Expert Social Media Strategy for Restaurants: Boost Your Success

Social media has revolutionized the restaurant industry, transforming how 88% of diners choose their next dining destination. This significant change in consumer behavior presents both an exceptional opportunity and a vital challenge for restaurant owners aiming to distinguish themselves in today’s digital-centric dining environment. 

The surge in online ordering, social media, and mobile technology has revolutionized the way customers discover, interact with, and patronize restaurants. To succeed in this evolving marketplace, restaurant owners must adapt their strategies to effectively harness these digital platforms and forge meaningful connections with their target audience.

A strategic social media presence delivers far more than just likes and followers. It creates a direct channel to showcase your culinary artistry, share your restaurant’s unique story, and build lasting connections with your local community. 

From mouth-watering Instagram posts that drive reservations to engaging TikTok content that turns first-time visitors into loyal regulars, each platform offers unique opportunities to grow your restaurant’s influence and revenue.

Success in social media marketing requires more than random posts and sporadic updates. It demands a carefully crafted approach encompassing professional food photography, targeted advertising campaigns, and strategic influencer partnerships. 

The strategy also includes essential components like overseeing your online reputation, preparing for potential challenges, and employing data-driven techniques to enhance and fortify your restaurant’s digital presence.

The evolving nature of restaurant marketing requires a thoughtful approach, and one fact remains clear: restaurants that strategically utilize social media marketing consistently achieve greater success than those that do not. 

By implementing proven strategies across platforms like Instagram, Facebook, and TikTok, your restaurant can create compelling digital experiences that translate directly into filled seats and increased revenue.

The Power Of Social Media In The Restaurant Industry

Social media has transformed the restaurant industry, creating unprecedented opportunities for growth and customer engagement. For restaurant owners seeking a competitive edge, mastering social media isn’t just an option—it’s a crucial ingredient for success in today’s digital-first dining environment. 

By leveraging the power of social platforms, you can unlock new growth opportunities, drive engagement, and build long-term customer relationships that can propel your business forward. Social media marketing may seem like a complex challenge, but with the right approach, it could be the key to scaling your restaurant efficiently and effectively.

Impact On Customer Decision-Making

Modern dining decisions begin long before hunger strikes. Your social media presence serves as a virtual storefront, offering potential guests their first taste of your restaurant experience:

• 360° Restaurant Preview
• Menu highlights and signature dishes
• Ambiance and atmosphere snapshots
• Behind-the-scenes kitchen action
• Guest experiences and testimonials

The visual feast you create on platforms like Instagram and Facebook can turn casual browsers into eager diners. When potential customers encounter compelling food photography and authentic kitchen moments, they’re more likely to choose your establishment over competitors who lack a strong digital presence.

Revenue Generation Potential

A well-crafted social media strategy directly impacts your restaurant’s profitability. Consider these proven revenue-driving tactics:

• Immediate Sales Drivers
• Daily specials and limited-time offers
• Exclusive follower discounts
• Event promotions and themed nights
• Peak hour incentives

Social platforms enable instant communication with thousands of potential diners, making them incredibly cost-effective marketing tools. The visual nature of platforms like Instagram and TikTok perfectly showcases your culinary creations, turning scrollers into paying customers.

Brand Building Opportunities

Social media offers a wealth of opportunities for crafting a distinctive restaurant brand that captivates customers and tantalizes their taste buds. 

By leveraging the power of social platforms, businesses can cultivate a strong, engaging presence that resonates with their target audience. This strategic approach not only drives customer interest and loyalty but also presents avenues for efficient business growth. Build meaningful connections through:

• Authentic Storytelling Elements
• Local sourcing commitments
• Innovative cooking techniques
• Team spotlights and personalities
• Behind-the-scenes moments

By sharing your restaurant’s unique culture and values, you create emotional connections that extend beyond the dining room. This authentic approach builds a community of loyal customers who become passionate advocates for your establishment.

A strategic social media presence empowers restaurants to shape their narrative, address feedback promptly, and adapt to evolving customer preferences. Active participation across social platforms positions your restaurant as an industry leader while cultivating lasting relationships with your community.

Building Your Restaurant’s Social Media Foundation

Success in social media marketing begins with a rock-solid foundation. This essential groundwork empowers your restaurant to maximize digital platforms, transforming casual browsers into loyal customers.

