PPC Statistics in 2026: Data to Drive Your Ad Strategy

Use these 2026 PPC statistics to boost performance. Learn how data on mobile ads, AI, and landing pages can increase your ROI and lower CPA.

50+ PPC Statistics Shaping the Future of Ads in 2026

What does a digital battlefield worth over a third of a trillion dollars look like? By 2026, the global search advertising market is projected to hit a staggering $351.55 billion [116]. In this high-stakes arena, every single click carries a price tag, and brands fight relentlessly for visibility.

But beneath this colossal figure, a seismic shift is underway. For the first time in its history, the long-reigning titan of search, Google, is expected to see its U.S. market share fall below 50% [20]. This isn’t a minor tremor; it’s a fundamental reshaping of power driven by aggressive new competitors.

This isn’t the only source of turbulence shaking the industry. A recent WordStream analysis found that a staggering 86% of industries saw their cost-per-click rise in 2024, putting immense pressure on advertising budgets [140].

Simultaneously, artificial intelligence is rewriting the playbook, offering powerful new tools while introducing disruptive threats like AI Overviews that challenge the very nature of paid search.

The data tells a clear story: the era of predictable dominance is over, and new forces are redrawing the map. For advertisers, the question is no longer simply if they should compete, but how they can win in this volatile new landscape.

The State of the Global PPC Market in 2026

The world of digital advertising is a financial juggernaut, where billions of dollars are strategically deployed every day. This massive investment shapes consumer behavior and redraws competitive lines across every conceivable industry.

What does this financial landscape actually look like? Let’s explore the colossal value of the market, the typical investments businesses are making, and the shifting balance of power among the platforms competing for those ad dollars.

Market Size and Spending Projections

In 2025, the global search advertising market is projected to reach an astonishing $351.55 billion [116]. This figure represents a monumental pool of capital aimed at capturing user intent at the precise moment of inquiry.

The United States is forecast to contribute $140.06 billion [20] to that total, making up roughly 40% [20] of the entire global search market. For comparison, ad spending on social media is expected to hit $276 billion [117] in the same year.

While some reports indicate a dramatic year-over-year global growth of over 84% [116], it’s important to note this may reflect different measurement methods across studies rather than a single, explosive market expansion.

A Shifting Power Dynamic: Platform Market Share

A historic shift is underway in the U.S. search advertising market. For the first time ever, Google’s market share is projected to fall below 50% [20] in 2025, signaling a fundamental change in the competitive landscape.

Who is challenging the long-reigning king? The primary disruptor is Amazon, which has aggressively transformed its e-commerce dominance into advertising power. This has created a new hierarchy in the U.S. search ad market.

PlatformProjected 2025 U.S. Market Share
GoogleBelow 50% [20]
Amazon22.3% [20]
MicrosoftApprox. 6% [157]

Business Investment and Agency Costs

For individual businesses, the cost of entry into PPC advertising varies widely. A small to mid-sized business might invest anywhere from $100 to $10,000 [138] per month on its campaigns.

However, for more competitive campaigns, the average monthly spend is significantly higher. A WordStream analysis found this figure to be between $9,000 and $10,000 [141], which translates to an annual investment of $108,000 to $120,000 [139] for many SMEs.

To manage these substantial investments, businesses often turn to specialized agencies. These agency service fees typically range from $500 to $5,000 [138] per month, with the most common retainers falling between $501 and $3,000 [139] monthly.

Core Performance Benchmarks: ROI, Costs, and Conversion

Beyond the market’s immense value, what does a dollar spent on PPC actually achieve? The answer lies in the core metrics that serve as the ultimate scorecard for advertisers. These numbers, from return on investment to the cost of a single click, reveal the true price of visibility and the tangible value of a winning strategy in a fiercely competitive digital arena.

Return on Investment (ROI) and Overall Effectiveness

On average, paid advertising campaigns deliver a powerful return, generating $2 in revenue for every $1 spent, which translates to a 200% ROI [36]. 

Google’s own analysis suggests an even higher yield from its platform, calculating that businesses earn an impressive $8 for every $1.60 invested [139]. The difference likely reflects different methodologies, such as factoring in long-term customer value.

