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ROLE: LANDSCAPING
LOCATION: STARKVILLE, MS
YEAR 2015-2016

INSIGHT

Treat others the way you would like to be treated has been the foundation of their success. With this Golden Rule, they learned listening to their customers enables them to meet and exceed all expectations. Although they may not always get it 100% right, you can be sure they will do whatever it takes to make it perfect for you. So they came to us for help with amplifying what they already had and took to social media to create a digital extension of their messages and philosophies. 

In 2002, business at SGK Landscapes was simple: two guys, a truck, mowing equipment and time to build customer relationships. Since then business has become more complicated, but two things remain the same: strong relationships and consistent quality.

INSIGHT

Treat others the way you would like to be treated has been the foundation of their success. With this Golden Rule, they learned listening to their customers enables them to meet and exceed all expectations. Although they may not always get it 100% right, you can be sure they will do whatever it takes to make it perfect for you. So they came to us for help with amplifying what they already had and took to social media to create a digital extension of their messages and philosophies. 

In 2002, business at SGK Landscapes was simple: two guys, a truck, mowing equipment and time to build customer relationships. Since then business has become more complicated, but two things remain the same: strong relationships and consistent quality.

CAMPAIGN

At SGK, conveying the visual aesthetic of their work is critical for successful advertising. Facebook's canvas ad was a brand new medium that allowed for a more immersive ad experience and we were able to provide a better representation of the beautiful landscapes that SGK creates. An interactive experience for viewers was key in causing them to not just view the ad, but engage with it. We were able to send a variety of messages as well as show a collection of SGK's work because the advertisement was dynamic and fun. The end result was an advertisement that transcended the traditional idea of what an ad can accomplish and instead gave viewers a more complete idea of who SGK is and what they are capable of. It was picked up within a month by several major publications: Facebook, Adweek, Social Times, Marketing Land.

CAMPAIGN

At SGK, conveying the visual aesthetic of their work is critical for successful advertising. Facebook's canvas ad was a brand new medium that allowed for a more immersive ad experience and we were able to provide a better representation of the beautiful landscapes that SGK creates. An interactive
experience for viewers was key in causing them to not just view the ad, but engage with it. We were able to send a variety of messages as well as show a collection of SGK's work because the advertisement was dynamic and fun. The end result was an advertisement that
transcended the traditional idea of what an ad can accomplish and instead gave viewers a more complete idea of who SGK is and what they are capable of. It was picked up within a month by several major publications: Facebook, Adweek, Social Times, Marketing Land.