Selecting The Right Platforms For Your Restaurant

Every social media platform offers unique advantages for restaurants:

• Instagram: Perfect for stunning food photography and visual storytelling
• Facebook: Ideal for community engagement and event promotion
• TikTok: Powerful for reaching younger audiences with trending food content

Focus your resources on mastering 2-3 platforms where your target customers are most active. This targeted approach delivers better results than spreading efforts thin across every available channel.

Creating Professional Profiles

Your social media profiles function as digital storefronts, making powerful first impressions on potential diners. Transform your profiles into customer magnets by:

• Maintaining consistent branding across platforms
• Using high-quality profile and cover photos
• Including complete business information
• Adding direct reservation links
• Showcasing signature dishes and atmosphere

Professional profiles establish immediate credibility and encourage potential customers to take action.

Setting Clear Goals And Metrics

Transform your social media efforts into measurable business success by establishing concrete objectives:

• Dinner reservation increases
• Takeout order growth
• Brand awareness expansion
• Customer engagement rates
• Website traffic conversion

Track these key performance indicators (KPIs) weekly or monthly to understand how social media activity translates into actual restaurant revenue. This data-driven approach enables strategic refinements that maximize your return on investment.

Working With A Social Media Marketing Agency

While in-house social media management might appear cost-effective, partnering with a social media agency can dramatically accelerate your success. Sociallyin specializes in restaurant social media marketing, delivering proven strategies that drive measurable results. Our strategy encompasses:

• Expert content creation
• Strategic community management
• Targeted paid advertising
• Industry-specific best practices
• Data-driven optimization

This professional partnership frees up valuable time for restaurant operations while ensuring your social media presence consistently converts followers into dining customers.

A well-constructed social media foundation amplifies every aspect of your restaurant’s digital presence. Each post, story, and interaction builds upon this framework, creating a compelling narrative that attracts and retains customers while supporting your broader business objectives.

Content Strategy That Drives Results

Visual Content Excellence

Food Photography Guidelines

Transform your food photography from ordinary to extraordinary with strategic techniques that capture the essence of your dishes. Natural lighting is essential – position plates near windows during daylight hours to create appetizing shadows and highlights that make your food irresistible. Master the art of composition by:

• Shooting from the popular 45-degree angle or overhead perspective
• Incorporating thoughtful garnishes and elegant table settings
• Using negative space strategically to draw attention to your dishes
• Adjusting props and backgrounds to complement, not compete with, the food

Video Content Creation

Captivating video content has become a cornerstone of successful restaurant social media strategies. By leveraging visually appealing and informative videos, restaurants can effectively connect with their audience, showcase their offerings, and cultivate a stronger online presence. 

This approach not only drives engagement but also helps to build lasting relationships with customers, ultimately supporting the growth and profitability of the business. 

Short-form videos showcasing food preparation, expert plating techniques, and behind-the-scenes kitchen action consistently drive higher engagement rates and cultivate stronger relationships with your audience. 

This approach can help position your brand as a trusted authority in the culinary space, attracting more loyal customers and supporting the long-term growth of your business.

Professional video production elevates your content to new heights in today’s competitive environment. By utilizing the power of visuals, you can captivate your audience and differentiate your brand. 

This strategic approach not only enhances your visibility but also fosters deeper connections with your customers, ultimately driving growth and profitability for your business. Sociallyin’s production studio for social media offers a variety of options, including:

• Expert creative direction
• High-quality editing and post-production
• Smooth alignment with emerging best practices
• Production of social content that reflects your brand voice

Story And Reel Production

Stories and Reels offer powerful tools to showcase your restaurant’s authentic personality and daily moments. Capture compelling real-time content such as fresh ingredient deliveries, chef demonstrations, and genuine customer experiences. Boost engagement by:

• Using interactive features like polls and questions
• Creating anticipation with countdown stickers
• Sharing quick kitchen tips and techniques
• Highlighting special moments and celebrations

Content Categories That Resonate

Menu Highlights And Specials

Transform your menu items into social media sensations by crafting compelling narratives around each dish. Share the inspiration, sourcing of premium ingredients, and unique preparation methods that make your offerings special. Build excitement through:

• Visually stunning presentations of seasonal specials
• Behind-the-recipe stories that connect with viewers
• Limited-time offers that create urgency
• Signature dish spotlights that showcase your expertise

Behind-The-Scenes Content

Give followers an exclusive glimpse into your restaurant’s heart and soul. Showcase the dedication behind every dish – from early morning prep work to the precise execution of cooking techniques. This authentic content builds trust by demonstrating: Ensuring consistently high-quality output

• Expert craftsmanship in action
• Food safety and cleanliness practices
• The passion driving your culinary team

Team Spotlights

Your staff members are the cornerstone of your restaurant’s success story. Feature their expertise, personalities, and contributions through engaging spotlight posts that:

• Share individual journey stories
• Highlight specialized skills
• Showcase team collaboration
• Celebrate achievements and milestones

Customer Experiences

Utilize the strength of social proof by highlighting genuine customer experiences and testimonials. Create Instagram-worthy experiences throughout your venue and encourage sharing by:

• Designing photo-worthy presentation elements
• Offering incentives for tagged posts
• Featuring user-generated content
• Sharing genuine customer success stories

Transform positive dining experiences into compelling content that influences potential customers and strengthens your community connection.

Fresh Content, Served Daily

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Platform-Specific Strategies

Instagram For Restaurants

Instagram serves as your restaurant’s digital showcase, transforming casual browsers into eager customers through compelling visual storytelling. Start by optimizing your business profile with essential details:

• Location and operating hours
• Direct reservation links
• High-quality profile photo
• Compelling bio that captures your restaurant’s essence

Transform your feed into a mouth-watering gallery with professional food photography and strategic content planning. Carousel posts allow you to showcase multiple dishes, telling rich visual stories about your culinary creations. Behind-the-scenes glimpses of kitchen action create authenticity and connection with your audience.

Establish a distinctive brand presence by:

• Maintaining a consistent color palette
• Using uniform editing styles Crafting visually appealing themes that capture the ambiance of your restaurant can help establish a memorable brand identity. By aligning your social media presence with the unique character of your establishment, you can build a stronger connection with your audience and leave a lasting impression.

Utilize Instagram Stories to highlight time-sensitive promotions and daily specials, while carefully curating Instagram Highlights to permanently showcase important content.

• Signature dishes
• Customer testimonials
• Special events
• Virtual tours

Facebook Marketing Tactics

Facebook excels as a community-building platform, perfect for deepening local connections and driving engagement. Your business page should serve as an informative hub featuring:

• Downloadable menus
• Dietary information
• Parking details
• Special accommodations

Maximize Facebook’s robust features by:

• Creating engaging Events for special occasions
• Sharing detailed menu updates
• Highlighting staff stories
• Publishing customer reviews

The platform’s sophisticated advertising tools enable precise targeting based on local demographics and dining preferences. Engage actively in local foodie groups to establish your restaurant as a community favorite, cultivating genuine connections with potential customers.

TikTok Growth Techniques

TikTok offers unique opportunities to showcase your restaurant’s personality and connect with younger audiences through entertaining, authentic content. Focus on creating engaging videos that:

• Reveal secret recipes
• Showcase kitchen techniques
• Share staff personalities
• Highlight special events

Embrace TikTok’s informal nature with:

• Creative transitions
• Trending sound effects
• Popular hashtag challenges
• Behind-the-scenes moments

The platform rewards genuine, spontaneous content over polished productions. Capitalize on this by sharing real-time kitchen action, staff interactions, and authentic restaurant moments that connect with your audience. These types of posts can help strengthen the bond between your brand and your customers, creating a sense of community and trust.

LinkedIn For B2B Opportunities

LinkedIn presents valuable opportunities for expanding your restaurant’s corporate presence and securing B2B partnerships. Develop a professional company page highlighting:

• Corporate catering capabilities
• Private event spaces
• Business lunch options
• Team building experiences

Build strategic connections by:

• Networking with local business leaders
• Engaging with event planners
• Sharing industry insights
• Showcasing successful corporate events

Position your restaurant as an authority in corporate dining by publishing thought leadership content about industry trends, sustainability practices, and innovative business solutions. This approach helps secure valuable partnerships and opens doors to corporate catering opportunities.