The effectiveness of PPC is undeniable. It not only generates twice the traffic of SEO [45] but also attracts more qualified buyers. In fact, visitors arriving from a paid ad are 50% more likely to purchase those from organic search [131]. Beyond sales, PPC is also a formidable brand-building engine, delivering an average 80% increase in brand awareness [45].

Cost Metrics: A Granular Look at CPC and CPA

How much does a single click cost? The price varies dramatically depending on the platform, its audience, and the ad format.

PlatformAverage Cost Per Click (CPC)Source(s)
Google Search$2.69 – $4.22[150], [17]
Google Display$0.63[150]
Amazon~$1.50[20]
LinkedIn$5.00[157]

Unfortunately for advertisers, this cost structure is not static. A 2024 analysis revealed that 86% of industries experienced rising CPCs, with an average price jump of 10% [140].

When measuring the total Cost Per Acquisition (CPA), Bing Ads stands out as a highly efficient alternative. Its average CPA of $41.44 is reportedly 30% lower than Google Ads Search ($53.52) [143], offering a compelling value proposition.

Industry-Specific Cost Variations

Costs are heavily influenced by an industry’s competitive landscape and the potential lifetime value of a customer. The legal sector faces the highest ad costs, with CPCs on Google Search ranging from $6.75 to a staggering $9.21 [141].

The insurance industry is not far behind, with an average CPC of $6.31 [17]. These figures are a world away from lower-cost sectors like real estate ($1.55 per search click [141]) or apparel ($0.45 per Facebook click [148]). This means a single click in the legal field can cost up to nine times the average, a direct reflection of the high value of acquiring a new client.

Click-Through Rate (CTR) Analysis

Is your ad actually compelling enough to earn a click? The Click-Through Rate (CTR) provides the answer, acting as a primary indicator of an ad’s relevance and appeal.

Recent data reveals a dramatic improvement in Google Ads Search performance. The average CTR has climbed to 6.42% in 2024 [151], a massive leap from an older benchmark of 3.17% [150]. This upward trend is accelerating, with a 5% average increase in CTR between 2023 and 2024 alone [151].

By comparison, Bing Ads reports a solid average CTR of 2.83% [143]. Facebook’s CTR for general ads sits between 0.9% and 1.11% [148], though it can soar to 2.50% for highly targeted lead generation campaigns [149].

The Critical Impact of Ad Position on CTR

On the search results page, digital real estate is everything. An ad’s rank has an outsized impact on performance, with a steep drop in engagement for every spot an ad falls. An ad in the coveted first position commands an average CTR of 7.94%. By the ninth position, that rate plummets to just 0.55%, representing a 93% decrease in clicks [3].

The top three ad positions collectively capture between 41% and 46% of all available clicks [147]. For high-intent searches using “buying keywords,” their dominance is even more pronounced, attracting an overwhelming 85% of all clicks [126].

Conversion Rate Benchmarks

Ultimately, a click is only valuable if it leads to a conversion. On this front, Facebook demonstrates remarkable strength, boasting an average conversion rate between 8.25% and 9.2% [149].

This outpaces Google Search, which sees an average conversion rate between 4.2% and 7.04% [151]. The difference may stem from varying definitions of a “conversion” and different campaign objectives across platforms.

Performance also varies widely by industry. The Dating & Personals sector leads all categories with a 9.64% conversion rate [150], while Advocacy campaigns convert at a much lower 1.96% [40]. However, in high-value sectors like Legal and Insurance, expertly optimized campaigns can achieve incredible conversion rates as high as 30% [126].

The Landing Page Effect: Optimizing for Conversion

The user’s journey doesn’t end with the click; it begins on the landing page. Optimizing this destination is one of the most powerful levers for improving campaign results.

For instance, simply adding a video to a landing page can increase conversions by an average of 86% [88]. Most critically, using dedicated landing pages built specifically for PPC traffic can improve conversion rates by 65% compared to sending users to a generic homepage [130].

Despite this clear advantage, a significant opportunity is being missed. An astonishing 52% of B2B ads still direct users to a homepage [28], squandering the potential of a targeted and high-converting post-click experience.

