagement
Impressions
Flat
No meaningful growth
Link CTR
Low
Minimal traffic to store
02
The Solution
We handled the whole channel
— not just the content slots.
We became an extension of their team, owning strategy, content, community, and reporting end to end — one pod aligned to a single goal: grow, engage, and convert.
One Pod. One Team. One Calendar.
Strategy
Audience, content pillars & platform strategy
Content Production
On-brand creative built for each platform
Community Management
Engage, respond and grow the community
Reporting
Data-first reporting with actionable insights
3 platforms. 1 unified calendar loop.
03
How We Worked
Four workstreams. One calendar. Compounding impact.
Strategy
- Audience & competitive research
- Content pillars & themes
- Platform strategy & posting cadence
Content Production
- Audience & competitive research
- Content pillars & themes
- Platform strategy & posting cadence
Community
- Audience & competitive research
- Content pillars & themes
- Platform strategy & posting cadence
Reporting
- Audience & competitive research
- Content pillars & themes
- Platform strategy & posting cadence
“
Sociallyin took the time to understand our business and audience. Their strategy, content and community management have been a huge part of our growth on social.
The Gift Card Shop
Marketing Team
Engagement rate
2.8%
+250% increase
Saves
3.4×
More content saved
DMs
+350%
More conversations
04
The Results
At least doubled every key metric. Every month.
Metric
Before Sociallyin
After Sociallyin
Improvement
c
Total Impressions
Flat
12.8M
Significant Growth
c
Total Impressions
Flat
12.8M
Significant Growth
c
Total Impressions
Flat
12.8M
Significant Growth
c
Total Impressions
Flat
12.8M
Significant Growth
c
Total Impressions
Flat
12.8M
Significant Growth
Want Sociallyin to run your channel like this?
Let’s build a strategy that drives awareness, engagement and real business results.
Ready to Maximize Your Social Media
Potential?
We’d love to hear about your organization’s goals on social media. Get in touch with us today!
info@sociallyin.com
