SEO Statistics 2025 : The Definitive Data-Driven Guide

Explore the latest SEO statistics for 2025. Get data on AI’s impact, ROI, CTR, and the key factors driving organic traffic and revenue.

SEO Statistics 2025: How AI Is Changing Search Performance

What if the single most powerful tool for digital growth was also its greatest threat? Organic search remains the undisputed king of website traffic, driving an incredible 53.3% of all visitors [44]. That’s more than all other channels combined.

Yet, a seismic shift is underway, powered entirely by Artificial Intelligence. This technology presents a stunning paradox for every marketing professional.

On one hand, AI is a powerful ally, with 65% of experts reporting better results after integrating it into their workflows [231]. On the other hand, it’s a formidable gatekeeper, as Google’s AI Overviews can slash website clicks by an average of 34% [2].

This creates a critical tension: the tools promising unprecedented efficiency are the same ones fundamentally altering the mechanics of visibility. Beneath these figures, a complex story of adaptation, risk, and opportunity is unfolding.

What if the most powerful channel for website traffic was being completely reinvented before our eyes? Even in 2025, organic search reigns supreme. It single-handedly drives 53.3% of all website traffic, outperforming every other channel combined and solidifying its role as the foundation of digital strategy [1].

But a seismic shift is here, and its name is Artificial Intelligence. For SEO professionals, AI presents both a remarkable opportunity and a formidable challenge.

As a tool, it’s a clear performance booster, with 65% of experts reporting significantly better results after integrating AI into their workflows [2]. As a disruptive force, its impact is undeniable, with Google’s AI Overviews now reducing click-throughs from search results by an average of 34% [3].

Navigating this new reality requires a clear, data-backed perspective. Get ready to explore the definitive statistics shaping the 2025 SEO landscape, from market dynamics and financial returns to the core ranking factors that will determine who wins in this new era of search.

The AI Revolution: Reshaping Search and SEO Strategy

Artificial Intelligence is not a distant trend; it is the single most powerful force reshaping the search landscape today. For SEO professionals, AI presents a fascinating paradox: it is both a game-changing tool for efficiency and a fundamental disruptor of user behavior.

AI Overviews (SGE) and the Impact on Clicks

Google’s AI Overviews have become a defining feature of modern search, and their impact is impossible to ignore. They now appear in 13% to 47% of all search results, with that number jumping to 74% for problem-solving queries [207][42][202]. 

The integration directly affects website traffic, as the presence of an AI Overview reduces clicks to organic results by an average of 34% [2]. However, the story shifts for B2B audiences. A remarkable 90% of B2B buyers report that they do click through to sources cited in an AI Overview, signaling a strong intent to conduct deeper research [299].

Earning a citation is incredibly competitive. While 52% of cited sources already rank in the top 10 organic positions [28], Ahrefs data reveals a striking concentration of authority. The top 50 domains alone capture a massive 28.9% of all AI Overview mentions, proving that established players have a significant advantage [9].

The Rise of Conversational AI: ChatGPT and Its Competitors

Beyond Google, standalone AI platforms have exploded in popularity, with ChatGPT attracting 400 to 600 million weekly active users [36]. 

But to understand its scale, it’s crucial to note that Google still processed 373 times more searches in 2024, cementing its position as the world’s primary search utility [255]. The data reveals a fascinating difference in how people use these platforms.

MetricChatGPTGoogle Search
Clicks Per Visit1.4 external links [164]0.6 external links [164]

This suggests that users on conversational AI platforms may be more inclined to follow outbound links for deeper research.

Despite the rapid growth of generative AI, are users replacing traditional search? The data indicates not yet. While 99% of generative AI users still rely on search engines, only 16.4% of search users have adopted generative AI, showing a complementary rather than a replacement relationship for now [66].

AI Adoption and Performance Within SEO Workflows

While AI alters the search results page, professionals are simultaneously integrating it into their own strategies with remarkable speed. Between 65% and 86% of SEO experts have already adopted AI tools into their daily workflows [239][230].

The most common applications are article writing (85.1%) and keyword research (37.5% to 60%) [33][87]. This widespread adoption is delivering tangible results.

  • Better SEO Performance: 65% of professionals report achieving better results with AI [231].
  • Increased Content ROI: 68% see an increased return on investment from their content marketing efforts [230].
  • Accelerated Production: Content creation has become 30% to 50% faster [244].

