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Dick's Sporting
Goods

Sports Matter

insight
DICK’S Sporting Goods Foundation corporate responsibility initiative, Sports Matter program, helps raise awareness for the billions of dollars of funding being cut from youth sports programs. These cuts have resulted in millions of students being unable to play.

Since 2014, the Foundation, together with DICK’S Sporting Goods, has pledged over $50 million to give children the opportunity to play. Through these efforts, the Sports Matter initiative has raised awareness of the importance of youth sports and saved over 1,800 teams.

DICK’S tapped Sociallyin to create original pieces of kinetic content to help bring more attention to the Sports Matter Initiative.

Snaps that Matter

We designed a nationwide in-store Snapchat filter that allows DSG's customers to show their support while they are shopping.
In the midst of MLB season, Dick's Sporting Goods wanted to have its name in the conversation about America's favorite past time. Our team saw the opportunity to use engaging, creative social media content to catapult DSG into becoming a Major League Baseball conversation host.

Real-Time Content

Our team created real-time social content pieces to highlight significant moments that happen during the MLB season. Our goal was to show DSG's presence and attention towards the 2017 MLB season and post season.

In the midst of an intense post season, DSG needed to be in the forefront when it came to fans celebrating their cities in the series.

Our team designed custom Snapchat filters tailored to the contestant of the world series. 

ScreenShot Games

We created custom, interactive social games that helped spark engagement with the Dick's Sporting Goods social brand. Our team generated  screenshot games during the hype of the MLB Home Run Derby, MLB, and college football season to let fans know DSG is watching along with them. This concept allowed opportunities for giveaways. 
Give them a shot and let us know how you do!
homerun gif
homerun gif
random gif
locker gif

Debates

Using social media as an open debate platform, we produced thought provoking MLB scenario Facebook posts to get fans to communicate with DSG Facebook profile.
Using social media as an open debate platform, we produced thought provoking MLB scenario Facebook posts to get fans to communicate with DSG Facebook profile.

High School Motivation

With high school football in full effect, we helped DSG project motivation across the nation to make those Friday night lights special and something to look forward to.

Halloween

To take of advantage of the spooky season, we decided to take our creativity to traditional pumpkin carving. DSG wanted to end their month of highlighting sneakers with something that shows their love for halloween and sneakers. Our team created a time-lapse video of a couple of  pumpkin carvings with their logo and a sneaker. 

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