Instagram Statistics and Trends
Marketers and brands who want to reach a wider audience can leverage Instagram’s popularity. Read up on these Instagram statistics to learn more.
Vital Instagram Statistics for Marketers
Instagram is a standout among social media platforms and offers plenty of data that marketers could stand to learn from.
Instagram users across the globe are busy making picture-perfect posts and keeping up with their favorite influencers.
While Instagram has a slightly smaller userbase than Facebook, it remains an engaging and entertaining platform. It’s no wonder Facebook paid $1 billion to buy the platform just two years after its launch.
There’s more than what meets the eye with this revolutionary photo-sharing app.
With over 2 billion active users worldwide, 95 million photos shared daily, and an engagement rate far surpassing other social media platforms, understanding the latest Instagram statistics is crucial for anyone looking to harness its power.
Instagram User Statistics
Since its launch in 2010, Instagram has swiftly grown into one of the world’s most popular social media platforms.
Instagram stats have shown that about 63% of Instagram users in the United States access their accounts daily, while 97% claim they access the app every month.
With a diverse and active user base, understanding Instagram stats provides crucial insights for marketers, businesses, and influencers aiming to leverage its reach.
Global User Base
Instagram’s audience hails from different regions of the globe and demographics. Boasting 2 billion monthly active users worldwide, Instagram is the third most popular social media platform, just behind Facebook and YouTube.
Total Number Of Active Users
The latest Instagram statistics prove the photo-sharing platform’s success, with 2 billion monthly active users globally. These are the total Instagram accounts registered and logged in through the Instagram app or website within a month.
Furthermore, there are 66.6 million daily active users on Instagram. This staggering user base makes Instagram a competitive platform against Facebook, YouTube, and WhatsApp.
Growth Trends And Projections
Instagram has shown remarkable growth since its inception.
Upon its launch in October 2010, the platform gained 100,000 users in just a week, and 1 million in about two months, and by February 2011, investor funding allowed the app to skyrocket, reaching 10 million monthly active users within a year.
2 years after launching, Instagram was acquired by Facebook and grew to 30 million monthly active users.
After 7.7 years, Instagram reached over 1 billion monthly active users. 11.2 years after launch, the platform expanded to 2 billion users.
Since 2020, Instagram has consistently grown by about 70 million new Instagram accounts each year.
This is in relation to the latest Instagram stats for year-on-year audience growth, showing Instagram in the lead with 25.3% against other social media platforms like Pinterest, LinkedIn and Facebook.
This upward trajectory is driven by Instagram’s continuous innovation and ability to attract new users.
User Demographics
The demographics of Instagram’s user base is varied across all age groups, gender, and regions.
Understanding these Instagram statistics can provide valuable insights for targeted marketing and content creation on other platforms.
Age Distribution
Instagram users worldwide fall under a wide range of ages. However, Instagram is especially popular with younger users, especially amongst the Gen Z age group.
In a Fall 2020 study, Instagram ranked third in terms of preferred social networks among teenagers in the United States, second to Snapchat and TikTok.
Approximately 62% of Instagram accounts are owned by users in the 18 to 34 age group, comprised of both Gen Z and Millennials.
Plus, 73% of teens in the United States say Instagram is where they prefer to check out new products and promotions. For marketers targeting this age group, Instagram can be an effective avenue for business and advertising.
Gender Breakdown
The gender distribution of Instagram accounts is relatively balanced. Globally, 49.7% of Instagram users aged 18 and above are female, while 50.3% are male.
This balance makes Instagram a versatile platform for reaching a broad audience across genders.
Geographic Distribution
Instagram statistics for geographic distributions prove the platform is far-reaching, with large numbers of Instagram accounts coming from both the East and West.
Here is the list of the top countries by Instagram users in 2024:
India – 360 million
United States – 169 million
Brazil – 134 million
Indonesia – 100.9 million
Turkey – 57.1 million
Japan – 55.45 million
User Behavior
Billions of Instagram accounts will inevitably lead to differences in interactions and content preferences among users.
This section will cover these user behavior statistics and how they can help brands leverage the immense potential of Instagram.