The Mobile-First Imperative in PPC Advertising

The shift from desktop to mobile is no longer a future trend; it is the established reality of how people search, discover, and purchase. For advertisers, this marks a fundamental reordering of the digital landscape.

The small screen is now the primary battleground for user attention and ad dollars. Success requires more than just resized ads; it demands a deep understanding of mobile-specific behaviors and performance drivers, as a mobile-first strategy is now a prerequisite for growth.

Mobile’s Dominance in Traffic and Engagement

The sheer volume of mobile activity has completely reshaped the flow of paid traffic. Mobile is not just a channel; it is the channel. Consider the scale of this dominance:

  • Mobile devices now generate 52% of all PPC clicks, making them the main source of paid campaign engagement [21].
  • This reflects a broader behavioral shift, with 59% of all searches now originating from a mobile device [21].
  • In the U.S. market, the preference is even stronger, where over 70% of all search ad impressions are served on phones and tablets [21].
  • This engagement is consistent, as 60% of consumers click on a mobile ad at least once every week [7].

Following the Money: Mobile Ad Spend

Advertiser investment has decisively followed consumer behavior. By 2025, U.S. mobile ad spending is projected to reach an astounding $228.12 billion, a figure that represents two-thirds of all digital ad spending [111].

A huge portion of this investment is flowing into a specific mobile environment: apps. Global in-app advertising is on a trajectory to increase by a staggering 135%, reaching an estimated $479.4 billion by 2028 [52]. This explosive growth signals a critical shift toward prioritizing captive audiences within app ecosystems.

Mobile Performance Nuances and Challenges

While mobile is the dominant arena, it comes with its own set of rules and costs. Advertisers face a 20% CPC premium on mobile compared to desktop, a higher price for entry that demands rigorous optimization to protect ROI [78].

One of the most critical factors for success is speed. For every 0.1-second improvement in mobile site load time, advertisers can see a significant 8-10% lift in conversions [126]. This makes technical performance just as important as creative execution.

At the same time, advertisers must contend with the growing challenge of ad blocking. An estimated 496 million mobile users globally now employ tools to filter out ads, making it harder to reach a portion of the target audience [126].

The AI Revolution: Automation, Optimization, and New Challenges

Is artificial intelligence a powerful ally or a disruptive threat in the world of PPC advertising? The data reveals a complex answer: it is both.

AI is rapidly becoming an indispensable tool for campaign automation and optimization. At the same time, it introduces new and formidable challenges that are fundamentally altering the search landscape.

AI Adoption and Use Cases in PPC

PPC professionals are eagerly embracing AI, but their confidence is highest for specific, tactical tasks. While AI is a trusted assistant for execution, it is still viewed with caution for high-level strategic planning. The data shows a clear divide in how AI is currently used:

  • Ad Copywriting: A massive 75% of practitioners use AI for writing ad copy, with a strong 69% satisfaction rate [77].
  • Email Writing: This task boasts the highest satisfaction rate of all, at 71% [77].
  • Audience Analysis: Adoption drops significantly to 48% for this more strategic function [77].
  • High-Level Strategy: Only 38% of professionals use AI for strategy development, with satisfaction rates for strategic tasks hovering between 51-52% [77].

For now, AI is primarily valued as an efficient assistant rather than a trusted strategic partner.

Quantifying the Impact of AI on Campaign Performance

The results from integrating AI into campaigns are nothing short of compelling. Google’s own findings show that its AI-powered tools can deliver a median Cost Per Acquisition (CPA) reduction of 60% through enhanced automation [34].

The benefits multiply when advertisers leverage their own data. By combining Google’s AI with their first-party audiences, advertisers see an average 54% boost in achieving campaign objectives [34]. Broader studies confirm this trend, indicating that machine learning can improve return on investment by an average of 20% [78].

The AI Overviews Disruption

While AI offers incredible advantages, it also introduces a significant threat in the form of AI Overviews (AIOs). When these AI-generated summaries appear on a search results page, the impact on paid ads is severe.

A study by Seer Interactive discovered that the click-through rate for paid ads plummets by a staggering 53.6%, dropping from 21.27% to just 9.87% [85]. Shopping ads are especially vulnerable, getting pushed below the AIO box in 87% of cases [86].