However, this powerful technology comes with a significant caveat. A striking 63% of marketers cite factual inaccuracies as the primary drawback of AI-generated content [33]. This highlights the critical, ongoing need for human expertise to guide, verify, and refine AI’s output.

Quantifying SEO Performance: Traffic, Clicks, and Financial Returns

How do you prove the value of SEO in a world reshaped by AI? The answer lies in the numbers. The data tells a clear and compelling story, demonstrating how organic search drives attention and translates that attention directly into powerful business outcomes.

Organic Search as the Primary Traffic and Revenue Driver

Organic search is not just another marketing channel; for most businesses, it is the primary engine for digital growth. It is responsible for an incredible 53.3% of all website traffic, outperforming every other channel combined [44]. This dominance is even more pronounced in the B2B sector, where organic search drives a commanding 64% of traffic [44]. 

Crucially, this traffic is directly tied to financial results, with organic search accounting for 44.6% of all revenue across major industries [44]. To put its scale into perspective, SEO drives over 1,000% more traffic than organic social media [45].

The Criticality of Ranking: A Click-Through Rate (CTR) Analysis

On the search results page, visibility is not a level playing field. It is a winner-take-all environment heavily concentrated at the very top. The data paints a stark picture of user behavior:

  • The #1 Spot Dominates: The top organic position alone captures an immense 39.8% of all clicks [84].
  • Top Three is Everything: The top three results collectively receive between 54.4% and 68.7% of user clicks [7].
  • Page Two is a Wasteland: A minuscule 0.44% of users ever click through to the second page of results, making a first-page ranking essential for survival [22].
  • Snippets Attract Clicks: Featured Snippets can attract an even higher click-through rate of 42.9%, sometimes outperforming the #1 spot [28].
  • Small Moves, Big Gains: Moving up just one position in the search results can increase your click-through rate by as much as 32.3% [7].

The Zero-Click Search Phenomenon

While ranking high is critical, a growing number of searches no longer result in a click to any website. This is the new reality of the “zero-click” search.

A 2024 study revealed that over 58% of Google searches in the US are zero-click, with that figure rising to 60% in the EU [252]. 

To make that tangible, for every 1,000 searches in the United States, only 374 result in a click to an external website [252]. This trend is a direct result of Google’s evolving results page, where features like AI Overviews and Featured Snippets answer queries directly.

The Financial Case for SEO: Return on Investment (ROI)

Despite new challenges, the financial argument for investing in SEO remains incredibly strong. On average, SEO delivers an 8x return on investment, which is double the 4x ROI typically seen from PPC campaigns [151]. Industry-specific data reveals even more dramatic returns.

IndustryAverage SEO ROI
Real Estate1,389% [86]
Financial Services1,031% [86]
B2B SaaS702% [86]

While these results require patience, with a positive ROI typically seen in 6 to 12 months [86], the quality of the outcome is far superior. Leads generated from SEO close at a 14.6% rate, blowing past the 1.7% close rate for leads from outbound marketing [145].

The Pillars of Modern SEO: Content, Backlinks, and Technical Foundations

While AI reshapes the search landscape, the fundamental pillars of SEO performance remain as critical as ever. Lasting success is built upon a powerful trifecta: exceptional content, authoritative backlinks, and a flawless technical framework.

The data provides a clear blueprint, showing how mastery in each area directly translates into higher rankings and dominant visibility.

Content: The Cornerstone of Ranking and Relevance

What does it take to create top-ranking content? The data shows that high-quality content is not just a factor; it is the single most important driver of SEO success.

In practice, this means creating comprehensive and in-depth resources. An analysis by Backlinko found that the average word count for a page-one Google result is between 1,447 and 1,890 words [23].

Going even further delivers outsized rewards. According to AIOSEO, long-form articles of 3,000 words or more generate three times more traffic and 3.5 times more backlinks than shorter pieces [28]. This commitment to depth builds authority that stands the test of time. 

Ahrefs data reveals the average age of a page ranking in the #1 position is over two years old [8]. However, you don’t always need to start from scratch. 

A HubSpot study found that updating and republishing old blog posts can boost their organic traffic by an incredible 106% [129], proving that consistent refinement is a powerful growth tactic.

Backlinks: The Web’s Enduring Authority Signal

Backlinks continue to be the web’s primary signal of trust and authority. The link between a strong backlink profile and top rankings is undeniable.

A landmark study discovered that the #1 result in Google has, on average, 3.8 times more backlinks than the results in positions two through ten [23]. 

