Inspired by you.
Beveran one of the newest addition to the vodka family, came to us needing a complete brand overhaul. Being the new face in a very saturated market, Beveran needed to stand out from a relatively undifferentiated crowd of vodka brands. Beveran Vodka is inspired by creatives and now their brand reflects this individuality.
Everything from their brand story to their visual identity was crafted with individuality in mind. A loud red and bold B were chosen to draw the eye of a browsing consumer. Accents of gold were included as a nod to their original branding as well as giving the label one more attention grabbing characteristic.
For years the big brands have spent money on advertising an unattainable persona instead of creating a better product. Beveran was born to satisfy an insatiable desire to fill a gap that the corporate distillers don’t care to address. The tagline of Beveran Vodka is “Inspired By You”, meaning that Beveran does not want to tell you how to live your life, but instead accompany you while you be the person you want to be. Working from this core value, we wanted to create visuals that were inspired by Miami.