However, there is a crucial caveat. A separate Semrush study reveals that only 5% of search result pages featuring an AI Overview currently include any PPC ads at all [87]. This suggests that while the damage is severe where it occurs, the threat has not yet reached its full scale.

A Deep Dive into the Social Media PPC Arena

While search ads capture existing demand, social media advertising creates it. This is where brands command user attention, and with spending projected to soar to $276 billion in 2025, it’s a battleground for influence and sales [117]. 

Each platform offers a distinct ecosystem, defined by its audience, ad formats, and user intent. Understanding these differences is the key to unlocking their power.

Facebook: The E-commerce Powerhouse

With a staggering 9+ million advertisers, Facebook remains an undeniable titan of social advertising [94]. Its true strength lies in its remarkable ability to turn casual browsing into concrete sales.

The platform boasts an impressive average conversion rate of 9.21% across all industries [148]. This makes it an essential tool for e-commerce, offering exceptional cost-efficiency in key retail sectors. For example, the average cost per click is just $0.45 for Apparel [148] and an even lower $0.42 for Food & Drink [29].

The proof is in the purchases. A full 26% of users who click on a Facebook ad proceed to buy the product, cementing its status as a powerful direct-response engine [13].

Instagram: Visuals, Stories, and Product Discovery

Think of Instagram as the world’s largest digital showroom, where 61% of users actively discover new products [18]. With 90% of users following at least one business, advertisers have access to a massive and highly engaged audience [60]. However, not all placements are created equal.

  • Stories Ads: Achieve an average click-through rate (CTR) of 0.33% [48].
  • Feed Ads: Average a lower 0.22% CTR [48].

The lesson? Relevance is everything. The top reason users hide an ad, cited by 55% of people, is that it simply wasn’t relevant to them [107].

LinkedIn: The B2B Advertising Leader

When it comes to reaching professional audiences, LinkedIn stands in a class of its own. Its influence is growing rapidly, with the number of company pages jumping from 55 million to 67 million in a single year [16].

Access to this premium B2B audience comes at a cost, reflected in the highest average CPC among major social platforms at $5.00 [157]. Yet, for B2B marketers, the return is clear.

LinkedIn is the go-to channel for 65% of all B2B customer acquisition from social media [133]. Its indispensable role is confirmed by the 96% of B2B content marketers who actively use the platform [11].

TikTok: The Emerging Growth Engine

TikTok’s rise has been nothing short of meteoric. It reached 1 billion active users in just five years, a milestone that took Facebook eight years to achieve [129].

Even more impressively, it has cultivated a user base that is uniquely open to advertising. A stunning 72% of TikTok users find ads on the platform “inspiring,” and 70% even describe them as “enjoyable” [96].

This positive reception is capturing advertisers’ attention and wallets. In 2024, 41% of PPC marketers planned to increase their TikTok budget, the highest of any platform, signaling massive confidence in its power as a growth channel [118].

Pinterest, Snapchat, and X (Twitter): Niche Strengths

Beyond the giants, several other platforms offer potent, specialized advantages for savvy advertisers.

  • Pinterest: This is where purchases are planned. An incredible 95% of users are on the platform to organize future buys [74], and 52% make a purchase online after seeing a product pin [95].
  • Snapchat: For reaching Gen Z, this platform is seven times more effective than traditional TV [99]. It delivers an impressive 50% average swipe-up rate on ads [59] for an efficient cost of just $0.30 to $1.00 per swipe [60].
  • X (Twitter): This platform remains a solid performer with a competitive average CPC of $0.80 and a 0.9% CTR [39]. It continues to hold strong advertiser interest, with 35% of marketers planning to increase their spend [119].

Navigating Headwinds: Ad Fraud and Campaign Complexity

For all its immense opportunities, the world of paid advertising has a costly dark side. Beneath the surface of record growth, two major headwinds threaten to derail even the most well-funded campaigns: the silent drain of ad fraud and the rising tide of operational complexity.

The Financial Drain of Ad Fraud

Ad fraud is more than a nuisance; it’s a multi-billion-dollar heist targeting the entire digital advertising industry.