This creates a massive competitive advantage, especially when you consider a staggering fact: 94% to 95% of all pages online have zero backlinks [23]. This means that acquiring even a few quality links immediately places your content in an elite minority.

But authority is not a one-time achievement. Top-ranking pages are constantly earning new endorsements, growing their backlink profile from new domains by 5% to 14.5% every single month [3]. This proves that continuous link-building is essential for maintaining visibility at the top.

Technical SEO: The Foundational Framework for Performance

A solid technical foundation is the non-negotiable framework that allows great content and backlinks to shine. Yet, this is where many websites fall short.

An Ahrefs study of Core Web Vitals found that only 33% of websites currently pass Google’s core benchmark for user experience [4]. The consequences of poor technical health are severe. For instance, 53% of mobile visitors will abandon a page if it takes longer than three seconds to load [140].

While most sites have adopted basic security, with 87.7% now using HTTPS [309], other fundamental issues are shockingly widespread.

An extensive site audit study revealed that the single most common technical problem is the presence of 3xx redirects. This seemingly minor issue affects an incredible 95.2% of all websites [16], highlighting a massive opportunity for improvement.

Navigating Specialized Search Ecosystems

Is your SEO strategy built for just one type of search? A one-size-fits-all approach is no longer enough. The search landscape has fractured into distinct ecosystems, each with its own user behaviors and technical demands. To succeed, you must master the unique rules of mobile, local, voice, and video search.

Mobile SEO: The Default User Experience

Mobile isn’t just a part of search; it has become the main event. An overwhelming 58% to 62.5% of all Google searches now happen on mobile devices [154][71], which also drives the majority of global website traffic at 59-62.54% [279].

This shift is why Google uses mobile-first indexing, meaning your mobile site is the benchmark for ranking. With Americans spending four to six hours on their phones daily [54][266], a flawless user experience is non-negotiable.

The financial stakes are incredibly high. A mere one-second delay in mobile load time can slash conversions by a staggering 20% [195].

Local SEO: Capturing High-Intent Customers

Local search is where digital queries convert directly into real-world revenue. A massive 46% of all Google searches now carry local intent [96], a trend fueled by the more than 130% growth in “near me” searches [195]. This behavior is intensely commercial, with the data revealing a powerful connection between search and action.

  • Immediate Action: An incredible 76% of mobile users who conduct a local search visit a related business within 24 hours [109].
  • Profile Power: A complete Google Business Profile is 70% more likely to attract a visit from a potential customer [101].
  • Ranking Dominance: Google Business Profile signals are the single most important local ranking factor, carrying a 32% weight in determining visibility [314].

Voice Search: The Conversational Frontier

The explosion of conversational AI has carved out yet another distinct search channel. There are now 8.4 billion voice assistants in use worldwide [28], fielding over one billion voice searches every single month [70]. Optimizing for voice requires a completely different approach, as the results are built for brevity and speed.

Technical performance is critical, as pages that rank in voice search load 52% faster than the average webpage [24].

The average voice search answer is just 29 words long [24].

A significant 40.7% of all voice answers are sourced directly from a Featured Snippet [24].

Video SEO: Dominating the Second-Largest Search Engine

Welcome to the world’s second-largest search engine: YouTube. With over 2.5 billion users [204], its influence is immense, and video content now accounts for a phenomenal 82.5% of all internet traffic [321]. This dominance extends directly into traditional Google search results, offering a powerful competitive advantage.

For content creators, analysis shows the average length of a first-page YouTube video is a substantial 14 minutes and 50 seconds [25]].

A page with an embedded video is 50 to 53 times more likely to rank on Google’s first page [91][195].

Video results drive 157% more organic traffic [28] and earn a 41% higher click-through rate than plain text results [28].

The Business of SEO: Market Growth and Investment Trends

Behind the strategies and performance metrics lies a massive economic engine. The SEO industry’s explosive growth is a direct reflection of its indispensable role in the modern marketing mix, attracting significant investment from businesses of all sizes.

SEO Market Size and Trajectory

The global SEO services market is an economic powerhouse, with a projected value between $107 billion and $146.96 billion in 2025 [296][28]. This incredible growth shows no signs of slowing down.

Industry forecasts predict the market will climb to $143.9 billion by 2030, driven by a strong compound annual growth rate of 8.3% [190]. To put this scale into perspective, the SEO market is a key component of the wider search advertising ecosystem, which is on track to become a staggering $483.5 billion industry by 2029 [285].

