Mercane, a research and development company based in Korea came to us looking to gain awareness for the launching of their first product, the Transboard. The timeline was short, but the goal was reasonable. It was a no brainer for us to go the crowdfunding route. We turned to kickstarter to create some buzz. We knew that it would allow us to show visual social proof to all that visited. Between Facebook, Instagram and some minor PR efforts we were able to surpass the initial project goal.