In 2023 alone, fraudulent activity siphoned an estimated $84 billion from advertisers worldwide, a figure representing a shocking 22% of all digital ad spending [53]. Worse yet, the problem is accelerating at an alarming rate. Projections from Juniper Research warn that these losses are on track to more than double, reaching an unbelievable $172 billion annually by 2028 [53].

Some ad formats are hit harder than others. Display advertising is a primary target, where data reveals that one in every five clicks, or 20%, is fraudulent [126].

The Growing Challenge of PPC Management

Beyond the external threat of fraud, a growing crisis of complexity is straining the very professionals who manage these campaigns. The tools may be more powerful, but the job itself has become demonstrably harder. This strain manifests in several critical ways:

  • Rising Job Difficulty: Nearly half of all PPC professionals, 49%, report that their job is more difficult today than it was just two years ago [77].
  • A Widening Talent Gap: The industry is facing a talent crunch. For 68% of agencies, the single greatest challenge is no longer acquiring clients but finding skilled professionals to do the work [77].
  • Widespread Campaign Neglect: This pressure is directly reflected in performance, as a staggering 72% of PPC accounts are not reviewed for over a month [136].
  • Missed Optimization Opportunities: As a result, only a tiny fraction of professionals, just 10%, are able to perform optimizations on a weekly basis, leaving significant performance gains on the table [153].

Future Outlook: PPC Predictions for 2025-2030

What does the next decade hold for pay-per-click advertising? The current market disruptions are merely the opening act for a profound technological revolution. Industry forecasts point to a future where campaign management, user interaction, and ad delivery will be fundamentally redefined by new technologies.

The AI-Dominated Future

Artificial intelligence is rapidly evolving from a helpful tool into an operational necessity. Projections show AI is poised to become the central engine of PPC strategy and execution. By 2030, the role of the PPC professional will be dramatically altered by this shift.

  • By 2028, an incredible 85% of all advertising campaigns are expected to be AI-driven, signaling a near-total reliance on machine learning [17].
  • By 2029, automation is forecast to eliminate up to 80% of the manual tasks that currently define a practitioner’s daily work [57].
  • By 2030, predictive analytics will become standard, with 75% of all PPC strategies using AI to forecast market trends and consumer behavior [57].

The Rise of New Search Modalities and Ad Formats

The era of text-only search is giving way to more dynamic and immersive ways for consumers to discover products. This evolution will create entirely new channels and formats for advertisers to master. From voice commands to virtual worlds, the landscape of digital advertising is expanding.

  • Voice search is projected to become a major channel, accounting for 40% of all search ad spending by 2029 [57].
  • Video’s dominance will translate into market power, with forecasts showing it will capture 65% of the entire PPC market by 2028 [17].
  • Immersive ads are on the horizon, with projections showing that by 2027, 60% of ad delivery could occur in augmented and virtual reality (AR/VR) environments [126].
  • 3D ad formats are expected to deliver a 200% boost in user engagement as early as 2026, highlighting the power of these new dimensions [126].

Frequently Asked Questions

What is the average return on investment for PPC?

The standard benchmark for PPC is a 200% return on investment, meaning businesses typically earn $2 for every $1 they spend [36]. However, Google’s own data suggests an even more impressive return of $8 for every $1.60 invested, a figure that likely includes considerations like long-term customer value [139].

How much do businesses typically spend on PPC per month?

PPC budgets are highly variable. Small to mid-sized businesses often invest anywhere from $100 to $10,000 per month to get started [138]. For those in more competitive markets, the average monthly spend climbs significantly to between $9,000 and $10,000 [141].

Which platform has the highest average cost per click (CPC)?

Among the major advertising platforms, LinkedIn has the highest average cost per click at approximately $5.00 [157]. This premium cost is driven by the platform’s valuable, highly-targeted audience of B2B professionals.

What is a good click-through rate (CTR) for Google Search ads?

Based on 2024 data, a strong benchmark for Google Search ads is the average click-through rate of 6.42% [151]. Performance varies dramatically by industry, with top sectors like Arts & Entertainment seeing CTRs as high as 13.04% [154].

How is AI changing PPC advertising?