SEO Service Pricing and Business Investment

So, what does it cost to tap into this multi-billion-dollar market? Investment levels vary, with typical SEO services commanding hourly rates of $100 to $150 or monthly retainers between $500 and $1,000 for smaller businesses [28].

But does spending more actually yield better results? The data reveals a clear connection. Businesses investing over $500 per month are a remarkable 75% more likely to be satisfied with their outcomes [37].

This commitment is reflected in budget allocation, as companies dedicate an average of 41% of their entire digital marketing budget to SEO [195]. For those building in-house teams, the average salary for an SEO specialist ranges from $58,000 to $73,000 per year [15][28].

Frequently Asked Questions

What percentage of website traffic comes from organic search?

Organic search is the single largest driver of website traffic, accounting for a remarkable 53.3% of all visitors [44]. This means it generates more traffic than all other digital channels combined.

How much does the #1 ranking position matter for click-through rate (CTR)?

The #1 ranking position is immensely valuable for attracting clicks. The top organic result on Google commands an average click-through rate of 39.8%, capturing a massive share of user attention [84].

How is AI changing SEO in 2025?

AI is reshaping SEO in two fundamental ways. On one hand, Google’s AI Overviews can reduce clicks to websites by an average of 34% [2]. On the other hand, 65% of SEO professionals who use AI tools report achieving better results, turning AI into a powerful competitive advantage [231].

What is a good return on investment (ROI) for an SEO campaign?

SEO delivers an exceptional financial return. On average, it generates an 8x ROI, which is double the 4x ROI typically seen from PPC campaigns [151]. In certain sectors like real estate, the returns can be astronomical, reaching as high as 1,389% [86].

Why is mobile optimization critical for SEO?

Mobile optimization is non-negotiable because mobile devices drive the majority of online activity, accounting for up to 62.5% of all global website traffic [279]. 

Since Google uses mobile-first indexing, your mobile site is the foundation for your rankings, and a poor experience has a direct financial cost: just a one-second delay in mobile load time can slash conversions by 20% [195].

How many searches happen on Google every day?

The scale of daily activity on Google is staggering. The search engine processes an incredible 8.3 billion to 16.4 billion searches every single day, highlighting its central role in modern life [83].

Are backlinks still an important ranking factor?

Yes, backlinks are a powerful and enduring ranking signal. The data is clear: the top-ranking result in Google has, on average, 3.8 times more backlinks than pages ranking in positions two through ten [23].

Conclusion

The statistical landscape of 2025 paints a picture of profound transformation. While Google’s command of the market remains unshakable at 89.74-92.58% [259], the very mechanics of search are being rewritten. Timeless principles, like high-quality content and authoritative backlinks, still form the bedrock of top rankings [28].

However, Artificial Intelligence stands at the center of this shift, presenting a fascinating paradox. It simultaneously threatens traditional traffic, reducing organic clicks by up to 34% [2], while empowering 65% of professionals to achieve superior results [231].

This new era is also defined by fractured user attention. Mobile is no longer a trend but the default, driving over 60% of all traffic [71]. At the same time, nearly 46% of all searches now carry local intent [96], and video has become its own search universe with YouTube reigning as the world’s 2nd largest search engine [204].

Success now demands a sophisticated hybrid strategy. The ultimate challenge has evolved; it is no longer just about how to rank, but how to become the definitive, trusted answer wherever a search begins.

