Case Study · Hitachi Digital + Hitachi Digital Services
From 230K To 1.08M We Gave Two Hitachi Divisions One Operation.
Hitachi sells the least postable thing in tech — data
infrastructure, operational technology, the Lumada platform. As agency of record across both Hitachi Digital and Hitachi Digital Services, we stopped posting spec sheets and put the executives out front. Reach grew 4.7×.
1.08M+
LinkedIn impressions
+412%
Impression growth
15,000+
Executive followers
CLIENT
Hitachi Digital + Digital Services
Industry
Enterprise Tech · Data Infrastructure
Engagement
3 Years · Agency of Record
Offering this proves
Full Service Social + Executive LinkedIn
01
Stuck Point
The Hardest Story In Tech, And Almost Nobody Was Following.
Hitachi Digital and Hitachi Digital Services do not sell anything you can hold. They sell data platforms, storage, IoT, operational technology, the Lumada stack — the plumbing underneath digital transformation. Some of the most important work in enterprise tech, and some of the hardest to make a person stop scrolling for.
The work was also split. Two divisions, two audiences, two content programs, and a roster of executives whose personal LinkedIn presence didn’t match the size of their roles. One leader was sitting at a few hundred connections. The company had reach. What it didn’t have was a feed, or a
face, that the reach could gather around.
The diagnosis: the problem was never the technology. It was that infrastructure gets posted as specs, and nobody follows specs. They follow the people building them.
LinkedIn Impressions
203K
Prior two-year total
Executive Connections
~300
Starting point, lead exec
Content Calendars
2
Running separately
02
The Bet
Run One Operation. Put The
People In Front.
Most enterprises hand each division to a different vendor to fill a posting schedule. We made a different bet. Hitachi didn’t need two calendars and a stack of spec posts — it needed one operation that treated both divisions as parts of the same story, produced on-brand content fast enough to keep up with a company that moves, and put the executives, not the product sheets, at the front of it.
One Engine. Strategy, Production, Community.
Strategy
Planned yearly with the executive team, adjusted every quarter in QBRs
Content Engine
On-brand work across Gen AI, transformation, events and employee stories
Executive LinkedIn
Posting, commenting, and engaging on behalf of four leaders and growing
On-Site Production
A crew sent to CES, GTC, GCN and HMAX to build a long-term asset library
2 Divisions. 1 LinkedIn-First Operation.
03
The Work
One Operation. Two Divisions. Every Voice On The Same Calendar.
We built the engine that runs Hitachi’s social, then kept it running for three years: a content engine that ships on-brand work at speed, an executive LinkedIn program that grows four leaders and counting, a production team that flies to the events, and a reporting spine that plans the year with leadership and adjusts every quarter.
Content System
- Yearly strategy + quarterly QBRs
- 4 (and growing) executive accounts
- Weekly “My Week in AI” series
- On-site at CES, GTC, GCN, HMAX
- Hitachi Digital’s first LinkedIn Live
Executive LinkedIn
We manage four (and growing) executive accounts, posting, commenting, and engaging on their behalf, including a weekly “My Week in AI” series that made one leader a recognizable voice in the AI conversation.
On-Site Coverage
A production team sent to the events, CES, GTC, GCN, HMAX, to capture tradeshow footage and customer testimonials, building a long-term asset library the brand reuses all year.
LinkedIn Live
We produced Hitachi Digital’s first-ever LinkedIn Live for HMAX, on AI in the physical world, a new format for the brand and a new way to reach an audience beyond the company’s own walls.
Executive Welcome Series
"Welcome To The Team"
Leadership appointment post
Most Clicks
Of any post in the dataset
A real face and a real announcement outran every generic post. People-first content, proven on day one.
Partnership Signal
"A New Partnership"
Named-partnership
announcement
Highest
Engagement rate in the dataset
The audience told us exactly what it wanted, and it wasn’t specs — it was a named partner and a named win.
HMAX · First LinkedIn Live
"AI In The Physical World"
Hitachi Digital's debut
Live
1,593
Video views, with 118 peak viewers
A new format for the brand, and a new way to reach an audience beyond the company’s own walls.
“
Your follower metric surpassed 15K this morning. I'm confident this is going to climb like a hockey stick now.
Mike Zimmerman
Hitachi Digital
Followers
15K+
Carousel CTR
19.92%
Engagement YoY
+593%
04
THE PROOF
LinkedIn Impressions Up 412%, From
203K To Over A Million.
Source: Hitachi’s own all-time reports for Hitachi Digital Services and Hitachi Digital, the
HMAX LinkedIn Live early-results deck, and the executive LinkedIn analyses.
Metric
Result (Nov '22–Mar '23)
Change
Detail
c
LinkedIn Impressions (HDS)
1.08M+
+412%
From 203K, two-year lifetime
c
LinkedIn Followers (HDS)
59,457
+40.5%
From 42,311
c
Lifetime Link Clicks
117,557
8.94%
CTR across 902 organic posts
c
Executive Followers
15,000+
Grown
From a few hundred connections
c
Carousel Post CTR
19.92%
2× any format
355 avg. clicks per post
c
LinkedIn Engagement (HDS, YoY)
+593%
+639%
Comments — real conversation
We didn’t double output — we built one operation. Impressions climbed 4.7× year over year, comments grew 639%, and the single biggest lever was the audience’s own preference: carousel posts built around a real face out-clicked every other format two to one.
1.08M+
LinkedIn Impressions
+412%
59,457
LinkedIn Followers
+40.5%
117,557
Lifetime Link Clicks
8.94% CTR
15,000+
Executive Followers
From ~300
19.92%
Carousel Post CTR
2× any format
05
THE UNLOCK
Nobody Follows Infrastructure. They Follow The People Building It.
The technology never changed. What changed was who was standing in front of it. Once the executives became the face and the content led with people instead of specs, the dry story became the most human one on the feed, and the reach followed.
Three years of it, across two divisions, four executive voices, the events, and the reports leadership reads, is the proof that the operation is the unlock. Run social as one machine instead of two posting schedules, and even infrastructure gets a community.
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