TikTok Statistics and Essential Data for Marketers

TikTok Statistics for Businesses and Growth [2024]

In just a few years, TikTok has achieved a staggering number of users worldwide! TikTok stats are off the charts, with over 3 billion TikTok downloads and over 1 billion monthly active users.

Thanks to TikTok’s short-form videos and viral trends, the platform is the 5th-most used social media platform globally.

However, TikTok’s value goes beyond its dance challenges, entertaining skits, and life hack videos.

This article will discuss TikTok stats and explain how the staggering number of TikTok users can be leveraged by marketers today.

The Rise Of TikTok: A Global Phenomenon

Initially launched in 2016, this video-sharing platform has quickly risen in popularity, boasting hundreds of millions of quarterly downloads from 2018 to 2023.

The app provides plenty of tools for users to create, view, and share short videos, even providing tools for “stitch” and “duet” videos.

These video features are the main reason TikTok has kept global audiences entertained, making it the phenomenon it is today.

Joining TikTok in the short-video format craze, Instagram launched Instagram Reels, and YouTube implemented YouTube Shorts between 2020 and 2022.

TikTok’s Rapid Ascent In The Social Media Landscape

Recent social media statistics show that since its inception, TikTok has swiftly gained traction as one of the most popular social media apps for creative expression and entertainment.

Surpassing 1 Billion Monthly Active Users In 2021

By 2021, the number of TikTok users worldwide surpassed 1 billion users. This exponential growth proves TikTok’s ability to resonate across various demographics and regions.

Contributing to this number is the fact that TikTok is available in over 160 countries.

Becoming The Most Downloaded App In Over 40 Countries

TikTok’s Cultural Impact And Influence

TikTok has reshaped how social media users create and consume online content, with short-form video content being the latest trend.

TikTok leads with 39% of U.S. users preferring the platform over YouTube Shorts and Instagram Reels.

Shaping Trends, Music, And Pop Culture

TikTok is a launchpad for viral videos, skits, challenges, and memes that shape mainstream culture.

With dance challenges, duets, and singing contests as some of the most popular trends, TikTok’s influence even extends to music charts, propelling songs to fame.

However, entertainment remains the most preferred content category, with over 535 billion hashtag views.

Transforming The Way Users Create And Consume Content

TikTok users engage with various forms of content, from dance challenges, duets, montages, and educational tutorials to comedic skits.

This fosters a dynamic community built on creativity.

TikTok User Statistics: A Deep Dive

This section will take a closer look at Tiktok’s user base and how it contributed to the app’s rise in the social media landscape.

Monthly Active Users: Tracking TikTok’s Explosive Growth

Global User Base Surpassing 1.5 Billion

Average User Opens TikTok 20 Times Per Day

With social media apps available at our fingertips, it’s not surprising that the app’s users frequently check into the app throughout the day.

In addition, TikTok keeps its audience entertained and engaged, so it’s no wonder an average TikTok user opens the app almost 20 times daily.

Daily Active Users: Measuring TikTok’s Engagement

A staggering number of TikTok users worldwide download the social media app via the Apple App Store or Google Play Store.

Its wide availability on mobile devices has also helped improve the average daily activity spent on this massively popular app.

The average user from the United States would spend 53.8 minutes on the app daily.

Over 30 Million Daily Active Users On iOS Alone

TikTok is one of the most popular apps across different app stores. The platform is the second-most downloaded app on the Apple App Store, with approximately 7.5 million global downloads in the same month.

On the other hand, TikTok downloads on the Google Play Store numbered about 24 million in September 2022.

TikTok boasts over 30 million daily active users on iOS alone, highlighting its frequent interaction among its user community.

Regional Breakdown Of TikTok’s User Base

TikTok’s popularity is divided among several regions, with a roughly even spread among the top 3 regions.

The largest amount of growth in the number of platform users can be found in the Asia-Pacific with 296.8 million, an 11.3% growth in 2024.

This is followed by the Middle East, Latin America, and North America. User growth in these areas is rooted in its vast population and emerging middle class.

Time Spent On TikTok: Unraveling User Engagement

Many social media users turn to TikTok to consume entertaining, informative, and engaging content. This leads to an increased amount of time spent on the app.

Users Spending An Average Of 34 Hours Per Month

Kids Spending Nearly 2 Hours Per Day On TikTok

A recent study that tracked younger phone users aged 11 to 17 found that kids are on TikTok for around two hours every day.