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122Hobo Webhttps://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/
123HubSpothttps://blog.google/products/ads/new-ways-to-drive-action/
124HubSpothttps://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-business-blogging-leads-to-55-more-website-visitors.aspx
125HubSpothttps://blog.hubspot.com/insiders/inbound-marketing-stats
126HubSpothttps://blog.hubspot.com/marketing/business-blogging-in-2015
127HubSpothttps://blog.hubspot.com/marketing/evolution-of-search
128HubSpothttps://blog.hubspot.com/marketing/google-search-statistics
129HubSpothttps://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization
130HubSpothttps://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report
131HubSpothttps://blog.hubspot.com/marketing/local-seo-stats
132HubSpothttps://blog.hubspot.com/marketing/state-of-content-marketing-infographic
133HubSpothttps://blog.hubspot.com/marketing/video-marketing-report
134HubSpothttps://blog.hubspot.com/marketing/video-marketing-report
135HubSpothttps://cdn2.hubspot.net/hubfs/3476323
136HubSpothttps://offers.hubspot.com/ai-marketing
137HubSpothttps://www.hubspot.com/hubfs/2023%20State%20of%20Marketing%20Report.pdf
138HubSpothttps://www.hubspot.com/marketing-statistics
139HubSpothttps://www.hubspot.com/state-of-marketing
140Huckabuyhttps://huckabuy.com/2021/04/26/20-important-page-speed-bounce-rate-and-conversion-rate-statistics/
141IMForzahttps://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/
142Impact Plushttps://www.impactplus.com/blog/seo-statistics
143Insider Intelligencehttps://www.insiderintelligence.com/content/how-big-voice-assistant-market
144Insider Intelligencehttps://www.insiderintelligence.com/content/online-shoppers-search-on-amazon
145Intergrowthhttps://intergrowth.com/content-marketing/
146Intergrowthhttps://intergrowth.com/seo/stats/
147Invespcrohttps://www.invespcro.com/blog/the-state-of-visual-search/
148Iron Paperhttps://www.ironpaper.com/webintel/articles/2015-critical-seo-statistics-and-trends/
149Isoline Commshttps://www.isolinecomms.com/content-hub/b2b-buyers-content-2022-report/
150John McAlpinhttps://www.johnmcalpin.com/seo-data-study-how-often-google-changes-title-tags-and-why/
151LinkedInhttps://www.linkedin.com/feed/update/urn:li:activity:7279630738814111745/
152LinkedInhttps://www.linkedin.com/posts/timsoulo_boostrapped-ahrefs-crossed-100m-in-arr-without-activity-7039452195309719552-6AJj
153LinkedInhttps://www.linkedin.com/pulse/google-my-business-best-no-cost-local-marketing-shraddha-mahajan
154LinkedInhttps://www.linkedin.com/pulse/mobile-seo-huan-hoang-1c
155LinkedInhttps://www.linkedin.com/pulse/why-local-search-engine-important-businesses-smeartra-amb/
156LocaliQhttps://localiq.com/blog/small-business-marketing-trends-report/
157LocaliQhttps://localiq.com/resources/smb-marketing-trends-report/
158Local Marketing Institutehttps://localmarketinginstitute.com/44-percent-have-google-my-business/
159Marketing Chartshttp://www.marketingcharts.com/online/most-effective-and-difficult-seo-tactics-55896/
160Marketing Chartshttps://www.marketingcharts.com/digital/video-110520
161McKinseyhttps://www.mckinsey.com/mgi/our-research/the-next-big-arenas-of-competition
162Media Posthttp://www.mediapost.com/publications/article/238866/seo-link-building-keyword-research-becoming-most.html
163Milestonehttps://blog.milestoneinternet.com/digital-marketing-analytics/organic-search-and-local-drive-69-of-digital-traffic-for-location-based-businesses/
164Momentic Marketinghttps://momenticmarketing.com/blog/google-reach-chatgpt-click-throughs
165Monster Insightshttps://www.monsterinsights.com/conversion-rate-optimization-stats-show-what-youve-been-missing/
166Mozhttps://moz.com/blog/state-of-searcher-behavior-revealed
167Mozhttps://moz.com/the-state-of-local-seo-industry-report-2020/the-state-of-the-industry
168National Public Mediahttps://www.nationalpublicmedia.com/insights/reports/smart-audio-report/
169NPRhttps://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans
170Oberlohttps://www.oberlo.com/blog/online-review-statistics
171Oberlohttps://www.oberlo.com/blog/online-shopping-statistics
172Oberlohttps://www.oberlo.com/statistics/mobile-commerce-sales
173Omnicore Agencyhttps://www.omnicoreagency.com/digital-marketing-statistics/
