With our daily activities shifting to a digital format, being a stickler for traditional marketing can be a disadvantage. Are you looking for a solution? The answer includes the three magic words: Facebook sponsored posts!
Continue reading to find out how you can yield this magic in your favor:
Facebook Sponsored Posts: The #1 Exhaustive Guide to Heroic Success
Facebook sponsored posts are epic That is the reason entrepreneurs rely on sponsored posts to get their word across. But if you are new to this field, you may have a lot of questions like:
Read on to find out the answers to all of these questions and more!
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In recent years, have you noticed that your organic posts on Facebook business pages don’t seem to have the same reach as they once had?
Consequently, only a small percentage of your following sees your page posts. That is due to Facebook’s constantly evolving algorithm.
Brands now have to compete for feed visibility while friends, family, coworkers, and others take the top spot in the feed over businesses.
Hence, we have to pay up to play the game. However, if we play smart, we don’t have to spend a lot to boost our reach; an easy and affordable method is to use Facebook sponsored posts.
Here’s what we mean by Facebook advertising and sponsored posts:
These are promoted posts that increase the engagement rate.
They act like explicit online advertisements.
Sponsored blog posts increase user engagement and page view.
In today’s digital age, can you imagine a better way to gain popularity than through social media? Facebook is one such site that offers sponsored posts through text and rich media. A user can easily spot a Facebook ad as “sponsored” that shows up under your company’s name.
Tailored Social Media Proposal
That Drives Results.
Now that you have decided that Facebook sponsored posts will get you the traffic you desire, it’s time to create them.
By following the step-by-step guide below, you are well on your way to creating one within mere minutes:
#1 Go to Facebook’s “Ad Manager” and select your objective. You will come across three categories: awareness, consideration, and conversion. Choose “awareness” if you want to increase your audience through brand awareness.
#2 Select the “Ad Set” audience that aligns with your business based on their job titles, education, interests, etc. To reach a specific audience, check out the “Narrow Further” feature.
#3 Set your budget, schedule, bidding, and ad placement. The more audiences you pick out, the more ad sets you have to worry about fixing.
#4 Develop the ad. Once you finalize the ad sets, it is time to work on the ad itself; pick out catchy titles and bright-colored images.
#5 Publish and track performance!
By tracking performance, you can easily see which ad is doing better and lagging (if you post more than one). If you see one that is not doing too well, you can delete it and allocate its budget to the better-performing ones.
Here’s how you can create a Facebook sponsored posts message:
So, with this easy step-by-step guide in front of you, you are all set to create your very own sponsored messages.
Boosted posts are a simpler alternative to Facebook ads. Have you ever seen the “Boost Post” option in front of your existing Facebook posts? Well, that is where the journey begins!
Boosting makes use of Facebook’s pay-to-play mechanism. They are not paid partnerships with brands.
As a result, your ad will show up higher in people’s newsfeeds. (Or just show up period.) Here’s how you can boost an organic business post on Facebook:
And with that, you have successfully created and published a boosted post for the first time! All you have to do now is wait and watch larger audiences reach your business profile. (The hardest part if we’re honest.)
A survey showed that almost one-third of the millennial population chooses to buy products or services after seeing sponsored content.
The fact is that the typical Facebook ad can be a bit of a turn-off.
And this is because ads can be insincere and geared only towards selling for the benefit of the company.
So how then is it possible for such a large chunk of the population to buy the product or avail themselves of the service after seeing Facebook ads? The answer is as follows:
Facebook ads and Facebook sponsored posts are essentially one and the same in that they both are advertising methods. Both give brands a high return on investment – if the brands use them well.
But with that said, they do have differences in the way they operate. Some key differences are as follows:
Hence this comparison must have got you thinking that Facebook Ads is the undisputed winner, yea? While Facebook Ads are better for the market and business growth, boosted posts are still a fundamental marketing strategy.
Why is that the case? Because an existing audience can stop seeing your posts in their feeds due to the above mentioned notorious algorithm. Hence, you need to boost a post once in a while at least.