AI is transforming PPC in two major ways. First, it’s boosting efficiency, with 75% of professionals using it for tasks like ad copywriting [77] and Google’s tools reducing Cost Per Acquisition (CPA) by a median of 60% [34]. Second, it’s creating new challenges, as features like AI Overviews can cause paid ad CTR to drop by over 53% [85].

What percentage of PPC clicks come from mobile devices?

Mobile is the dominant force in paid search. A clear majority of 52% of all PPC clicks now originate from mobile devices [21]. This trend mirrors overall user behavior, as mobile also accounts for 59% of all search queries [21].

Which industry has the highest PPC costs?

The legal industry consistently ranks as the most expensive for PPC advertising. The average cost per click for legal keywords on Google Search ranges from $6.75 to an astonishing $9.21, reflecting intense competition and high customer value [141]].

Conclusion

The verdict from the data is clear: the paid advertising landscape is in the midst of a seismic shift. While established platforms remain dominant, the ground is moving beneath them.

New challengers are reshaping the market, with Amazon alone capturing 22.3% of U.S. search ad share [20]. At the same time, emerging channels like TikTok are commanding ever-larger shares of advertiser budgets.

This intense competition is driving up costs across the board. A staggering 86% of industries now face higher CPCs [140], placing an unprecedented premium on campaign efficiency and measurable ROI. Beneath the surface, two powerful forces are rewriting the rules of engagement.

  • Mobile devices are no longer a secondary channel; they are the primary battleground, generating 52% of all paid clicks [20].
  • Artificial intelligence has become an indispensable ally, with 75% of PPC professionals integrating it into their workflows to gain a competitive edge [77].

Success is no longer about mastering a single platform. It is about orchestrating a diversified, data-centric, and highly adaptive strategy to navigate both immense opportunity and escalating risk.