TikTok is the most used social media platform among younger demographics. YouTube and Instagram follow second and third, respectively.

TikTok User and Demographics Statistics

Data on different demographics is important for efficient digital marketing, and a number of TikTok users worldwide belong to various communities, age groups, nationalities, and genders.

Decoding TikTok’s User Demographics

The following sections cover the differences between TikTok users worldwide, including their age group and gender.

Age Demographics: TikTok’s Appeal Across Generations

TikTok predominantly attracts users in the 18 to 29 age group, representing Millennials and Gen Z users.

Younger users are easily drawn to TikTok’s dynamic content and trend-setting atmosphere. However, there is also a notable uptick in adoption among older demographics seeking diverse entertainment options.

Majority Of Users Belonging To Younger Generations (Gen Z And Millennials)

Among all other platform users, Gen Z users and Millennials comprise the majority of TikTok’s audience.

As of 2022, approximately 41% of users in the U.S. use TikTok.
Of this figure, the 18-19 age group, representing Gen Z users, comprised 61% of the statistics, followed by 56% of the 20-29 age group.

Growing Adoption Among Older Demographics

Many use TikTok for entertainment purposes and the older demographics, 50 years old and above, are no exception. In fact, the number of TikTok users in this age group is increasing.

As TikTok’s content has diversified, it has attracted a wider range of interests that appeal to older demographics.

From cooking and gardening tips to financial advice and DIY projects, the platform now hosts content that caters to the more varied hobbies and practical interests of older users.

Similar to other platforms, TikTok is very user-friendly. The simplicity of creating and consuming content lowers the barrier to entry, encouraging older individuals to join and participate more actively.

Gender Demographics: Exploring The Male-Female Split

The disparity between males and females in recent TikTok statistics is quite narrow. This may be due to TikTok’s content diversity that caters to both genders’ interests.

Slight Male Majority, With 54.3% Of Active Users

Engaging Content Tailored To Both Genders

Here are some reasons why TikTok appeals to both genders:

  • Versatile Themes – Content that showcases relatable experiences, interesting facts, popular culture, humor, and motivation is appealing across age groups and genders.
  • Inclusive Messaging – DIY projects, cooking tutorials, and fitness routines can be tailored to appeal to all genders by emphasizing personal growth and enjoyment rather than targeting a specific demographic.
  • Diverse Representation – Featuring individuals of different genders, backgrounds, and interests can help ensure content appeals to a wider audience.

Interactive Elements – Interactive content, such as challenges that invite users to participate and share their own experiences, can create a sense of community and inclusivity.

Geographic Demographics: TikTok’s Global Footprint

TikTok enjoys a robust presence around the globe, similar to the Douyin platform, which leads in user numbers in the Chinese market.

Significant audiences are also found in key markets like the United States, Indonesia, and Brazil, proving TikTok’s cultural impact worldwide.

China (Douyin) Boasting The Largest User Base

Douyin is the original Chinese version of TikTok, developed by its parent company, Bytedance.

Douyin remains relevant with its editing tools, filters, effects, and interactive social component. Douyin’s algorithm and AI technology are also instrumental in personalizing content and surfacing viral content.

TikTok downloads dominate in China, with the app boasting 755 million active users across the country. Similarly, its closest rival, Kuaishou saw rapid active user growth reaching 504 million.

Strong Presence In The US, Indonesia, And Brazil

Data shows that the largest TikTok audience as of April 2024 is found in Indonesia with almost 127.5 million users, followed by the United States with around 121.5 million TikTok users.

Brazil had the third largest TikTok audience, with almost 101.8 million users on TikTok watching short videos.

TikTok Content Trends And Consumption Patterns

TikTok usage statistics show how the platform continues to grow in popularity.

Its increasing audience grows due to the following:

  • User-generated content
  • Trends
  • Challenges that go viral

This section will explore the facts and figures of TikTok’s content in this section.

Most Popular Content Categories On TikTok

Which TikTok videos rank highest on the platform? Which hashtags are shared the most? Discover the statistics behind the most popular content on TikTok here.

Entertainment Leading The Pack Based On Hashtag Analysis

Tutorials And Educational Content Gaining Traction

There’s a notable rise in tutorials and educational content on TikTok, reflecting users’ preference for knowledge and practical insights shared through short-form videos.

Make-up tutorials, cooking videos, and life hacks are other popular types of content that have risen in popularity on TikTok.

