Case Study · AEM On-Site Coverage
Nine crew. Five show days. The biggest show in the Americas, posted before the floor cleared.
CONEXPO-CON/AGG fills 2.7 million square feet and runs once every three years. AEM gave us five days to capture it across six platforms in real time. We delivered 2,500+ edited photos, 75 Instagram Stories, 20 product-demo TikToks cut on the floor, and a recap video finalized by 6PM every show day.
2,500+
Professionally edited photos delivered
580K+
Impressions from 20 product demos
18K
Engagements on demo content
CLIENT
Association of Equipment Manufacturers
Industry
On-site coverage · CONEXPO-CON/AGG 2026
Also Ran At
World of Asphalt · The Utility Expo
Offering this proves
Live Event Coverage
01
THE BRIEF
One week. The largest trade show in the Americas. Capture all of it.
CONEXPO-CON/AGG is the biggest construction show on the continent. It runs for five days, fills a Las Vegas convention center, and then it’s gone for three years. There is no second take. Whatever isn’t captured that week is captured never.
AEM needed the whole event on social while it was still happening. Not a highlight reel cut three weeks later. Daily recaps, product demos, attendee interviews, photography, and stories — posted across six platforms in real time, with someone answering every comment and message the content pulled in.
The brief in one line: staff the floor like a newsroom, ship it like a daily, and don’t miss anything.
Show size
2.7M sq ft
Convention floor
Frequency
Once Every 3 Yrs
No second take
Platforms
6
Real-time posting
02
THE BUILD
The slate we ran for five straight days.
This is the receipt. Every line ran on show days, Tuesday through Saturday, with a Monday walk-through alongside the AEM team before the doors opened so nobody was finding their feet on day one.
Deliverables · Tuesday – Saturday
2500+
500+ per day
Professionally Edited Photos
Color-corrected and delivered — not dumped raw.
Daily delivery
75
15+ per day
Instagram Stories
Keeping the live feed moving from open to close, all five days.
15+/day
20
During show
Professionally Edited Photos
Color-corrected and delivered — not dumped raw.
Daily delivery
5
By 6PM PT
Daily Recap Videos
One per day, finalized by 6PM PT. The day was on social the same night.
Same-day
5
By 10AM PT
Sights & Sounds Films
One short-form film delivered by 10AM each morning to open the day.
Morning drop
20
Across the week
Attendee & Speaker Interviews
Soundbites captured across the week and banked for future creative.
Banked
8
+ all raw footage
General TikToks
Concepted before filming, shot on-site, delivered post-event.
Post-event
8 days
4+ hrs/day
Community Management
Three offsite managers across all six platforms from Monday walk-through through show close.
Always on
9
On-site crew · ConExpo floor
Three content creators, three videographers, three photographers on the floor — plus an offsite production team, content manager, and three community managers.
3 Creators
3 Videographers
3 Photographers
Offsite Production
Offsite Production
03
THE CRAFT
Real-time isn’t a setting. It’s a crew built to not miss.
The recap was finalized by 6PM PT each day. The morning film landed by 10AM. Twenty demos cut on the floor while the equipment was still running. Three shooters on video, three on photo — so two things could happen at once and nothing got skipped.
Posted While It Was Happening
- Recaps finalized by 6PM PT every day
- Sights-and-sounds films landed by 10AM the next morning
- People saw the floor the same day they walked it
Cut Demos On The Floor
- 20 product demos shot and edited during the event
- Edited live, not weeks later in post
- Shipped content while the buzz was still hot
Staffed Depth, Not Bodies
- Three shooters on video and three on photo
- Two things could happen at once with nothing skipped
- Pre-walked the floor with the team the day before
Offsite Team Held The Line
- Three community managers handled six platforms
- Four-plus hours of daily engagement for eight days
- Always someone there to catch and respond
“
The crew you assembled for content capture was one of the strongest I’ve seen. And I know that doesn’t happen by accident.
Melissa
AEM
Demo impressions
580K+
Engagements
18k
Demo ER
3.2%
04
THE RECEPTION
What the floor crew put on the board.
The product demos are the clearest signal. Twenty of them, cut on-site, carried real numbers across six platforms — and the client reception backed it up.
580K+
Impressions from the 20 product demos, cut on the floor during the show.
20 videos · 6 platforms
18K
Engagements on demo content, putting exhibitors and their equipment in front of the industry.
Active audience watching
3.2%
Engagement rate on the demos across six platforms — the audience was actively watching, not just scrolling past.
Across 6 platforms
2,500+
Professionally edited photos
500+/day
580K+
Demo impressions · 20 TikToks cut on floor
+18K engagements
3.2%
Engagement rate on demo content
6 platforms
75
Instagram Stories across 5 show days
15+/day
20
Attendee & speaker interviews banked
2 yrs of creative
05
THE MARK IT LEFT
The show lasts five days. The footage works for years.
We ran this same on-site operation at World of Asphalt and The Utility Expo too. The shape holds: a crew built to not miss, same-day turnaround, demos cut on the floor, and an offsite team catching everything the content brings in.
And the week doesn’t end when the doors close. The interviews, the raw footage, the demos — all of it gets banked for the next two years of creative. We don’t just cover the show. We stock the shelf that feeds everything between shows.
A trade show happens once. Captured right, it posts for years.
Got one shot at a show
you can’t re-run?
We staff your event like a newsroom and ship it like a daily: on-site crew, same-day recaps, product demos cut on the floor, and an offsite team answering every comment in real time. You get the week posted while it’s happening, and a content library that works long after the doors close.
Ready to Maximize Your Social Media
Potential?
We’d love to hear about your organization’s goals on social media. Get in touch with us today!
info@sociallyin.com