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67Oberlo (Facebook)https://www.oberlo.com/statistics/why-do-people-use-facebook
68Oberlo (Instagram)https://www.oberlo.com/statistics/instagram-ad-revenue
69Omnicorehttps://www.omnicoreagency.com/instagram-statistics/
70Omnisendhttps://www.omnisend.com/blog/email-marketing-roi/
71OptinMonsterhttps://optinmonster.com/video-marketing-statistics-what-you-must-know/
72Optmyzrhttps://www.optmyzr.com/blog/optmyzr-study-responsive-search-ad-performance/
73Perfect Search Mediahttps://www.perfectsearchmedia.com
74Pinterest Businesshttps://business.pinterest.com/en/blog/how-pinterest-drives-purchases-online-and-off
75Pinterest Newsroomhttps://newsroom.pinterest.com/en/300million
76PPC Herohttps://www.ppchero.com/new-research-the-state-of-ppc/
77PPC Survey (Global State 2024)https://assets-global.website-files.com/64ec68244172089051b43f1f/660cfda5d69c305654b42050_Global-State-of-PPC-2024-PPCsurvey-com.pdf
78PPC Survey (State of PPC 2022)https://cdn.prod.website-files.com/64ec68244172089051b43f1f/653023c686ef04aa1ab4376f_The-State-of-PPC-2022-Global-Report.pdf
79Rank Bosshttps://rankboss.co/blog/ppc-statistics/
80Ranktracker (Power of Ads)https://www.ranktracker.com/blog/the-power-of-ads-and-ppc-statistics/
81Revealbothttps://revealbot.com/instagram-advertising-costs/cpc-cost-per-click
82RS Web Solutionshttps://www.rswebsols.com/tutorials/seo-tutorials/large-corporations-spend-seo
83Search Engine Journal (Digital Marketing Stats)https://www.searchenginejournal.com/paid-search-is-still-the-dominant-digital-ad-channel-in-2019/317371/
84Search Engine Journal (Local Services)https://www.searchenginejournal.com/google-local-services-ads-receive-13-of-all-serp-clicks-study/274575/
85Seer Interactivehttps://www.seerinteractive.com/insights/how-ai-overviews-are-impacting-paid-performance
86SE Rankinghttps://seranking.com/blog/ai-overviews-and-ads-research/
87Semrushhttps://www.semrush.com/blog/ai-overviews-study/
88Serpwatch (Content Marketing)https://serpwatch.io/blog/what-is-content-marketing/
89Serpwatch (Video Marketing)https://serpwatch.io/blog/video-marketing-statistics/
90Small Biz Geniushttps://www.smallbizgenius.net/by-the-numbers/ppc-stats/
91Snap Inc. Investor Relationshttps://investor.snap.com/news/news-details/2020/Snap-Inc.-Announces-Second-Quarter-2020-Financial-Results/default.aspx
92Snapchat Businesshttps://forbusiness.snapchat.com/blog/top-3-reasons-to-advertise-on-snapchat
93Social Media Today (Local SEO)https://www.socialmediatoday.com/news/12-local-seo-stats-every-business-owner-and-marketer-should-know-in-2019-i/549079/
94Social Media Today (PPC Industry)https://www.socialmediatoday.com/news/2018-ppc-industry-statistics-infographic/526250/
95Social Media Today (Pinterest)https://www.socialmediatoday.com/social-business/pinterest-releases-new-stats-how-pinners-use-platform-make-purchases
96Social Media Today (TikTok)https://www.socialmediatoday.com/news/tiktok-shares-new-ad-strategy-tips-based-on-responses-from-25000-users/598338/
97Social Pilot (Pinterest)https://www.socialpilot.co/blog/pinterest-statistics
98Social Pilot (Snapchat)https://www.socialpilot.co/blog/snapchat-statistics
99Socially Buzzhttps://www.sociallybuzz.com/the-effectiveness-of-social-media-advertising/
100Speed.cyhttps://speed.cy/ppc-management/display-advertising-effectiveness-report-2023
101Sprout Socialhttps://sproutsocial.com/insights/tiktok-stats/
102Statista (Ad Blocking)https://www.statista.com/statistics/804008/ad-blocking-reach-usage-us/
103Statista (Ad Fraud)https://www.statista.com/statistics/778733/digital-ad-fraud-cost-us/
104Statista (Cost Per Click)https://www.statista.com/statistics/263800/cost-per-click-per-segment-in-us-search-engine-marketing/
105Statista (Display Ad Spend)https://www.statista.com/statistics/235710/display-ad-spend-worldwide
106Statista (Facebook Revenue)https://www.statista.com/statistics/271258/facebooks-advertising-revenue-worldwide/
107Statista (Instagram Ads)https://www.statista.com/forecasts/1088808/reason-for-hiding-ads-on-instagram-in-the-us
108Statista (Instagram Click More)https://www.statista.com/forecasts/1088829/frequency-of-clicking-the-more-link-under-sponsored-instagram-ads-in-the-us
109Statista (Instagram Relevance)https://www.statista.com/forecasts/1088831/sponsored-ads-on-instagram-matching-interests-in-the-us
110Statista (LinkedIn Budget)https://www.statista.com/statistics/1549653/change-linkedin-ads-budgets-worldwide-2024/
111Statista (Mobile Ad Spend)https://www.statista.com/statistics/269916/mobile-advertising-spending-in-the-united-states/
