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Dick's Sporting
Goods

Sports Matter

insight
DICK’S Sporting Goods Foundation corporate responsibility initiative, Sports Matter program, helps raise awareness for the billions of dollars of funding being cut from youth sports programs. These cuts have resulted in millions of students being unable to play.

Since 2014, the Foundation, together with DICK’S Sporting Goods, has pledged over $50 million to give children the opportunity to play. Through these efforts, the Sports Matter initiative has raised awareness of the importance of youth sports and saved over 1,800 teams.

DICK’S tapped Sociallyin to create original pieces of kinetic content to help bring more attention to the Sports Matter Initiative.

Snaps that Matter

We designed a nationwide in-store Snapchat filter that allows DSG's customers to show their support while they are shopping.
In the midst of MLB season, Dick's Sporting Goods wanted to have its name in the conversation about America's favorite past time. Our team saw the opportunity to use engaging, creative social media content to catapult DSG into becoming a Major League Baseball conversation host.

ScreenShot Games

We created custom, interactive social games that helped spark engagement with the Dick's Sporting Goods social brand. Our team generated  screenshot games during the hype of the MLB Home Run Derby to let fans know DSG is watching along with them.
homerun gif
homerun gif

Real-Time Content

Our team created real-time social content pieces to highlight Aaron Judge's MLB Home Run Derby win immediately after the derby ended, and to show DSG's presence in MLB events.
homerun gif

Real-Time Content

Our team created real-time social content pieces to highlight Aaron Judge's MLB Home Run Derby win immediately after the derby ended, and to show DSG's presence in MLB events.

Debates

Using social media as an open debate platform, we produced thought provoking MLB scenario Facebook posts to get fans to communicate with DSG Facebook profile.
Using social media as an open debate platform, we produced thought provoking MLB scenario Facebook posts to get fans to communicate with DSG Facebook profile.

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