Teachers can also use TikTok to create videos on specific subjects that students can watch. These videos can be short and to the point, making them ideal for explaining lesson concepts.

Viral Trends And Challenges: Driving User Engagement

TikTok’s vibrant community encourages user participation and content creation with its viral trends and challenges. This contributes significantly to the platform’s user engagement.

Hashtag Challenges Encouraging User Participation

TikTok videos often showcase TikTok users displaying a talent, showing off how to use a product, using a filter, performing a dance or skit, or lip syncing.

However, TikTok videos from hashtag challenges trend the most, often with the help of influencer marketing.

Here are some notable TikTok challenge campaigns and the kind of engagement they can drive:

  • Guess’ #InMyDenim challenge invited TikTok users to show off their denim fits. This resulted in more than 5,500 user-generated videos and 10 million views.
  • wet n wild’s #BiggerIsBetter challenge was a product launch centered around a brand-created TikTok sound, earning 1.5 million video creations.
  • Scotts’ #DoTheScottsSlide invited content creators to recreate a dance on lawns. This branded hashtag challenge resulted in 2 billion video views and 1.3 million user videos created within 2 days.

Trending Songs And Dances Shaping Pop Culture

TikTok users often post and share videos with a music track laid over them, which helps promote new music to TikTok audiences.

A catchy dance challenge with a particular track can bring it to the top of music charts, proving TikTok’s huge influence on music culture.

Some of the most viral TikTok songs include:

  • ‘As It Was’ by Harry Styles
  • ‘Water’ by Tyla
  • ‘Seven’ by Jungkook ft. Latto
  • ‘If We Ever Broke Up’ by Mae Stephens
  • ‘Dance Monkey’ by Tones and I
  • ‘Made You Look’ by Meghan Trainor

Video Consumption Metrics: Gauging TikTok’s Impact

Some metrics that reflect TikTok’s impact as a hub for video content consumption are its number of views, and the amount of time users spend on the platform.

Generating Over 212.7 Billion Monthly Video Views

Average User Watching 95 Minutes Of Content Daily

Since it’s very convenient to access TikTok on personal devices, mobile users have taken to using the app for increasingly longer periods.

In fact, TikTok users in the United States spend an average of 53.8 minutes daily on the app. On the other hand, global users spend approximately 95 minutes daily on the app, as of 2022.

TikTok Influencers: The New Age Of Stardom

TikTok has emerged as a dominant platform, redefining what it means to be an influencer.

Unlike traditional celebrities, TikTok’s influencers have risen to fame through short, engaging videos that resonate with millions.

Top TikTok Influencers And Their Massive Followings

TikTok’s rise has given birth to a new generation of influencers who command massive followings.
From dance and comedy to beauty and lifestyle, these creators have captivated audiences with their distinctive styles and content.

Influencers like Khaby Lame, Charli D’Amelio, Addison Rae, and Bella Poarch have become household names, securing lucrative brand partnerships.

Khaby Lame: TikTok’s Most Followed Star

Khaby Lame is the most followed TikTok user, captivating millions with his unique comedic style and problem-solving video content that have earned him a global fan base.

As of March 2024, TikTok content creator and comedian, Khabane “Khaby” Lame, had the most subscribers, reaching 161.4 million. million followers

Social media influencer Charlie D’Amelio, followed closely in second position with 152 million followers, while singer, Bella Poarch ranked third, with a total of 93.9 million followers.

Other Notable Influencers Across Various Niches

Beyond comedy, the platform boasts TikTok creators who specialize in diverse niches such as beauty, fitness, gaming, travel, food, and more.

Each niche gains massive influence and cultivates engaged communities.

As of 2022, Brazilian sports influencer, Luva de Pedreiro, grew his audience by 1,546% compared to the previous year. This made him the fastest-growing TikTok user worldwide.

In second place was online personality and pastry chef, Amaury Guichon, with a follower growth of almost 736% year-over-year.

Influencer Engagement Rates And Impact

Unlike follower counts, which indicate popularity, engagement rates measure the interaction and connection influencers have with their audience.

High engagement rates signify that followers are actively liking, commenting, sharing, and viewing the content. This reflects genuine interest and influence.

US Influencers Achieving Nearly 18% Engagement Rate

Smaller Influencers Boasting Higher Engagement Than Larger Counterparts

Nano-influencers have a niche focus and expertise, making them more authentic and relatable to their audience.