112Statista (PPC Channels)https://www.statista.com/statistics/474514/ppc-channels-advertisers-usa/
113Statista (PPC Goals)https://www.statista.com/statistics/1549476/ppc-campaign-goals-worldwide/
114Statista (PPC Targeting)https://www.statista.com/statistics/1549662/targeting-campaign-options-used-ppc-marketers/
115Statista (Programmatic)https://www.statista.com/forecasts/1316147/programmatic-share-digital-ad-spend-worldwide
116Statista (Search Advertising)https://www.statista.com/outlook/amo/advertising/search-advertising/worldwide
117Statista (Social Media Advertising)https://www.statista.com/outlook/dmo/digital-advertising/social-media-advertising/worldwide
118Statista (TikTok Budget)https://www.statista.com/statistics/1549652/change-tiktok-ads-budgets-worldwide/
119Statista (Twitter Budget)https://www.statista.com/statistics/1549660/change-x-twitter-ads-search-ads-budgets-worldwide/
120Statista (Video Advertising)https://www.statista.com/outlook/dmo/digital-advertising/video-advertising/worldwide
121Tech Juryhttps://techjury.net/blog/ppc-stats/
122The Business Research Companyhttps://www.thebusinessresearchcompany.com/report/pay-per-click-ppc-software-global-market-report
123The Social Shepherdhttps://thesocialshepherd.com/blog/snapchat-statistics
124Think with Google (Global Purchase)https://www.thinkwithgoogle.com/marketing-strategies/search/global-online-purchase-data/
125Think with Google (Local Relevance)https://www.thinkwithgoogle.com/marketing-strategies/search/how-advertisers-can-extend-their-relevance-with-search/
126This is Darehttps://thisisdare.com/stories/the-future-of-ppc-in-a-cookieless-world/
127Thrive My Wayhttps://thrivemyway.com/landing-page-stats/
128TikTok Businesshttps://www.tiktok.com/business/en-US/blog/time-well-spent
129TikTok Newsroomhttps://newsroom.tiktok.com/en-us/tiktok-files-lawsuit
130Unbounce (PPC Landing Pages)https://unbounce.com/ppc-landing-pages-for-adwords/
131Unbounce (SEO vs PPC)http://unbounce.com/ppc/seo-vs-ppc-infographic/
132Varnhttps://varn.co.uk/insights/latest-google-ads-research-2022-varn/
133WebFX (Blog Marketing)https://www.webfx.com/blog/marketing/marketing-stats/#ppc
134WebFX (Google Shopping)https://www.webfx.com/blog/marketing/google-shopping-vs-amazon/
135WebFX (Instagram Costs)https://www.webfx.com/social-media/how-much-does-it-cost-to-advertise-on-instagram.html
136WebFX (PPC Audit)https://www.webfx.com/ppc/learn/free-ppc-audit/
137WebFX (PPC Facts)https://www.webfx.com/ppc/learn/ppc-facts/
138WebFX (PPC Pricing)https://www.webfx.com/ppc/pricing/
139WebFX (PPC Statistics)https://www.webfx.com/ppc/statistics/
140WordStream (2024 Benchmarks)https://www.wordstream.com/blog/2024-google-ads-benchmarks
141WordStream (AdWords Cost)https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost
142WordStream (Average CTR)https://www.wordstream.com/average-ctr
143WordStream (Bing Benchmarks)https://www.wordstream.com/blog/ws/2017/11/06/bing-ads-performance-benchmarks
144WordStream (Conversion Benchmarks)https://www.wordstream.com/blog/ws/2019/08/19/conversion-rate-benchmarks
145WordStream (Digital Marketing Stats)https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics
146WordStream (Display Ads)https://www.wordstream.com/blog/ws/2019/05/23/google-display-ads
147WordStream (Diversify Search)https://www.wordstream.com/blog/ws/2012/07/18/diversify-search-strategy-ppc
148WordStream (Facebook Benchmarks 2017)https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks
149WordStream (Facebook Benchmarks 2023)https://www.wordstream.com/blog/ws/2023/11/28/facebook-ads-benchmarks
150WordStream (Google Ads Benchmarks 2016)https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks
151WordStream (Google Ads Benchmarks 2023)https://www.wordstream.com/blog/ws/2023/05/15/google-ads-benchmarks
152WordStream (Google Advertising)https://www.wordstream.com/blog/ws/2012/07/17/google-advertising
153WordStream (Online Advertising)https://www.wordstream.com/blog/ws/2021/10/26/online-advertising-statistics
154WordStream (PPC Benchmarks)https://www.wordstream.com/ppc-benchmarks
155WordStream (Shopping Ads)https://www.wordstream.com/blog/ws/2019/04/01/shopping-ads-benchmarks
156WordStream (Video Marketing)https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
157303 Londonhttps://303.london/blog/12-powerful-statistics-that-showcase-the-impact-of-google-ppc-advertising-2023/
158Creative Marketinghttps://www.creativemarketingltd.co.uk/blog/essential-ppc-google-ads-statistics-you-need-to-know/
159Creative Roots Marketinghttps://www.creativerootsmarketing.com/ppc-marketing/
160Lyfe Marketinghttps://www.lyfemarketing.com/research/digital-marketing-statistics/