174Omnicore Agencyhttps://www.omnicoreagency.com/facebook-statistics/
175ON24https://communications.on24.com/rs/848-AHN-047/images/ENT_2023_Research.pdf
176On The Maphttps://www.onthemap.com/blog/seo-statistics/
177Optin Monsterhttps://optinmonster.com/blogging-statistics/
178Orbit Mediahttps://www.orbitmedia.com/blog/blogging-statistics/
179Outer Boxhttps://www.outerboxdesign.com/digital-marketing/the-power-of-voice-search
180PayScalehttps://www.payscale.com/research/US/Job=Search_Engine_Optimization_(SEO)_Specialist/Salary
181Pew Researchhttps://www.pewresearch.org/internet/2012/03/09/main-findings-11/
182Pew Researchhttps://www.pewresearch.org/internet/wp-content/uploads/sites/9/media/Files/Reports/2005/PIP_Searchengine_users.pdf.pdf
183Photutorialhttps://photutorial.com/how-many-videos-on-youtube/
184Pixel Unionhttps://pixelunion.net/blogs/state-of-the-union/mobile-ecommerce-stats
185Portenthttps://www.portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm
186Press Whizzhttps://presswhizz.com/blog/link-building-statistics/
187Profit Workshttps://profitworks.ca/blog/488-conversions-of-longtail-keywords-are-2-5x-higher-than-head-keywords
188Reboot Onlinehttps://www.rebootonline.com/seo-statistics/ecommerce-seo-statistics/
189Report Linkerhttps://www.reportlinker.com/p04793441/Global-Content-Publishing-Market.html
190Research and Marketshttps://www.researchandmarkets.com/reports/5140303/search-engine-optimization-seo-global
191Retail Touch Pointshttps://www.retailtouchpoints.com/resources/mobile-projected-to-reach-54-of-e-commerce-sales-by-2021
192Revhttps://www.rev.com/blog/marketing/video-marketing-statistics
193Review Trackershttps://www.reviewtrackers.com/reports/online-reviews-survey/
194Ring Centralhttps://www.ringcentral.com/au/en/blog/predictions-for-the-new-age-of-voice/
195Safari Digitalhttps://www.safaridigital.com.au/blog/seo-statistics-2019/
196SageFroghttps://www.sagefrog.com/resources/2023-b2b-marketing-mix-report/
197SageFroghttps://www.sagefrog.com/wp-content/uploads/2024/08/Marketing_Mix_2025_Report-v1-3.pdf
198Sales Fuelhttps://salesfuel.com/49-b2c-operators-outsource-content-creation/
199Salesforcehttps://www.salesforce.com/resources/research-reports/connected-shoppers-report/
200Schema Apphttps://www.schemaapp.com/schema-markup/schema-markup-seo-in-2023-what-to-expect/
201Search Engine Journalhttps://www.searchenginejournal.com/digital-marketing-channel-highest-roi/263757/
202Search Engine Journalhttps://www.searchenginejournal.com/google-ai-overviews-found-in-74-of-problem-solving-queries/538504/
203Search Engine Journalhttps://www.searchenginejournal.com/ranking-factors/top-ranking-factors/
204Search Engine Journalhttps://www.searchenginejournal.com/seo-101/meet-search-engines/
205Search Engine Landhttps://searchengineland.com/6-local-seo-stats-every-online-marketer-needs-know-226562
206Search Engine Landhttps://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803
207Search Engine Landhttps://searchengineland.com/google-ai-overviews-13-searches-455057
208Search Engine Landhttps://searchengineland.com/google-ai-overviews-analyses-443392
209Search Engine Landhttps://searchengineland.com/google-algorithm-updates-2024-449417
210Search Engine Landhttps://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917
211Search Engine Landhttps://searchengineland.com/how-ai-is-reshaping-seo-challenges-opportunities-and-brand-strategies-for-2025-456926
212Search Engine Landhttps://searchengineland.com/link-importance-google-top-10-study-443024
213Search Engine Landhttps://searchengineland.com/report-search-drives-10x-traffic-shopping-sites-social-media-246448
214Search Engine Landhttps://searchengineland.com/study-48-of-consumers-use-voice-assistants-for-general-web-search-319729
215Search Engine Landhttps://searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases-188660
216Search Engine Landhttps://searchengineland.com/study-organic-search-drives-51-traffic-social-5-202063
217Search Engine Peoplehttps://www.searchenginepeople.com/blog/8-blogging-stats-2017-strategy.html
218Search Engine Watchhttps://www.searchenginewatch.com/2014/04/09/80-of-local-searches-on-mobile-phones-convert-study/
219Search Logisticshttps://www.searchlogistics.com/learn/statistics/link-building-statistics/