Imagine creating a post and then watching it perform poorly. What then? Well, for starters, you need to understand that creating successful Facebook sponsored posts requires five things:
Just like you can’t expect to take home an Olympic medal the first time you run a track or take a ski jump, it’s imperative that you take the time to practice, test, and adjust to get the best results.
And we’re going to give you a head start.
So, without further comment, here’s what you need to do to create a post that contains that jaw-dropping “wow” factor:
There are many other tips to make a killer ad on social media accounts. But using the color theory is by far the most significant step in today’s marketing world. In using this theory, digital designers use their extensive knowledge of:
Instead of spending your time researching the color theory, you can hire a marketing expert to do that for you. Check out SociallyIn–the world’s best social media marketing agency–for more information on expert help.
As of 2021, about a whopping ninety-three percent of brands had found Facebook sponsored posts to be a mainstream method of engagement.
The good news is that Facebook’s ad platform is the easiest to use; even people with very little business knowledge can create and run ads on the site.
Need a little inspiration? We can help!
In an ad for its cloud computing product, Google created one of the most successful ads on Facebook. The color scheme of this ad was consistent with Google’s overall theme (same font, blue and white color scheme, etc.), which tells the audience about the brand without even looking at the name.
It uses active verbs that enable the users to visualize a future. It teaches us that consistency and language are key!
As you may know, Shopify is one of today’s largest and most successful e-commerce platforms for online retail stores. What the “Sell Your Crafts” ad gets right is the insight into the fact that not everyone knows how to monetize their talents.
So when people see the ad, it gets them thinking about how they can do that. And once you get them curious, it is only a matter of minutes before they click to find out more!
Slack is a messaging platform that created a relatable meme-style ad that appealed to even the non-business personals. The ad features a lady sitting on a unicorn with a catchy title stating that this is how it feels to sit through twenty-five percent fewer meetings.
What makes this ad great is not only its excellent visuals but also the caption. The tagline considers that most people despise sitting through pointless meetings that could have been an email.
As a Facebook user, you will come across many such Facebook sponsored posts. Your best chance at success is to study those ads; see how people are engaging with them in the comments. And then go from there; start working on your ad!
As a start-up or a small to medium business, Facebook Ads won’t be as beneficial for you as getting sponsored by successful corporations initially.
These corporations reach out to brands for sponsorships if these brands have:
Do you have all of the above? Well, make sure you do to grab the attention of corporations.
Ans: On social media, to be sponsored means to have the financial backing or a product from a sponsor. The sponsor is:
Ans: Here’s what you need to do to get a partnership with brands:
Ans: To do a sponsored post on Facebook, you have to keep in mind the following:
Diving Deeper: FAQ around Facebook Sponsored Posts – for beginners!
Ans: Have you ever seen a Facebook sponsored post? Chances are, you will have since Facebook labels the post as such for clarity. Sponsored posts mean that the company has paid some cash to boost this post. Due to the paid promotion, users who would not have come across the brand’s content also see these posts.
Ans: These paid posts work by beating the social media algorithm and prioritizing your posts over non-promoted content. They show up on feeds for a set duration of time (the amount of time you choose while creating the ad) until expiring.
You can reuse these posts or create new ones after the expiration of the first ad campaign.
Ans: A user may want “un-sponsorships” for an array of reasons:
Un-sponsor a post in three easy steps as outlined below:
However, if the trash can does not appear, click on “More” and select the “Delete” option from the dropdown menu. In this way, you can successfully delete Facebook sponsored posts.
Ans: The cost of an average sponsored post on Facebook varies; it depends on several factors. Nonetheless, Facebook sponsorships are still one of the most affordable marketing options.
A single post can cost a minimum of one dollar per day. But the more you invest in an ad, the larger the size of the audience that sees your ad. Your reach depends on your budget. So be sure to spend wisely!
Look no further than our own expert Facebook advertising team at THE social media marketing agency: SociallyIn!