Advanced Social Media Tactics

Influencer Collaboration Strategy

Transform your brand’s market presence through strategic influencer marketing partnerships that align with your values and target audience demographics. 

Unlock new growth opportunities by building meaningful connections with your customers on social media platforms. This approach can be the key to scaling your business efficiently and effectively. Success in influencer marketing stems from prioritizing engagement rates and audience alignment over mere follower counts.

Key elements of an effective influencer program:

• Exclusive brand experiences and behind-the-scenes content
• Structured collaboration frameworks with clear deliverables
• Authentic content creation opportunities
• Detailed performance tracking systems

Implement a multi-tier partnership approach combining micro-influencers for local impact with larger personalities for broader reach. Track ROI through unique promotional codes and dedicated landing pages to measure campaign effectiveness and optimize future collaborations.

Paid Advertising Campaigns

Strategic paid social media advertising amplifies your organic reach while delivering measurable business outcomes. Begin with clearly defined objectives:

• Increasing direct conversions
• Building brand awareness
• Driving website traffic
• Promoting special events

Leverage platform-specific targeting features to reach your ideal customers based on demographics, interests, and behavioral patterns. Create diverse ad content formats:

• Carousel ads for product showcases
• Video content for brand storytelling
• Story ads for time-sensitive offers Tailored advertisements for personalized experiences

Maximize your advertising budget by continuously analyzing performance metrics and adjusting spend toward top-performing channels. Implement retargeting campaigns to reconnect with engaged users who haven’t converted.

User-Generated Content Programs

Harness authentic customer advocacy through strategic UGC initiatives that naturally inspire sharing and engagement. Develop branded hashtags that appeal to your target audience and incorporate visual elements that encourage content creation.

Essential elements of successful UGC programs:

• Clear submission guidelines
• Streamlined permission processes
• Consistent featuring schedules
• Engagement reward systems

Design signature moments or products that naturally inspire social sharing. Cultivate a community around your brand by implementing rewards programs that recognize and celebrate customer content creators, strengthening relationships and inspiring continued engagement.

Social Media Contest Design

Drive meaningful engagement through strategically crafted social media contests that align with specific business objectives. Design contests that generate excitement while delivering tangible results:

• Photo challenges featuring your products
• Creative caption competitions
• Community-driven voting contests
• Referral-based promotions

Contest success factors:

• Clear, simple participation rules
• Seasonal or event-based themes
• Measurable success metrics
• Strategic follow-up plans

Track contest performance beyond surface-level engagement metrics by measuring impact on follower growth, website traffic, and conversion rates. Develop strategic follow-up methods to maintain momentum with participants, converting contest engagement into lasting customer relationships.

These advanced tactics create a robust framework for social media success when implemented systematically. Each strategy builds upon the others, creating an approach that drives engagement, establishes brand credibility, and generates measurable business results.

Engagement And Community Management

Response Protocols

Clear response protocols are essential for maintaining professional, consistent communication across your social media platforms. Transform your customer interactions by implementing:

• A 2-3 hour response window during business hours
• Customizable response templates for common inquiries
• Personalized engagement guidelines for each platform
• Clear escalation pathways for complex issues

Empower your social media team with decision-making authority for routine matters while maintaining your brand voice. Each interaction becomes an opportunity to demonstrate exceptional customer service and build lasting relationships.

Review Management

Turn your review strategy into a powerful trust-building asset. Respond promptly to all feedback—positive or negative—with a professional, solution-focused approach:

• Thank positive reviewers warmly and invite them back
• Address negative feedback with empathy and actionable solutions
• Take sensitive discussions offline when appropriate
• Share exceptional reviews across social channels to build social proof

Regular analysis of review patterns reveals valuable insights for business improvement. Use this feedback to enhance your menu offerings, refine service standards, and upgrade facilities based on customer preferences.

Crisis Communication Plans

A robust crisis communication strategy safeguards your brand’s reputation during challenging times. Develop a strong system that includes:

• Pre-approved response templates for various scenarios
• Clear communication chains and designated spokespersons
• Real-time monitoring systems for early issue detection
• Documented procedures for different crisis levels

Maintain transparent communication during difficulties while protecting your brand integrity. Regular crisis simulation exercises and post-incident analysis strengthen your preparedness for future challenges.