220Search Metricshttps://blog.searchmetrics.com/us/universal-search-5-facts-online-marketers/
221Search Metricshttps://www.searchmetrics.com/knowledge-hub/studies/ranking-factors/
222Semrushhttps://www.semrush.com/analytics/backlinks/
223Semrushhttps://www.semrush.com/analytics/keywordoverview/?db=us
224Semrushhttps://www.semrush.com/blog/ai-content-marketing-report/
225Semrushhttps://www.semrush.com/blog/chatgpt-search-insights/
226Semrushhttps://www.semrush.com/blog/most-searched-keywords-google/
227Semrushhttps://www.semrush.com/blog/online-shopping-stats/
228Semrushhttps://www.semrush.com/blog/voice-search-local-seo/
229Semrushhttps://www.semrush.com/blog/voice-search-study/
230Semrushhttps://www.semrush.com/contentshake/ai-content-marketing-report/
231Semrushhttps://www.semrush.com/goodcontent/ai-content-marketing-report/
232Semrushhttps://www.semrush.com/news/288870-new-report-reveals-the-top-ai-content-and-seo-trends-for-2024/
233Semrushhttps://www.semrush.com/ranking-factors/
234Semrushhttps://www.semrush.com/website/google.com/overview/
235Semrushhttps://www.semrush.com/website/top/global/e-commerce-and-retail/
236SEO AIhttps://seo.ai/blog/how-many-people-use-google-shopping
237SEO Boxhttps://www.seobox.com.au/6-local-seo-stats-needs-to-be-known/
238SEO Clarityhttps://www.seoclarity.net/mobile-desktop-ctr-study-11302/
239SEO Clarityhttps://www.seoclarity.net/research/impact-generative-ai
240SEO Expert Bradhttps://seoexpertbrad.com/local-seo-stats/
241SEO Inchttps://www.seoinc.com/seo-blog/much-traffic-comes-organic-search/
242SEO Inchttps://www.seoinc.com/seo-blog/seo-statistics-youtube-2020/
243SEO Profyhttps://seoprofy.com/blog/seo-pricing/
244SEO Profyhttps://seoprofy.com/blog/seo-statistics/
245SE Rankinghttps://seranking.com/blog/ai-overviews-us-states-comparison-research/
246Showpadhttps://www.showpad.com/blog/roi-of-marketing-content-statistics/
247Siege Mediahttps://www.siegemedia.com/strategy/content-marketing-trends
248Small Biz Trendshttps://smallbiztrends.com/2020/03/voice-assistant-trends.html
249Smart Insightshttps://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/
250Smart Insightshttps://www.smartinsights.com/wp-content/uploads/2016/09/Email-Marketing-ROI.png
251Social Media Todayhttps://www.socialmediatoday.com/news/106-fascinating-voice-search-facts-infographic/527108/
252SparkTorohttps://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/
253SparkTorohttps://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
254SparkTorohttps://sparktoro.com/blog/new-data-how-googles-organic-paid-ctrs-have-changed-2015-2018/
255SparkTorohttps://sparktoro.com/blog/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt/
256SparkTorohttps://sparktoro.com/blog/new-research-we-analyzed-332-million-queries-over-21-months-to-uncover-never-before-published-data-on-how-people-use-google/
257SparkTorohttps://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/
258StatCounterhttps://gs.statcounter.com/platform-market-share/desktop-mobile-tablet
259StatCounterhttps://gs.statcounter.com/search-engine-market-share
260StatCounterhttps://gs.statcounter.com/search-engine-market-share/desktop/worldwide
261StatCounterhttps://gs.statcounter.com/search-engine-market-share/mobile/united-states-of-america
262Statistahttps://www.statista.com/chart/23943/share-of-us-adults-who-own-smart-speakers/
263Statistahttps://www.statista.com/statistics/1022847/united-states-smart-speaker-household-penetration/
264Statistahttps://www.statista.com/statistics/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans
265Statistahttps://www.statista.com/statistics/1147769/reasons-for-switching-search-engines-uk/
266Statistahttps://www.statista.com/statistics/1224510/time-spent-per-day-on-smartphone-us/
267Statistahttps://www.statista.com/statistics/1287137/youtube-global-users-age-gender-distribution/
268Statistahttps://www.statista.com/statistics/1349972/us-minutes-spent-daily-watching-social-video/
269Statistahttps://www.statista.com/statistics/1366210/most-searched-google-keywords/
270Statistahttps://www.statista.com/statistics/1377902/us-adults-importance-of-search-engines-features/
271Statistahttps://www.statista.com/statistics/1402868/change-roi-seo-worldwide/
272Statistahttps://www.statista.com/statistics/1454718/channels-for-b2b-product-discovery-united-states/