They also have more time to interact and respond with likes, comments, and conversations. Because of this, nano-influencers often have higher engagement rates than macro- or mega-influencers.

TikTok nano-influencers, those with 1,000 to 10,000 followers, had the highest engagement rate compared to other TikTok profiles worldwide.

By the end of 2023, Nano-influencers had an engagement rate of 11.97%, while micro-influencers with 10,000 to 50,000 followers had an engagement rate of 10.21%.

Influencer Marketing On TikTok: A Lucrative Opportunity

An influencer’s authenticity and creativity will allow them to better resonate with targeted demographics.

Larger brands are capitalizing on this benefit by leveraging TikTok’s influencers to promote their products and services.

Brands Leveraging Influencers For Product Promotions

Thanks to their engaged followers, TikTok’s influencers have been able to reach millions with their content.

Many brands across industries have taken notice and have created partnerships through sponsored posts in the hopes of generating leads and sales.

Among many businesses on TikTok, Target was the most talked about brand in 2023, with 21,000 influencer mentions.

Netflix and Amazon followed with 18,800 and 16,300 influencer mentions respectively.

Influencer Pricing And Collaboration Models

Collaboration models on TikTok range from one-time sponsored posts to long-term partnerships, with influencer pricing influenced by factors such as follower count, engagement rates, and the scope of the campaign.

The average price per post of a TikTok nano-influencer was between 20 to 150 U.S. dollars in 2022.

On the other hand, mega-influencers with over a million followers had an average minimum price per post of 1,200 U.S. dollars.

Gender Demographics: Exploring The Male-Female Split

TikTok has rapidly evolved into a vital marketing strategy tool for businesses.

Brands can now reach vast and diverse audiences through engaging content.

TikTok’s Revenue Growth And Valuation

The following sections will explore TikTok’s phenomenal growth in revenue and valuation, highlighting its current reputation as a global powerhouse.

Generating $9.37 Billion In Revenue In Q3 2023

Valued At $66 Billion In 2023

TikTok stats show that the social media app is handily competing against leading media brands like Google and Facebook.

TikTok/Douyin is in second place following Google with the highest brand value. As of 2023, TikTok is valued at nearly 66 billion U.S. dollars..

Advertising On TikTok: Engaging A Receptive Audience

TikTok statistics reveal a highly engaged audience, ideal for optimizing innovative and creative ad campaigns.

Despite occasional TikTok ban discussions, the app’s popularity remains solid, offering brands access to active audiences.

Users More Open To Ads Compared To General Internet Users

According to TikTok business statistics from 2023, 38% of TikTok’s users are willing to view ads in exchange for free access to certain services.

It is also important to note that almost 15% of TikTok users have difficulty distinguishing between advertising and other content.
This indicates that natural-looking ads are deemed more acceptable by TikTok’s user base. Brands can capitalize on this to improve their advertising strategies without worsening the user experience on TikTok.

Successful Ad Strategies: Emotional Messaging And Immediate Communication

A good hook is necessary to engage your target audience and encourage them to take action.

According to TikTok statistics, 63% of all successful ads get their point across to the platform’s users immediately. To achieve this success, your ads must contain an emotional message..

Creating and managing captivating TikTok ads on the TikTok app can be challenging. Often, it is best to hire a social media agency to create brand takeover ads for you.

85% Of Brands Planning To Increase TikTok Spend In 2023

TikTok’s Unique Features For Business Growth (TikTok Shop, Top-View Ads)

To increase its ad revenue, TikTok has implemented several unique features that are highly beneficial for business growth.

TikTok Shop allows businesses to sell products directly within the app, providing a seamless shopping experience.

Users can purchase products without leaving the app, which reduces friction and enhances the likelihood of conversion.

Top-View Ads are a premium advertising format on TikTok that guarantees prominent placement.

When users open the app, these ads are the first thing they see, making them highly effective for capturing attention.

Together, these features enable businesses to leverage TikTok’s extensive reach and highly-interactive platform to drive growth, increase brand visibility, and boost sales.

Frequently Asked Questions

Learn more about TikTok statistics and trends with the following questions.

What Makes TikTok Different From Other Social Media Platforms?
How Has TikTok Influenced the Music Industry?
Can Businesses of All Sizes Succeed on TikTok?
What Are Some Best Practices for Creating Engaging TikTok Content?
How Can Brands Effectively Collaborate With TikTok Influencers?

Conclusion

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