Building Local Partnerships

Transform your local presence through strategic community management. Enhance your social media impact by:

• Collaborating with complementary local businesses
• Participating actively in community events
• Engaging with regional influencers and food bloggers
• Creating joint social media campaigns

These partnerships generate authentic content opportunities while establishing your brand as a valued community member. Regular cross-promotional activities expand your reach organically and create mutual benefits for all partners involved.

Active social media management creates a thriving online community that supports your business growth. Dedicated attention to engagement and community management builds customer loyalty, protects your reputation, and establishes a strong foundation for sustainable success. 

By implementing these strategies consistently, you’ll create meaningful connections that translate into lasting business value.

Listen to What Your Guests Are Saying

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Measuring And Optimizing Performance

Key Performance Indicators

Transform your social media investments into quantifiable business results by mastering essential performance metrics. While engagement indicators like likes, comments, and shares provide valuable insights, success ultimately hinges on metrics that directly impact your bottom line:

• Conversion rates from social platforms
• Revenue generated through social campaigns
• Customer acquisition costs
• Brand sentiment and reputation scores
• Customer lifetime value from social channels

Understanding your content’s visibility requires careful attention to reach and impression metrics. Track your follower growth trajectory and engagement ratios to assess community health. 

For paid campaigns, monitor cost per engagement and return on ad spend (ROAS). These insights provide a thorough understanding of how your social media management strategy is driving tangible business outcomes.

Turn Social Media Metrics Into Success

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Analytics Tools And Reporting

Harness the power of advanced analytics tools to unlock deeper performance insights. Start with platform-native analytics from Instagram, Facebook, and LinkedIn to establish baseline metrics about audience behavior and demographics. Enhance your analysis with specialized social media management tools that connect social activities to concrete business outcomes.

Build compelling monthly performance reports featuring:

• Month-over-month growth comparisons
• Comprehensive market assessment
• Top-performing content breakdown
• Audience engagement patterns
• ROI calculations for paid campaigns

Transform complex data into clear visual dashboards that help stakeholders quickly grasp key insights and make informed decisions. This approach ensures alignment between social media efforts and business objectives.

Strategy Adjustment Framework

Embrace a flexible, data-driven approach to strategy refinement. Monthly metric reviews uncover which content connects most with your audience and drives the strongest engagement. 

This insight can help you refine your strategy for social media to better meet their needs and preferences, ultimately supporting the growth and profitability of your business. Optimize your posting schedule based on peak engagement times, and quickly shift resources toward high-performing content formats.

Create a systematic approach to strategy optimization:

1. Monthly content performance analysis
2. Quarterly goal assessment and adjustment
3. Platform-specific strategy refinement
4. Budget allocation optimization
5. Audience targeting improvements

Stay ahead of market shifts by maintaining an agile approach to social media management. Regular performance monitoring ensures your strategy evolves with changing customer preferences and industry trends. Success in social media marketing demands continuous optimization based on real-world results and emerging opportunities.

Frequently Asked Questions

How much time should restaurants spend on social media daily?

Effective social media management typically requires 1-2 hours daily for restaurants to see meaningful results. Smart time management involves dedicating 2-3 hours at the beginning of each week for content planning and scheduling. 

Reserve 30-45 minutes daily for real-time engagement, responding to comments, and community management.

For businesses seeking to maximize impact while streamlining internal efforts, partnering with a specialized social media marketing agency can provide professional management, allowing your team to focus on critical business operations. 

This strategic approach can unlock new growth opportunities, driving engagement and building long-term customer relationships in a cost-effective manner.

What’s the ideal posting frequency for restaurants?

Platform-specific posting guidelines for optimal engagement:

• Instagram: 4-5 posts weekly + daily stories
• Facebook: 3-4 posts weekly
• TikTok: 3-4 weekly uploads

Remember that compelling, high-quality content consistently outperforms high-volume, mediocre posts. Build a sustainable posting schedule that maintains content quality while keeping your audience engaged and excited about your restaurant’s offerings.

How can restaurants handle negative comments on social media?

Transform negative feedback into opportunities by:

• Responding promptly with professional, empathetic acknowledgment
• Moving detailed discussions to private messages
• Maintaining a solution-focused approach
• Following up to ensure customer satisfaction

A well-handled complaint can showcase your restaurant’s commitment to customer service and actually enhance your reputation. Focus on turning challenging situations into demonstrations of your exceptional customer care and willingness to improve.