273Statistahttps://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/
274Statistahttps://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/
275Statistahttps://www.statista.com/statistics/251439/content-types-used-for-marketing-worldwide/
276Statistahttps://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/
277Statistahttps://www.statista.com/statistics/269740/number-of-search-terms-in-internet-research-in-the-us/
278Statistahttps://www.statista.com/statistics/276737/distribution-of-visitors-to-googlecom-by-country/
279Statistahttps://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/
280Statistahttps://www.statista.com/statistics/281605/reach-of-leading-us-smartphone-apps/
281Statistahttps://www.statista.com/statistics/289657/youtube-global-quarterly-advertising-revenues/
282Statistahttps://www.statista.com/statistics/315709/online-local-business-search-frequency-us-canada/
283Statistahttps://www.statista.com/statistics/568684/e-commerce-website-visit-and-orders-by-device/
284Statistahttps://www.statista.com/statistics/623018/bing-search-engine-market-share-country/
285Statistahttps://www.statista.com/study/38338/digital-advertising-report-search-advertising/
286Statistahttps://www.statista.com/study/42335/ecommerce-report/
287Statistahttps://www.statista.com/topics/1650/content-marketing/
288Statistahttps://www.statista.com/topics/871/online-shopping/
289Status Labshttps://statuslabs.com/blog/seo-stats
290Stratabeathttps://stratabeat.com/research/b2b-saas-seo-study/
291Superlinkshttps://superlinks.com/link-building-statistics/
292Synuphttps://www.synup.com/en/voice-search-statistics
293Tech Juryhttps://techjury.net/blog/video-consumption-statistics/
294Tech Radarhttps://www.techradar.com/pro/chatgpt-threatens-to-kick-google-out-of-the-ai-search-game
295Tech Reporthttps://techreport.com/statistics/software-web/voice-search-statistics/
296The Business Research Companyhttps://www.thebusinessresearchcompany.com/report/search-engine-optimization-services-global-market-report
297The Vergehttps://www.theverge.com/2023/11/1/23941766/google-antitrust-trial-search-queries-ad-money
298Tool Testerhttps://www.tooltester.com/en/blog/website-loading-time-statistics/
299TrustRadiushttps://solutions.trustradius.com/vendor-blog/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai/
300Twitterhttps://twitter.com/MJanaway/status/1316687794773860358
301Uberallhttps://uberall.com/en-gb/resources/blog/new-uberall-survey-finds-that-82-of-mobile-shoppers-do-near-me-searches
302UpCityhttps://upcity.com/experts/consumers-and-voice-search-study/
303UpInchttps://upinc.co/organic-vs-ppc-2023-ctr-results-best-practices/
304UserGuidinghttps://userguiding.com/blog/banner-blindness/
305UserPhttps://userp.io/link-building/link-building-statistics/
306Vidicohttps://vidico.com/news/video-seo-statistics/
307Vixen Labshttps://143655543.fs1.hubspotusercontent-eu1.net/hubfs/143655543/Consumer%20Index%20(Vixen%20Labs)/Vixen%20Labs%20AI%20Consumer%20Index%202023.pdf
308VMLhttps://www.vml.com/insight/the-b2b-future-shopper-2023
309W3Techshttps://w3techs.com/technologies/details/ce-httpsdefault
310W3Techshttps://w3techs.com/technologies/overview/structured_data
311WebFXhttps://www.webfx.com/content-marketing/statistics/
312WebFXhttps://www.webfx.com/seo/pricing/
313Website Builder Experthttps://www.websitebuilderexpert.com/building-websites/website-load-time-statistics/
314Whitesparkhttps://whitespark.ca/local-search-ranking-factors/
315Wistiahttps://wistia.com/learn/marketing/video-marketing-statistics
316WordStreamhttp://www.wordstream.com/blog/ws/2015/10/06/smx-east
317WordStreamhttps://www.wordstream.com/blog/ws/2017/02/08/brand-affinity-marketing
318WordStreamhttps://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
319Word Trackerhttp://www.wordtracker.com/academy/video-for-seo
320Wyzowlhttps://www.wyzowl.com/video-marketing-statistics/
321Zighthttps://zight.com/blog/video-marketing-statistics/
322Ziptiehttps://ziptie.dev/blog/seo-still-matters-for-ai-search-engines/
323Zohohttps://www.zoho.com/blog/salesiq/how-to-create-a-seo-plan-for-your-small-business.html
324Zyppyhttps://zyppy.com/seo/internal-links/seo-study/
325Zyppyhttps://zyppy.com/seo/title-tags/google-title-rewrite-study/