You want clicks, right? You want your audience to pay attention–to purchase–and go on their merry way.
But it just HAD to be more complicated than that, and now Marketing Melvin is scratching his head at a loss about what’s next.
This isn’t the end. In fact, with a few steps, you can start counting on your audience spending less time ignoring your ads and more time intrigued and delighted by them. Here’s the scoop:
#1 The Story is Everything
No, seriously. It is. If your contextual targeting ads can successfully tell a good story that will engage and delight your audience, you’re already ten steps ahead of the competition.
#2 Do the Necessary Research for On-Point Contextual Targeting and Ads
Nobody can quite expect to be an expert with the answers right out of the gate. However, by doing some research, you’ll know what your audience is searching for, watching and spending their time doing, and thus you’ll be ready with a highly-targeted, story-rich ad on the plaforms and in the places they’re most likely to see it.
#3 Play Your Contextual Targeting Into Every Marketing Effort
Your contextual targeting advertising campaigns shouldn’t be the ONLY thing you’re doing and it should never be a stand-alone feature in a successful social media marketing campaign. Instead, leverage the magic of social media contextual targeting alongside efforts like:
- Organic Social Media Campaign
- Community Management
- Influencer Marketing
for the best results.
#4 Spend Your Money Wisely and Be Relevant!
No wide nets welcome here. Only precise shots for successful campaigns. If your go-to marketing strategy, especially for contextual targeting is to case a wide net, we’d recommend hiring an agency or finding an expert to help. Your money matters! Make the most of it.