What’s the best way to showcase menu items on social media?

Create appetite-appealing content through:

• High-quality photos in natural lighting
• Behind-the-scenes preparation videos
• Detailed descriptions highlighting unique ingredients
• Stories about signature dishes and seasonal specials
• Consistent visual branding across platforms

Mix professional photography with authentic kitchen moments to give followers a complete dining experience. Incorporate brief videos showcasing cooking methods and presentation techniques to captivate your audience and encourage engagement. 

These visually appealing elements can help your audience better comprehend your culinary proficiency and motivate them to try your recipes.

How can restaurants measure ROI from social media efforts?

Track success through these key metrics:

• Direct Measures:
  • Redemption rates of social-exclusive promotions
  • Click-through rates on online ordering links
  • Reservations from social platforms
• Indirect Measures:
  • Follower growth and engagement rates
  • Brand mention sentiment
  • Customer feedback and testimonials

Implement unique tracking codes for promotions and integrate social analytics with your POS system to connect online engagement to actual sales. Regular analysis helps refine your strategy and maximize return on investment while building lasting customer relationships.

Building a powerful social media presence for your restaurant demands more than just stunning food photography—it requires a strategic approach that delivers measurable business outcomes. 

Success in social media marketing combines compelling content creation, platform-specific expertise, and meaningful community engagement to create lasting impact.

Key elements of a successful restaurant social media strategy:

• Consistent brand messaging across all platforms
• Engaging visual content that showcases your unique offerings
• Active community management and timely customer interaction
• Data-driven decision making based on performance metrics

The social media environment is constantly shifting, requiring restaurants to stay nimble and adaptable. By embracing social media marketing, businesses can unlock new avenues for growth and forge stronger connections with their customers. 

This strategic approach not only enhances engagement but also builds lasting relationships that can drive long-term success. Successful establishments continuously:

• Monitor and analyze performance metrics
• Adapt strategies based on data insights
• Maintain an authentic brand voice
• Engage meaningfully with their target audience

While these strategies create a solid foundation for success, implementation requires dedicated time, expertise, and resources. 

Many thriving restaurants partner with professional social media marketing agencies to maximize their digital impact while allowing their staff to focus on creating exceptional dining experiences. 

This strategic decision ensures your social media presence receives expert attention while your team concentrates on what they do best—delivering outstanding food and service.

Your future customers are actively searching for their next dining experience on social media. Whether you choose to manage your platforms in-house or collaborate with professionals, taking action now positions your restaurant to capture these opportunities. 

Transform your social media presence into a powerful engine for growth by implementing these proven strategies today.

Conclusion

A strategic social media presence has become the cornerstone of successful restaurant marketing in the modern business environment. By leveraging the power of online platforms, restaurants can effectively engage with their target audience, build brand awareness, and drive customer growth. 

This approach offers a versatile and cost-effective way to reach potential diners, showcase menu offerings, and cultivate meaningful connections with the community. Your restaurant’s online identity can transform from a simple digital footprint into a powerful revenue-generating asset through thoughtful, strategic management.

Success in social media marketing relies on two fundamental principles:

• Maintaining consistent, high-quality content that reflects your restaurant’s unique character
• Creating authentic engagement that resonates with your target audience

Think of your social media strategy as an investment portfolio that includes:

• Engaging visual storytelling that showcases your culinary creations
• Meaningful community interactions that build customer loyalty
• Strategic content planning that drives measurable business results
• Targeted advertising that reaches your ideal customers

The modern restaurant environment calls for more than occasional social media posts – it requires a consistent and well-planned approach that keeps up with changing customer expectations. 

By strategically utilizing social media platforms, businesses can unlock new avenues for growth and build lasting customer relationships. By leveraging powerful tools like user-generated content and strategic partnerships, you’re not just marketing your restaurant; you’re building a community of loyal customers who become brand advocates.

Your social media success story begins with taking decisive action today. Whether you choose to manage your social media in-house or partner with experienced professionals, each post, interaction, and campaign brings you closer to your growth objectives. 

The digital table is set—and your restaurant’s next chapter of success awaits with a robust, strategic social media presence.