Case Study · LenkersdorferFull Service SMM

The details
kept moving.

Lenkersdorfer kept the conversation going beyond the display case.

Follow the work Talk about your brand

September 20262,678Instagram followers

Explore the monthly audience

JANUARY 2026SEPTEMBER 2026

Explore the monthly audience

A watch could mark a promotion or a marriage. Lenkersdorfer's customers came back to look before they came back to buy. We built the social and inquiry-management work around that considered purchase. In the first six months of 2026, the retailer received 372 Rolex email inquiries. Its reporting logged 10 booked appointments after our initial responses.

372Rolex email inquiries receivedJanuary–June 2026

10Appointments booked after initial Rolex email responseJanuary–June 2026

+29.9%Instagram follower growthJanuary–September 2026

The watch collection on display at Lenkersdorfer

A familiar watch. A reason to choose this boutique.

Lenkersdorfer sold watches people already knew by name. Rolex. TUDOR. OMEGA. Cartier. Its competitors carried some of the same names. The store's advantage was more personal: a family business, experienced staff, and relationships that continued after the purchase.

At the 2021 discovery call, the team described customers returning several times to see a watch. A promotion or a wedding could start the conversation. Calls, texts and emails kept it going.

That gave the work its direction. Social had to make room for the retailer's own expertise while respecting the watchmakers' standards. And when interest became a question, the service had to be ready.

We built a calendar around the collection.

Luxury retail came with instructions. Brand-supplied assets, required posting shares, specific tags, and approval steps all shaped what could go into the feed. Rolex's imagery was tightly controlled. There was more room to create around pre-owned watches and the retailer's own story.

We worked within those boundaries. Carefully.

Across Facebook and Instagram, the work combined brand assets with watch education and Lenkersdorfer content. The creative archive includes pieces on caring for a watch, the history of the wristwatch, pre-owned models and the store itself. These gave us subjects beyond the next product announcement.

The 2026 service plan covered store-location features, staff photography, in-house content and copywriting alongside the watch brands. The plan joined publishing, paid activity, community responses and reporting within the same account.

PublishingBrand standardsCustomer questionsReportingCare,
continued.

The next detail was the reply.

Someone asking about a watch needed a useful answer. Availability, ordering and servicing could require a specialist at the store. The handoff mattered as much as the first response.

The documented process was to answer the initial inquiry, involve the appropriate specialist, and handle follow-up unless the specialist took over. The work extended beyond social comments and direct messages into email management, with daily store communication and reporting.

In Lenkersdorfer's Rolex email log for January through June 2026, 372 inquiries came in. The log recorded 10 booked appointments after the initial response.

Those were inquiries handled, not leads attributed to social. The appointment count described bookings, not watch sales. The result we could stand behind was the care given to the next conversation.

Lenkersdorfer’s display counter and watch presentation — The digital conversation had a store behind it.

More people followed. The service had a record.

Lenkersdorfer's Instagram audience grew from 2,061 in January to 2,678 in September 2026: 617 additional followers, a 29.9% increase. Paid activity was part of the program, so this was total audience growth.

The audience and the inbox measured different parts of the work. One showed the retailer building a larger following. The other documented the inquiries received and appointments booked after the first reply. Together, they made the case for managing the presence and the response with equal attention.

Audience, month by month.

JAN2,061FEB2,056MAR2,076APR2,121MAY2,323JUN2,457JUL2,566AUG2,634SEP2,678

Lenkersdorfer Instagram followers · 2026

Give the consideration something to come back to.

The watchmakers supplied much of the imagery. Lenkersdorfer supplied the knowledge of the customer and the watch. Our work connected the publishing, the questions and the store handoffs around them.

For a purchase someone may consider more than once, being worth returning to is part of the service.

Your brand has a standard.
Let’s carry it through social.

Talk about Full Service SMM

Case Study · Lenkersdorfer × Sociallyin